Workplace Branding: Leveraging Human Resources Management Practices for Competitive Advantage Through “Best Employer” Surveys

Workplace branding has generated more attention in the practitioner community than academia. A contributing factor for the sparse academic research is the fact that the theoretical foundation of workplace branding has not been fully developed. In addressing this need, this article outlines how workplace branding uses a similar approach used in marketing a product or service to build an effective workplace brand. An increasing potent form of workplace branding lies in the new popular annual “best employer” surveys. In reviewing various “best employer” surveys, we identify eight common themes in terms of human resources best practices associated with outcomes ranging from high levels of retention to increased rates of growth in sales and profit. Finally, this article presents several research issues and questions that should be addressed in the future.     

Salience of physical appearance characteristics among young women in Thailand

Our aim in the present study was to identify key components of physical appearance among young Thai women. Free listings, focus groups and pile sorting were used. One-hundred twenty young women generated 78 unique physical appearance characteristics. Ninety-four nursing students validated these characteristics in focus groups and then sorted them into piles that reflected separate domains of physical appearance and labeled them. Salience analysis revealed that facial appearance (e.g., bright facial skin, high nose bridge, big eyes) was the most important domain, followed by body weight and shape, skin color and texture, hair (color, texture, length), and ‘other’ physical appearance (e.g., slender neck, slim fingers). This is the first study to identify aspects of physical appearance that are most salient to young Thai women and that may differ from women in other cultural contexts. These findings could be used to develop culturally grounded measures of physical appearance in Thai women.     

Timing of reflexive visuospatial orienting in young, young-old, and old-old adults

This study examined adult age differences in reflexive orienting to two types of uninformative spatial cues: central arrows and peripheral onsets. In two experiments using a Posner cuing task, young adults (ages 18–28 years), young-old adults (60–74 years), and old-old adults (75–92 years) responded to targets that were preceded 100–1,000 ms earlier by a central arrow or a peripheral abrupt onset. In Experiment 1, the cue remained present upon target onset. Facilitation effects at short cue–target stimulus onset asynchronies (SOAs) were prolonged in duration for the two older groups relative to the young adults. At longer cue–target SOAs, inhibition of return (IOR) that was initiated by peripheral onset cues was observed in the performance of young adults but not in that of the two older groups. In Experiment 2, the cue was presented briefly and removed prior to target onset. The change in cue duration minimized age differences (particularly for young-old adults) in facilitation effects and led to IOR for all three age groups. The findings are consistent with the idea that attentional control settings change with age, with higher settings for older adults leading to delayed disengagement from spatial cues.     

A pilot study of the DBT coach: an interactive mobile phone application for individuals with borderline personality disorder and substance use disorder

Dialectical behavior therapy (DBT) has received strong empirical support and is practiced widely as a treatment for borderline personality disorder (BPD) and BPD with comorbid substance use disorders (BPD-SUD). Therapeutic success in DBT requires that individuals generalize newly acquired skills to their natural environment. However, there have been only a limited number of options available to achieve this end. The primary goal of this research was to develop and test the feasibility of the DBT Coach, a software application for a smartphone, designed specifically to enhance generalization of a specific DBT skill (opposite action) among individuals with BPD-SUD. We conducted a quasiexperimental study in which 22 individuals who were enrolled in DBT treatment programs received a smartphone with the DBT Coach for 10 to 14 days and were instructed to use it as needed. Participants used the DBT Coach an average of nearly 15 times and gave high ratings of helpfulness and usability. Results indicate that both emotion intensity and urges to use substances significantly decreased within each coaching session. Furthermore, over the trial period, participants reported a decrease in depression and general distress. Mobile technology offering in vivo skills coaching may be a useful tool for reducing urges to use substances and engage in other maladaptive behavior by directly teaching and coaching in alternative, adaptive coping behavior.     

Insights into the development of face recognition mechanisms revealed by face aftereffects

An important question in person perception is how we acquire the perceptual/cognitive mechanisms that characterize adult expertise. Children's performance on face recognition tests improves dramatically between age 4 and adolescence suggesting that our face recognition system may change during childhood. Yet, the source of this improvement is controversial. In this review, we consider whether changes in the way identity is represented/coded in face space could contribute to this age-related improvement. Face aftereffects have been extensively applied to studying face coding in adults and more recently they have been applied to studying the mechanisms of face coding in children. Face aftereffects are temporary distortions of perception induced by exposure to faces and are thought to reflect the mechanisms underlying face perception. Face aftereffect techniques have revealed that children as young as 4 years of age show evidence of adult-like face space organization, with opponent coding of face dimensions. These findings are consistent with an emerging picture that the key mechanisms of face perception are present early in childhood.     

