广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制

基于刻板印象内容模型,作者将广告诉求分为诚意诉求和能力诉求,并研究了广告诉求和品牌来源国刻板印象对品牌态度的交互影响。通过两个实验,作者发现广告诉求和来源国刻板印象之间的匹配程度正向地影响消费者处理广告信息的流畅性,进而导致积极的情绪体验。消费者将这种积极情绪错误地归因到品牌上,从而产生积极的品牌态度。这一发现证实品牌来源国信息可以在消费者无意识的状态下通过情绪体验影响不同广告诉求的说服效果。     

Testing an integrated model of the work–family interface in Chinese employees: A longitudinal study

The purpose of this study was to examine an integrated model of the work–family interface (WFI) linking work–family demands (workload and family conflict), resources (supervisory support and family support) and role satisfaction in a Chinese context. The four‐factor structure of WFI comprises direction of influence (work to family vs family to work) and types of effect (work–family conflict vs work–family enrichment). A longitudinal design was used to collect data from 409 Chinese employees at three time points, separating measures of antecedents (T1), WFI (T2) and outcomes (T3) in time. The results based on structural equation modelling (SEM) reveal that: (1) the direction and types of effect were two underlying dimensions of the WFI, supporting the four‐factor structure; (2) demands were more strongly related to conflict, while resources were more strongly related to enrichment; (3) work–family conflict and enrichment were related to role satisfaction, regardless of the direction of influence.     

Eye direction aftereffect

Three experiments using computer-generated human figures showed that after a prolonged observation of eyes looking to the left (or right), eyes looking directly toward the viewer appeared directed to the right (or left). Observation of an arrow pointing left or right did not induce this aftereffect on the perceived eye direction. Happy faces produced the aftereffect more effectively than surprised faces, even though the image features of the eyes were identical for both the happy and the surprised faces. These results suggest that the eye direction aftereffect may reflect the adaptation of relatively higher-level mechanisms analyzing the others eye direction.     

The personality construct of hardiness, III: Relationships with repression, innovativeness, authoritarianism, and performance

Previous research has established hardiness as a dispositional factor in preserving and enhancing performance and health despite stressful circumstances. The present four studies continue this construct-validational process by (a) introducing a shortened version of the hardiness measure and (b) testing hypotheses concerning the relationship between hardiness and repressive coping, right-wing authoritarianism, innovative behavior, and billable hours (a measure of consulting effectiveness). Results of these studies suggest the adequate reliability and validity of the Personal Views Survey III-R, which is the shortened, 18-item measure of hardiness. Further, results support the hypothesis that the relationship of hardiness is negative with repressive coping and right-wing authoritarianism and positive with innovative behavior and billable hours. Hardiness also appears unrelated to socially desirable responding.     

Statistical manifold as an affine space: A functional equation approach

A statistical manifold M_μ consists of positive functions f such that defines a probability measure. In order to define an atlas on the manifold, it is viewed as an affine space associated with a subspace of the Orlicz space L^Φ. This leads to a functional equation whose solution, after imposing the linearity constrain in line with the vector space assumption, gives rise to a general form of mappings between the affine probability manifold and the vector (Orlicz) space. These results generalize the exponential statistical manifold and clarify some foundational issues in non-parametric information geometry.     

"Cultural fit": individual and societal discrepancies in values, beliefs, and subjective well-being

The author examined the relationship between cultural values, beliefs, and subjective well-being (SWB) in the context of the "cultural fit" proposition with 3 diverse Chinese samples from Taiwan and Mainland China (N = 581). The author found that beliefs regarding the independent self, the interdependent self, active control, and relationship harmony as forming individual-level culture were consistently related to SWB. Furthermore, the author found that the magnitude of cultural fit was associated with SWB for certain groups of the Chinese people. It is most interesting that the direction of cultural fit regarding independent self was also important for SWB. Specifically, people who endorsed higher independent self but expected lower societal endorsement of such views were better off in SWB than those of the opposite combination.     

English Vowel Spaces Produced by Japanese Speakers: The Smaller Point Vowels’ and the Greater Schwas’

This study investigated how Japanese-speaking learners of English pronounce the three point vowels /i/, /u/, and /a/ appearing in the first and second monosyllabic words of English noun phrases, and the schwa /ə/ appearing in English disyllabic words. First and second formant (F1 and F2) values were measured for four Japanese speakers and two American English speakers. The hypothesis that the area encompassed by the point vowels in the F1-F2 vowel space tends to be smaller for the Japanese speakers than for the English speakers was verified. The hypothesis that the area formed by the three schwas in chicken{{chick\underline{e}n}}, spoonful{{spoonf{\underline{u}}l}}, and Tarzan{{Tarz\underline{a}n}} is greater for the Japanese speakers than for the English speakers and its related hypothesis were largely upheld. Implications for further research are briefly discussed.     

中学生好胜心培养的实验研究

以积极的归因训练、表扬与奖励和适当的竞赛等手段对中学生的好胜心进行培养,通过一个学期三个阶段的培养,结果发现,实验班学生的好胜心水平增量显著高于对照班学生,实验班学生的学习成绩增量也显著高于对照班学生,好胜心水平与学习成绩存在着显著的正相关。研究表明,积极的归因训练、表扬与奖励、适当的竞赛是培养中学生好胜心的有效措施。     

Linear instability signals the initiation of motion of a twin plane under load

This letter presents a study of the atomic mechanism of the initiation of motion of a static twin plane under applied mechanical load in a model shape-memory material. By tracking the deformation under load and using linear stability analysis, we find that the eigenvalues of the Hessian matrix provide an indicator of the initiation of motion of the twin plane. The initiation of motion is signaled by a linear instability and a drop in the lowest eigenvalue to zero as well as a sharp drop in higher eigenvalues. Additionally, by comparing with direct molecular dynamics, we see that the eigenmode associated with the zero eigenvalue is found to accurately predict the initial mode of motion. We also find that the initial motion occurs through the formation of a stacking fault just ahead of the existing twin plane and the broadening of the stacking fault drives further transformation.