Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation

Personalized recommendation has important implications in raising online shopping efficiency and increasing product sales. There has been wide interest in finding ways to provide more efficient personalized recommendations. Most existing studies focus on how to improve the accuracy and efficiency of the recommendation algorithms or are more concerned on ways to reduce perceived risks and thus increase consumer satisfaction. Unlike these studies, our study begins from the decision‐making process of consumers, using consumers' two‐stage decision‐making system and preference inconsistency theory as a basis, to reveal the mechanisms involved in consumers' acceptance of recommendations. This paper analyzes the effect of personalized recommendations from two angles, recommendation timing and product portfolio, tries to point out differences in consumer preferences between similar products and related products, and verifies that consumers demand diversity in the recommended content. The study analyzes differences in the acceptance of personalized recommendations between practical products and hedonic products and discovers that recommendations of hedonic products are more effective than that of practical products. Based on the research earlier, the study provides suggestions on how to better plan and operate a personalized recommendation system. Copyright © 2016 John Wiley & Sons, Ltd.     

Face likeability mediates the memory-enhancing effect of face attractiveness in young but not older adults

Evidence of effects of face attractiveness on memory is mixed and little is known about the underlying mechanisms of this relationship. Previous work suggests a possible mediating role of affective responding to faces (i.e., face likeability) on the relationship between face attractiveness and memory. Age-related change in social motivation may reduce the relevance of face attractiveness in older adults, with downstream effects on memory. In the present study, 50 young and 51 older participants were presented with face-trait pairs. Faces varied in attractiveness. Participants then completed a face-trait associative recognition memory task and provided likeability ratings for each face. There was a memory-enhancing effect of face attractiveness in young (but not older) participants, which was partially mediated by face likeability. In addition, more attractive and less attractive (compared to moderately attractive) faces were more likely remembered by both young and older participants. This quadratic effect of face attractiveness on memory was not mediated by face likeability. Findings are discussed in the context of motivational influences on memory that vary with age.     

The relationship between action anticipation and emotion recognition in athletes of open skill sports

Action anticipation plays an important role in the successful performance of open skill sports, such as ball and combat sports. Evidence has shown that elite athletes of open sports excel in action anticipation. Most studies have targeted ball sports and agreed that information on body mechanics is one of the key determinants for successful action anticipation in open sports. However, less is known about combat sports, and whether facial emotions have an influence on athletes’ action anticipation skill. It has been suggested that the understanding of intention in combat sports relies heavily on emotional context. Based on this suggestion, the present study compared the action anticipation performances of taekwondo athletes, weightlifting athletes, and non-athletes and then correlated these with their performances of emotion recognition. This study primarily found that accurate action anticipation does not necessarily rely on the dynamic information of movement, and that action anticipation performance is correlated with that of emotion recognition in taekwondo athletes, but not in weightlifting athletes. Our results suggest that the recognition of facial emotions plays a role in the action prediction in such combat sports as taekwondo.     

Social Quality and Happiness—An Analysis of the Survey Data from Three Chinese Cities

Over the last two decades, the focus of happiness research has shifted from the measurement of life quality with an emphasis on material well-being to subjective well-being. This article follows this direction of development, but moves further into social well-being. Utilizing the method of social quality analysis, this study developed an analysis of happiness by looking into the influence of social factors on happiness. The study was established on the basis of empirical data collected from a social quality survey done in Hangzhou, Xiamen, and Shenzhen during 2011–2012. The purpose of this study is to expose the relationships between social quality analysis and happiness studies. The study demonstrates a strong correlation of social quality factors with happiness, although each set of these factors has a different impact on happiness in different factor domains.     