Spatial reasoning in Tenejapan Mayans

Language communities differ in their stock of reference frames (coordinate systems for specifying locations and directions). English typically uses egocentrically-defined axes (e.g., “left–right”), especially when describing small-scale relationships. Other languages such as Tseltal Mayan prefer to use geocentrically-defined axes (e.g., “north–south”) and do not use any type of projective body-defined axes. It has been argued that the availability of specific frames of reference in language determines the availability or salience of the corresponding spatial concepts. In four experiments, we explored this hypothesis by testing Tseltal speakers’ spatial reasoning skills. Whereas most prior tasks in this domain were open-ended (allowing several correct solutions), the present tasks required a unique solution that favored adopting a frame-of-reference that was either congruent or incongruent with what is habitually lexicalized in the participants’ language. In these tasks, Tseltal speakers easily solved the language-incongruent problems, and performance was generally more robust for these than for the language-congruent problems that favored geocentrically-defined coordinates. We suggest that listeners’ probabilistic inferences when instruction is open to more than one interpretation account for why there are greater cross-linguistic differences in the solutions to open-ended spatial problems than to less ambiguous ones.     

A Jungian contribution to a dynamic systems understanding of disorganized attachment

This panel emerged from shared clinical concerns when working with adult patients whose presentation style was reminiscent of a disorganized (Type D) infant attachment pattern. Psychotherapeutic work with such patients poses complicated transference and countertransference dilemmas which are addressed by all four panellists via theory and clinical vignettes. In common is an interest in contemporary attachment, neuroscience and trauma theories and their relationship to analytical psychology. Intergenerational trauma seems to be a salient factor in the evolution of fragmented and fragmenting interactions that lead to failures in self-coherence and healthy interpersonal relationships. Such early relational trauma is compounded by further episodes of abuse and neglect leading to failure in a core sense of self. These clinicians share how they have integrated theory and practice in order to help dissociated and disorganized patients to transform their dark and extraordinary suffering through implicit and explicit experiences with the analyst into new, life giving patterns of relationship with self and others. The alchemy of transformation, both positive and negative, is evident in the case material presented.     

Dimensions of acculturation: associations with health risk behaviors among college students from immigrant families

In the present study, we examined a bidimensional model of acculturation (which includes both heritage and U.S. practices, values, and identifications) in relation to hazardous alcohol use, illicit drug use, unsafe sexual behavior, and impaired driving. A sample of 3,251 first- and second-generation immigrant students from 30 U.S. colleges and universities completed measures of behavioral acculturation; cultural values (individualism, collectivism, and self-construal); ethnic and U.S. identity; and patterns of alcohol and drug use, engagement in potentially unsafe sexual activities, and driving while (or riding with a driver who was) intoxicated. Results indicate that heritage practices and collectivist values were generally protective against health risk behaviors, with collectivist values most strongly and consistently protective. Nonetheless, heritage identifications were positively associated with sexual risk taking for Hispanics. U.S. practices, values, and identifications were not consistently related to risk behavior participation. Results are discussed in terms of bidimensional approaches to acculturation, the immigrant paradox, and implications for counseling practice.     

Relations of SARS-related stressors and coping to Chinese college students' psychological adjustment during the 2003 Beijing SARS epidemic

This study examined the main and interactive relations of stressors and coping related to severe acute respiratory syndrome (SARS) with Chinese college students' psychological adjustment (psychological symptoms, perceived general health, and life satisfaction) during the 2003 Beijing SARS epidemic. All the constructs were assessed by self-report in an anonymous survey during the final period of the outbreak. Results showed that the relations of stressors and coping to psychological adjustment varied by domain of adjustment. Regression analyses suggested that the number of stressors and use of avoidant coping strategies positively predicted psychological symptoms. Active coping positively predicted life satisfaction when controlling for stressors. Moreover, all types of coping served as a buffer against the negative impact of stressors on perceived general health. These findings hold implications for university counseling services during times of acute, large-scale stressors. In particular, effective screening procedures should be developed to identify students who experience a large number of stressors and thus are at high risk for developing mental health problems. Intervention efforts that target coping should be adapted to take account of the uncontrollability of stressors and clients' cultural preferences for certain coping strategies. A multidimensional battery of psychological adjustment should be used to monitor clients' psychological adjustment to stressors and evaluate the efficacy of intervention.