Television Food Commericals' Effect on Children's Resistance to Temptation1

This study investigated the effect of television food commercials on children's self-control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self-report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low-nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress.     

Short-term memory for Chinese characters and radicals

Short-term memory for Chinese radicals and characters, varying in orthographic complexity, frequency, and—for radicals—intercharacter frequency (the number of compound characters that contain the radical), was studied using an immediate free-recall task. When radicals or characters are relatively frequent, so that their pronunciations are well known by literate Chinese, they seem to be maintained in verbal form in short-term memory. For these stimuli, intercharacter frequency and complexity have relatively small influences on memory span. Stimuli low in frequency, with pronunciations that are not apt to be known, seem to be maintained in visual form in short-term memory. Memory span is much smaller for these stimuli and is influenced by both intercharacter frequency and complexity. Furthermore, short-term memory for relatively high-frequency characters is interfered with more by a verbal than by a visual intervening task, whereas the opposite is true for low-frequency characters.     

A simulation-based tutorial system for exploring parallel distributed processing

This article presents a simulation-based tutorial system for exploring parallel distributed processing (PDP) models of information processing. The system consists of software and an accompanying handbook. The intent of the package is to make the ideas underlying PDP accessible and to disseminate some of the main simulation programs that we have developed. This article presents excerpts from the handbook that describe the approach taken, the organization of the handbook, and the software that comes with it. An example is given that illustrates the approach we have taken to teaching PDP, which involves presentation of relevant mathematical background, together with tutorial exercises that make use of the simulation programs.     

Cognitive Biases in Playing the Lottery: Estimating the Odds and Choosing the Numbers

Three experiments were conducted to examine the operation of the representativeness and anchoring and adjustment heuristics in lottery play. Subjects in Experiments 1 and 2 indicated their chances of winning a lottery with an objective probability of 1 in 10. Consistent with the anchoring and adjustment heuristic, subjects (in both experiments) perceived their chances of winning to be greater when the lottery was based on a single event than when it was based on a disjunctive event. Subjects in these two experiments also selected numbers to play in a pick-3 (Experiment 1) or pick-4 (Experiment 2) lottery. Consistent with the representativeness heuristic, subjects in Experiment 2 demonstrated a preference for numbers without repeating digits. This also occurred in Experiment 3 wherein the numbers actually played in the Indiana daily Pick-3 lottery were examined.     

The representation and integration in memory of spatial and nonspatial information

A series of experiments investigated whether people could integrate nonspatial information about an object with their knowledge of the object's location in space. In Experiments 1 and 3, subjects learned the locations of cities on a fictitious road map; in Experiments 2, 4, and 5, subjects were already familiar with the locations of buildings on a campus. The subjects then learned facts about the cities on the maps or the buildings on the campus. The question of interest was whether or not these nonspatial facts would be integrated in memory with the spatial knowledge. After learning the facts, subjects were given a location-judgment test in which they had to decide whether an object was in one region of the space or another. Knowledge integration was assessed by comparing levels of performance in two conditions: (a) when a city or a building name was primed by a fact about a neighboring city or building, and (b) when a city or a building name was primed by a fact about a distant city or building. Results showed that responses in Condition a were faster or more accurate, or both faster and more accurate, than responses in Condition b. These results indicate that the spatial and nonspatial information were encoded in a common memory representation.     

Contributions of subjective-tone to tone-phoneme identification

We measured subjective-tone identification thresholds evoked by acoustically filtered complex tones and compared them to Mandarin-Chinese tone-phoneme identification thresholds previously measured under the same filtering conditions. Tone phonemes were identified at intensities below subjective-tone identification thresholds, suggesting subjective tone is not necessary for tone-phoneme identification. Lower subjective-tone thresholds evoked by resolved harmonics rather than unresolved harmonics were consistent with pattern recognition theories of pitch perception.The authors thank Donald Gans and Richard Klich for all their help.     

Computer-Assisted Careers Guidance Systems and Organisational Change

This article describes a study conducted to identify the range of potential influences that a computer-assisted careers guidance system (PROSPECT (HE)) had on the functioning of organisations (careers services in higher education). Data from six institutions indicated that use of PROSPECT (HE) was associated with important and varied change within the organisations. It appears that when a careers service seeks opportunities for change, CACG systems can be an important catalyst for change in two respects: by providing a focal point for achieving previously established goals; or, as a consequence of system use, by making staff aware of the potential for new organisational goals.