Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference

The current research examines how goal orientation affects consumer preference among products with different prices. We argue that a less expensive product may have not only lower perceived quality but also greater perceived quality variability. This greater perceived variability provides the opportunity for optimistic, promotion‐oriented consumers to overestimate the quality of the less expensive product. This effect is weaker, however, for a more expensive product that consumers perceive to have less quality variability and which thus provides less room for quality overestimation. As a result, we hypothesize that promotion‐oriented consumers, as compared to prevention‐oriented consumers, will demonstrate a stronger preference for a less expensive product. In a field study and two laboratory experiments, we obtain empirical support both for the hypothesized effect of consumers’ goal orientation on their product preference and for its underlying process. We conclude with a discussion of the theoretical and practical implications of our results.     

Early Cognitive Decline and Its Impact On Spouse’s Loneliness

Loneliness is common in dementia caregivers as cognitive impairment (CI) alters marital and social relationships. Unexplored is how an individual’s loneliness is affected at earlier, more ambiguous, periods of their spouse’s CI. Using the Health and Retirement Study, our study participants included 2,206 coupled individuals with normal cognitive function at the 2006/8 baseline. Loneliness outcomes at baseline, 4-year, and 8-year follow-up are assessed by the status of transition to cognitive impairment no dementia (TCIND) (2010/12 & 2014/16) using linear mixed models. Individual’s loneliness was stable when their spouse’s cognition remained normal, but increased with the spouse’s TCIND. The increase in loneliness did not vary by gender. Loneliness, a key risk factor for reduced life quality and increased depression, increases even at early stages of a partner’s CIND. This work suggests the potential impact of early intervention and social support for partners of individuals with CIND.     

How does parallel language activation affect switch costs during trilingual language comprehension?

ABSTRACT

Declerck, M., Koch, I., Duñabeitia, J., Grainger, J., & Denise, N. [(2019). What absent switch costs and mixing costs during bilingual language comprehension can tell us about language control? Journal of Experimental Psychology Human Perception & Performance.] assumed that the absence of switch costs in bilingual language comprehension may be due to little degree of parallel language activation while substantial degree of it may lead to switch costs. This study tested this assumption by examining the switch costs during Russian-English-Chinese trilinguals’ performing lexical decision tasks in language pairs of L1–L2 in Experiment 1a, L1–L3 in Experiment 1b and L2–L3 in Experiment 1c. We found switch costs in L2 in Experiment 1a and switch costs in both L1 and L3 in Experiment 1b, but no switch costs in both L2 and L3 in Experiment 1c. These results generally provided evidence for the account.     

Opium of the people? National identification predicts well-being over time

Social group membership and its social-relational corollaries, for example, social contact, trust, and support, are prophylactic for health. Research has tended to focus on how direct social interactions between members of small-scale groups (i.e., a local sports team or community group) are conducive to positive health outcomes. The current study provides evidence from a longitudinal cross-cultural sample (N = 6,748; 18 countries/societies) that the prophylactic effect of group membership is not isolated to small-scale groups, and that members of groups do not have to directly interact, or in fact know of each other to benefit from membership. Our longitudinal analyses suggest that national identification (strength of association with the country/society of which one is a citizen) predicts lower anxiety and improved health; national identification was in fact almost as positively predictive of health status as anxiety was negatively predictive. The findings indicate that identification with large-scale groups, like small-scale groups, is palliative, and are discussed in terms of globalization and banal nationalism.