教师互动问卷中文版的初步修订及应用

教师互动问卷（ＱＴＩ）是国外研究师生间教师行为时广泛采用的有效工具,国内目前尚缺少这方面的研究工具,因此,我们对ＱＴＩ进行了中文版的修订。修订经过了翻译、试测、修订、重测、信度与效度的考查等一系列环节。试测和重测的被试分别为９２名和３４７名中小学教师。统计结果表明,ＱＴＩ中文版有较好的信度、效度和区分度,可以用于我国教师行为的研究。此外,应用ＱＴＩ将教师划分为合作一支配型与对一服从型两类,效果较好     

心理行为干预对乳腺癌患者情绪反应及免疫功能的影响

按随机和匹配原则,将40名乳腺癌放疗患者分入干预组和对照组。对干预组患者进行为期4周的心理行为干预,对照组仅接受相应的医药治疗。以肿瘤病人情绪适应问卷(MAC)和免疫测试法研究患者干预前后的情绪反应和免疫功能,探讨心理行为干预对乳腺癌患者情绪反应和免疫功能的影响。结果发现,心理行为干预有利于提高患者NK细胞活性(NKCA);并有助于维持放疗期间患者的白细胞水平。     

历史认识的客观性、真理性与合理性

历史认识是否具有客观真理性 ,这是决定历史学科性质的根本问题。西方学术界一百多年来形成了实证主义与相对主义史学两大对立派别 ,国内关于此也久讼不决。其焦点在于 :(1)历史研究少不了历史学家的积极参与和认识主体的介入 ,能否实现认识过程的客观性 ;(2 )在不可避免认识主     

中国癌症病人生活质量的测定──EORTC QLQ—C30在中国的试用

引进EORTCQLQ-C30,验证其在中国大陆的应用情况,为中国肿瘤学领域生活质量研究提供有效和实用的评定工具.运用随机对照实验设计,测查了289名癌症病人,结果显示各分量表中项目与所属量表的相关均高于与其他量表的相关,各分量表间呈中等偏下相关,量表因子结构分析与EORTC结果大体相似,三种方法检验的临床效度均较高.由此得出QLQ-C30各项心理测量学特性均达到要求,临床效度和实用性也比较好,在中国大陆的癌症病人中是可行的、可信的、有效的和敏感的.     

Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements

This paper revisits a well-cited and widely applied consumer scale, Style of Processing (SOP) (Childers et al., Journal of Consumer Research, 1985, 12 , 125), that has been used to investigate individual differences in processing visual versus verbal information in marketing. The scale has advanced knowledge in fields related to marketing communications, product development, psychology, advertising, education and learning theories, shedding light on our understanding of consumer psychology related to persuasion, comprehension, memory, and other consumer cognitive processes involving information. In a research dialog that took place in 2008, a need for further SOP validation was suggested using a neuromarketing approach. We took this call forward and conducted an event-related-potential (ERP) experimental research study using electroencephalogram (EEG) to validate the SOP scale, focusing on differential affective processing between verbalizers and visualizers. We not only demonstrate how neuromarketing tools can be utilized to provide evidence for scale validity, providing advantages over self-reported measures; but more importantly, address issues related to understanding differential fluency effects that exist between visualizers and verbalizers. Behavioral data revealed varying reaction times to emotional stimuli of a pictorial nature. We further identify two ERP components in our data, early left anterior negativity (ELAN) and late negative slow wave (LNSW), that differentiate individual processing fluency in affective versus evaluative-based judgements. Findings confirmed the construct validity of the SOP scale and enhance our understanding of individual differences in emotional processing of pictorial information.     

Exploring the effect of artificial intelligence intellect on consumer decision delegation: The role of trust,task objectivity,and anthropomorphism

This study examines the impact of AI intelligence levels on consumer decision delegation through three experimental studies. Study 1 manipulates AI intelligence levels (low vs. high) to establish the main effect. Study 2 explores the mediating role of trust and the moderating effect of task types (subjective vs. objective) on the relationship between AI intelligence and trust. Study 3 investigates the role of AI anthropomorphism in AI delegation. The findings reveal that increasing AI intelligence enhances consumer decision delegation for both subjective and objective consumption tasks, with trust serving as a mediating factor. However, objective tasks are more likely to be delegated to AI. Moreover, anthropomorphic appearance positively influences trust but does not moderate the relationship between intelligence and trust. This research expands the literature on AI decision delegation, shedding light on the psychological processes related to AI-powered product design, consumer perceptions, and consumption situations, while also offering practical implications.