We‐commerce: Exploring factors influencing online group‐buying intention in Taiwan from a conformity perspective

Group buying is a relatively new online consumption practice. Consumers negotiate product or service prices with businesses to obtain low prices or an increased number of products. This study investigates factors influencing online group‐buying intention from a conformity perspective. An online survey is used to sample 650 online group buyers in Taiwan. Structural Equation Modelling (SEM) is applied to examine the hypotheses within the theoretical framework. Analytical results indicate that social factors (online recommendations, media recommendations, and personal recommendations) positively affect social influence and online group‐buying intention. Individual factors (compliance and attention‐to‐social‐comparison‐information) positively affect social influence and conformity. Psychological factors (financial risk, performance risk, and social risk) negatively affect online group‐buying intention, and are positively correlated with social influence and conformity. Furthermore, social influence (informational influence and normative influence) are positively correlated with conformity and online group‐buying intention. Social influence and conformity are positively correlated with online group‐buying intention. Finally, implications of analytical findings are discussed.     

词汇飞跃的本质:命名洞察力的实证研究

通过个案跟踪和控制实验探讨了词汇飞跃的本质。研究结果表明命名洞察力具有现实性,且词汇飞跃与命名洞察力的出现紧密相关,这在一定程度上解释了儿童词汇量快速增长的原因。命名洞察力的获得促进了词汇的快速增长,标志着儿童建立起词汇与指称之间的匹配关系。词汇飞跃之后,儿童很快建立起词语间的符号关系,并最终促进了儿童语法的发展。基于此实证结果,本研究还建构了诠释词汇飞跃本质的理论模型。     

中小学班主任情感素质的调查研究

在理论分析与实践探索相结合的基础上,按照严格程序,编制了具有开创性和良好信效度的中小学班主任情感素质问卷。运用该问卷对上海市8个区县54所中小学的1576名班主任进行了情感素质的现状调查。结果表明,中小学班主任的情感素质总体尚可,但仍需提升;女性总体稍优于男性;中小学班主任的情感素质随着学段升高有所下降;教龄和做班主任时间长短对其情感素质有重要影响;班主任情感素质在性别和教龄上有交互影响。     

径山寺的禅宗与茶道

<正>中国的茶与禅,自古以来就有着深厚的历史渊源。相传,南北朝时期,达摩到中国传法,面壁修行九年之际,有一次睡着了,醒后十分后悔,便割下眼睑扔在了地上,结果长成了一株茶树。他摘取上面的茶叶,以热水冲饮,竟消除了睡意,完成面壁之修炼,终成正果,创立了禅宗。这虽然只是一个传说,但此后凡禅者打坐入定、诵经念佛之时,经常以饮茶来解渴提神,并且渐渐成为了禅门风尚,以致于到了晋朝,全国的寺观庙宇相继种植茶树。特     

企业社会责任视角下“制造疾病”现象的成因及对策研究

制药企业除应履行一般企业的社会责任外,因其产品的特殊性还应以“安全、健康”为首要职责,并通过协调自身“福利性”与“盈利性”实现可持续发展。企业参与和影响新的疾病定义和标准制定的主要原因是缺失社会责任意识,盲目追求短期经济利益。此外,制定主体不明确,制定流程不规范;法制体系仍不完备,监督体系不够健全等也是导致“制造疾病”现象发生的潜在原因。因此,应采取加强制药企业社会责任意识建设;规范疾病定义和标准制定主体和流程;完善“制造疾病”法律法规和监督体系等措施减少“制造疾病”现象的发生。

     

《黄帝内经》“鼓”探论

鼓起源于上古时代,秦汉以前鼓作为重要的器具广泛应用在祭祀、军事、役事、金奏场合之中,凸显中华民族的文化内涵。成书于西汉中后期的《黄帝内经》集合了古代先贤生活、医疗的实践经验,虽主要内容以医理为主,然蕴含丰富的古代科学与哲学思想,汇集了中华民族的文明智慧。《黄帝内经》中出现“鼓”字43次,共涉及20个篇章。以《黄帝内经》“鼓”为切入点,系统梳理分析其内涵,包含病名、病机、表现、诊断、疗效五个部分。旨在深刻体会经文中以“鼓”为喻体,将其形、音、态、质等特性与部分医理相比拟,加深对经旨的理解与感悟。

     

大脑电刺激在听觉语言加工研究中的应用

大脑电刺激是历史悠久但近年来才广泛应用在人类被试上的实验技术。通过对颅内刺激位点进行电刺激, 并分析引发的暂时性行为功能变化和记录位点的电位活动, 大脑电刺激技术可以揭示认知加工过程中脑区内的功能作用与脑区间的有效连接。通过对听觉语言加工过程相关的丘脑、听觉皮层、高级语言皮层进行电刺激, 现有研究发现了各个脑区的不同功能特点以及不同脑区间的信息传递机制, 为进一步探索听觉语言加工的神经机制提供了新的视角。     

Timed picture naming in seven languages

Timed picture naming was compared in seven languages that vary along dimensions known to affect lexical access. Analyses over items focused on factors that determine cross-language universals and cross-language disparities. With regard to universals, number of alternative names had large effects on reaction time within and across languages after target-name agreement was controlled, suggesting inhibitory effects from lexical competitors. For all the languages, word frequency and goodness of depiction had large effects, but objective picture complexity did not. Effects of word structure variables (length, syllable structure, compounding, and initial frication) varied markedly over languages. Strong cross-language correlations were found in naming latencies, frequency, and length. Other-language frequency effects were observed (e.g., Chinese frequencies predicting Spanish reaction times) even after within-language effects were controlled (e.g., Spanish frequencies predicting Spanish reaction times). These surprising cross-language correlations challenge widely held assumptions about the lexical locus of length and frequency effects, suggesting instead that they may (at least in part) reflect familiarity and accessibility at a conceptual level that is shared over languages.     

社会知觉视角下道德诉求方式如何提升劝捐效果

如何有效地引导个体“慷慨解囊”一直是理论和实践都关注的热点。基于道德基础理论和刻板印象内容模型, 研究考察了在不同社会知觉(温暖型vs.能力型)的劝捐主体中, 两种道德诉求方式(个体人道诉求vs.群体规范诉求)对劝捐效果的影响及其内在机制。3个实验的结果显示：温暖型(能力型)劝捐主体与个体人道诉求(群体规范诉求)更为契合, 更有利于提升劝捐效果; 温暖型劝捐主体进行个体人道诉求主要通过唤起个体的自我效能而提升劝捐效果, 而能力型劝捐主体进行群体规范诉求则主要通过增强个体的反应效能而提升劝捐效果。     

A Bayesian framework for the development of belief-desire reasoning: Estimating inhibitory power

Psychonomic Bulletin & Review - A robust empirical finding in theory-of-mind (ToM) reasoning, as measured by standard false-belief tasks, is that children four years old or older succeed...