Costs in searching for two targets: dividing search across target types could improve airport security screening

The cost of searching for two visual targets simultaneously was compared against two separate single‐target searches using exposure time and accuracy measures within a staircase procedure. Dual‐target search for all stimuli (colour, shape and orientation) exhibited a loss of accuracy for one target. For orientation and shape, this dual‐target cost in accuracy was extreme, with chance‐level performance on one target. For colour, dual‐target search exhibited an additional cost in search time, with search requiring a longer exposure than the summed time required for two single‐target searches. An additional search‐time cost was also found for orientation targets when irrelevant colour variation was added to the display. In conclusion, dual‐target search for dissimilar targets is accompanied by an accuracy cost. Furthermore, colour variation, whether task‐relevant or not, leads to an additional cost in processing speed. The results suggest that a divided‐effort strategy would improve performance in search tasks such as X‐ray baggage screening. Copyright © 2006 John Wiley & Sons, Ltd.     

The age prospective memory paradox: young adults may not give their best outside of the lab

Previous research has identified the age prospective memory paradox of age-related declines in laboratory settings in contrast to age benefits in naturalistic settings. Various factors are assumed to account for this paradox, yet empirical evidence on this issue is scarce. In 2 experiments, the present study examined the effect of task setting in a laboratory task and the effect of motivation in a naturalistic task on prospective memory performance in young and older adults. For the laboratory task (Experiment 1, n = 40), we used a board game to simulate a week of daily activities and varied features of the prospective memory task (e.g., task regularity). For the naturalistic task (Experiment 2, n = 80), we instructed participants to try to remember to contact the experimenter repeatedly over the course of 1 week. Results from the laboratory prospective memory tasks indicated significant age-related decline for irregular tasks (p = .006) but not for regular and focal tasks. In addition, in the naturalistic task, the age benefit was eliminated when young adults were motivated by incentives (F < 1). In conclusion, the present results indicate that the variability of age differences in laboratory prospective memory tasks may be due in part to differences in the features of the prospective memory task. Furthermore, increases in motivation to perform the prospective task seem to help remedy prospective memory deficits in young adults in the naturalistic setting.     

Enhancing feedback and improving feedback: subjective perceptions,psychological consequences,behavioral outcomes

Three experiments examined subjective perceptions, psychological consequences, and behavioral outcomes of enhancing versus improving feedback. Across experiments, feedback delivery and assessment were sequential (i.e., at each testing juncture) or cumulative (i.e., at the end of the testing session). Although enhancing feedback was seen as more satisfying than useful, and improving feedback was not seen as more useful than satisfying, perceptions differed as a function of short‐term versus long‐term feedback delivery and assessment. Overall, however, enhancing feedback was more impactful psychologically and behaviorally. Enhancing feedback engendered greater success consistency, overall satisfaction and usefulness, optimism, state self‐esteem, perceived ability, and test persistence intentions; improving feedback, on the other hand, engendered greater state improvement. The findings provide fodder for theory development and applications.     

Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Can Robert Adams Survive Moral Twin Earth?

Richard Boyd and Robert Adams have both developed semantic accounts of moral terms based on Hilary Putnam's causal regulation theory for natural kind terms, according to which the terms in question refer to the properties which predominantly causally regulated the terms. However, Terence Horgan and Mark Timmons have mounted an objection to Boyd's semantics—their Moral Twin Earth argument. If this argument is successful against Boyd then it might be thought that it should also be successful against Adams, given the similarity between their semantic accounts. I will argue in this essay that Adams's semantics is sufficiently different from Boyd's to enable him to survive Moral Twin Earth, but that he is vulnerable to a modified version of Moral Twin Earth that I describe.     

Reflective practice and work-based research: a description of micro- and macro-reflective cycles

The role and importance of reflective practice have been thoroughly documented and its benefits are well established. When coupled with research in a higher education context, a similar importance for reflection can be extended to professional development, leadership, and work-based learning. However, the relation of reflective practice to work-based research, specifically when defined as an element of methodology in higher degree research awards, has yet to be fully examined. In this paper, we explore the basic principles of reflective practice as they relate to work-based learning and highlight the interfaces or ‘bridges’ between reflective cycles, showing their centrality to work-based research. As an example of how these principles might be applied, we also introduce the role of each micro- and macro-reflective cycle in the Professional Studies program at University of Southern Queensland, a relatively new academic approach which utilises both work-based learning and work-based research.