Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments,and Status Updates on Facebook

ABSTRACT

Facebook use has become habitual to social network site (SNS) users, yet little is known about the psychological processes at play while using this platform. This study explored how psychophysiological responses vary as a function of liking, commenting, sharing, or posting status updates interactions on Facebook’s newsfeeds. Participants were instructed to enact common Facebook activities or viral behaviors (like, share, comment, and update a status) in brief segments, while their psychophysiological responses were recorded. Our results showcase different approaches to dealing with psychophysiological responses for undefined, uncontrolled (organic) stimuli. We contrasted Facebook organic use segments that ended with pressing on the like button to those that did not end with liking the Facebook post. In the second method of data analysis, we analyzed psychophysiological data at the participant level using the 10 sec preceding the enactment of the 4 viral behaviors. Our findings showed that, indeed, the pathways leading up to performing online behaviors are diverse, thus indicating different underlying psychological processes. Findings’ theoretical and practical implications are discussed within the broader context of understanding social media behaviors.     

Advancing the assessment of parent-child interactions: development of the Parent Instruction-Giving Game with Youngsters

This study investigates the validity of the Parent Instruction–Giving Game with Youngsters (PIGGY), a newly developed direct-observation system. The PIGGY is a derivative of the Dyadic Parent-Child Interaction Coding System II [DPICS-II; Eyberg, S. M., Bessmer, J., Newcomb, K., Edwards, D., Robinson, E. (1994). Manual for the Dyadic Parent-Child Interaction Coding System-II. Social and Behavioral Sciences Documents (Ms. No. 2897)] and the Behavior Coding System [BCS; Forehand, R. L., McMahon, R. J. (1981). Helping the noncompliant child. New York: Guilford Press] and utilizes a format similar to the more structured Compliance Test [Roberts, M. W., Powers, S. W. (1988). The Compliance Test. Behavioral Assessment, 10, 375–398]. Using the PIGGY, parents provide standardized commands to their child (e.g., “Put the book on the table”). The parenting skills used to gain compliance (e.g., instruction giving, praise, discipline techniques) as well as child behavior (e.g., noncompliance) are coded on an observation form. In Study 1, 14 “noncompliant” and 14 “compliant” children and their mothers were selected based on parent report of child behavior. The PIGGY differentiated between the two groups on repeat commands, defiant child behavior, and overreactive parenting. Other forms of validity are also reported. In Study 2, the PIGGY was used to monitor the effectiveness of behavioral parent training with a mother and her 3-year-old daughter with oppositional-defiant disorder. Changes in both child and parent behavior were reflected in PIGGY scores. Overall, these studies suggest that the PIGGY may be valuable as both a screening tool and a measure of response to treatment.     

无聊感的自陈测量方式

自陈测量方式是无聊感研究中最早、最广泛使用的研究方法。文章中介绍了具有高信度、效度的BPS、BS、BC、JBS、LJBS、LBS、FTB和SBS等无聊感测量工具,分析了这几种自陈测量方法的优势及劣势,并对无聊感测量工具的应用和发展提出展望。     

Hu Shi’s Study of Chinese Medieval Intellectual History

Hu Shi frequently gave lectures on the history of Chinese philosophy, especially the history of ancient Chinese philosophy, from the year 1919 to 1937. A large number of papers and dissertations published during this period are related to his research on this topic. In his opinion, there are three characteristics of the history of ancient Chinese philosophy: “ religionalization of thought,” “Indianization of philosophy,” and “conflict between Chinese thought and Indian thought.” In this paper, I explore Hu Shi’s deep insight into the religionalization of Confucianism in Han dynasty and into the thought of Taoism in the medieval times. Originally published in Chinese Philosophy, volume 15 (May 1992), translated by Han Jianying     

Effects of voluntary attention on structured afterimages

The effect of voluntary attention on afterimage fragmentation was explored in two experiments. The afterimage, in the form of a 30 degrees-tilted star of David, was generated after prolonged steady fixation in the first experiment, and with a brief and intense flash in the second experiment. Subjects were instructed to select various target shapes in the afterimage for attention and, at the same time, observe what was visible or invisible. Verbal reports and manual responses to afterimage changes were analyzed. Attended shapes were found to disappear from awareness Faster than unattended ones (experiment 1), and complementary shapes were found to predominate visual awareness when one of the pair was selected for attention (experiment 2). Voluntary attention was also found to affect closure (filling-in of enclosed regions) and smoothing of line figures in afterimages.     

Apparent afterimage size, Emmert's law, and oculomotor adjustment

The apparent size of an afterimage viewed from distances between 5 cm and 580 cm was matched to that of a size-adjustable stimulus at a fixed distance (20, 30, 90, and 200 cm). The experiment was conducted under normal indoor illumination with a procedure that facilitated matching for angular size. The matched size was found to increase with focal distance within 1 m and very little beyond 1 m. Similar results were obtained with an equivalent series of real stimuli subtending a constant visual angle. These findings suggest a scaling in perceived angular size in proportion to the oculomotor adjustments for accommodation and convergence. The observations of perceived angular size of the afterimage complement what Emmert's law is meant to describe (perceived object size of the afterimage), even though as the focal distance decreases it may be increasingly difficult to tease out perceived object size and perceived angular size with the matching procedure.     

An evaluation of crisis hotline outcomes. Part 2: Suicidal callers

In this study we evaluated the effectiveness of telephone crisis services/hotlines, examining proximal outcomes as measured by changes in callers' suicide state from the beginning to the end of their calls to eight centers in the U.S. and again within 3 weeks of their calls. Between March 2003 and July 2004, 1,085 suicide callers were assessed during their calls and 380 (35.0%) participated in the follow-up assessment. Several key findings emerged. Seriously suicidal individuals reached out to telephone crisis services. Significant decreases in suicidality were found during the course of the telephone session, with continuing decreases in hopelessness and psychological pain in the following weeks. A caller's intent to die at the end of the call was the most potent predictor of subsequent suicidality. The need to heighten outreach strategies and improve referrals is highlighted.     

Differentiating cognitive content between depressed and anxious outpatients

Quantitative research suggests that depressed and anxious patients can be differentiated based on their cognitive content. This study used qualitative research methods to separate the specific components of open-ended depressive and anxious thought content in 79 psychiatric outpatients. Patients with major depressive disorder (MDD; n = 36), generalized anxiety disorder (GAD; n = 10), and other psychiatric disorders (PC; n = 33) were instructed to (a) describe their most bothersome problem; (b) imagine the worst possible negative outcome followed by the best possible positive outcome; and (c) describe associated thoughts and emotions for each scenario. The content of patients' responses were coded to examine (a) the types and severity of problems; (b) the presence or absence of hopelessness, catastrophizing, hopefulness, and unrealistic positive expectations; and (c) the presence or absence of particular emotions associated with imagined worst and best outcomes. More GAD patients than MDD and PC patients indicated anticipated anxious emotions associated with imagined worst outcomes, and fewer MDD patients than GAD and PC patients indicated anticipated happiness associated with imagined best outcomes. No group differences emerged for the other variables considered. These findings suggest that depressed and anxious patients differ in their cognitive expectancies about future life events in terms of their own anticipated emotional reactions.