Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements

This paper revisits a well-cited and widely applied consumer scale, Style of Processing (SOP) (Childers et al., Journal of Consumer Research, 1985, 12 , 125), that has been used to investigate individual differences in processing visual versus verbal information in marketing. The scale has advanced knowledge in fields related to marketing communications, product development, psychology, advertising, education and learning theories, shedding light on our understanding of consumer psychology related to persuasion, comprehension, memory, and other consumer cognitive processes involving information. In a research dialog that took place in 2008, a need for further SOP validation was suggested using a neuromarketing approach. We took this call forward and conducted an event-related-potential (ERP) experimental research study using electroencephalogram (EEG) to validate the SOP scale, focusing on differential affective processing between verbalizers and visualizers. We not only demonstrate how neuromarketing tools can be utilized to provide evidence for scale validity, providing advantages over self-reported measures; but more importantly, address issues related to understanding differential fluency effects that exist between visualizers and verbalizers. Behavioral data revealed varying reaction times to emotional stimuli of a pictorial nature. We further identify two ERP components in our data, early left anterior negativity (ELAN) and late negative slow wave (LNSW), that differentiate individual processing fluency in affective versus evaluative-based judgements. Findings confirmed the construct validity of the SOP scale and enhance our understanding of individual differences in emotional processing of pictorial information.     

Exploring the effect of artificial intelligence intellect on consumer decision delegation: The role of trust,task objectivity,and anthropomorphism

This study examines the impact of AI intelligence levels on consumer decision delegation through three experimental studies. Study 1 manipulates AI intelligence levels (low vs. high) to establish the main effect. Study 2 explores the mediating role of trust and the moderating effect of task types (subjective vs. objective) on the relationship between AI intelligence and trust. Study 3 investigates the role of AI anthropomorphism in AI delegation. The findings reveal that increasing AI intelligence enhances consumer decision delegation for both subjective and objective consumption tasks, with trust serving as a mediating factor. However, objective tasks are more likely to be delegated to AI. Moreover, anthropomorphic appearance positively influences trust but does not moderate the relationship between intelligence and trust. This research expands the literature on AI decision delegation, shedding light on the psychological processes related to AI-powered product design, consumer perceptions, and consumption situations, while also offering practical implications.     

Parent–child attachment as a mediator of the relationship between parenting style and gelotophobia among adolescents

Fear of being laughed at and family interaction are highly related. Parental over‐control and over‐protection influence children's excessive anxiety over being laughed at. Conversely, parental attachment is an important index of the parent–child relationship and is closely correlated to children's gelotophobia. However, is it the style of parenting or the outcome of parenting (i.e. attachment) that influences a child's gelotophobia? To answer this question, the present study analysed the relationships between gelotophobia, perceived parenting of children and parent–child attachment, as well as the mediating role of attachment between parenting and children's gelotophobia, using a sample of 373 high‐school students. The results show that being highly communicative and close attachment completely weakened the negative correlation between warm, caring parenting and the child's gelotophobia; moreover, being highly communicative and close attachment, together with over‐protective and over‐controlling parenting, influence children's gelotophobia. In sum, this study indicates that parent–child attachment has a direct and indirect influence on perceived parental care and protection and children's fear of being laughed at.     

A Three-Valued Fregean Quantification Logic

Journal of Philosophical Logic - Kripke’s Fregean quantification logic FQ fails to formalize the usual first-order logic with identity due to the interpretation of the conditional operator....     

Teacher's Encouragement on Creativity,Intrinsic Motivation,and Creativity: The Mediating Role of Creative Process Engagement

Drawing on Dewey's pragmatic perspective on talent cultivation and previous research on promoting employee creativity in industry, this study investigates student creativity performance in relation to teacher's encouragement, intrinsic motivation, and creative process engagement. Based on survey data collected from 140 vocational high school students who participated in a nation‐wide contest in Taiwan, path analyses were performed using structure equation modeling techniques. The results indicate that both teacher's encouragement and intrinsic motivation have a significant, although indirect, effect on student creativity, and that creative process engagement, as opposed to teacher encouragement or intrinsic motivation, has a direct and significant mediating effect on student creativity. This finding is in partial agreement with prior research which reports student creativity is positively associated with teacher encouragement and intrinsic motivation, highlighting the mediating role of creative process engagement in facilitating student creative performance.     

A New Multilevel CART Algorithm for Multilevel Data with Binary Outcomes

The multilevel logistic regression model (M-logit) is the standard model for modeling multilevel data with binary outcomes. However, many assumptions and restrictions should be considered when applying this model for unbiased estimation. To overcome these limitations, we proposed a multilevel CART (M-CART) algorithm which combines the M-logit and single level CART (S-CART) within the framework of the expectation-maximization. Simulation results showed that the proposed M-CART provided substantial improvements on classification accuracy, sensitivity, and specific over the M-logit, S-CART, and single level logistic regression model when modeling multilevel data with binary outcomes. This benefit of using M-CART was consistently found across different conditions of sample size, intra-class correlation, and when relationships between predictors and outcomes were nonlinear and nonadditive.     

具身认知视角下的道德隐喻表征

道德隐喻已成为道德心理学研究的热点问题,随着具身认知相关理论的兴起,道德隐喻的具身研究逐渐展开。目前,具身道德隐喻的维度主要包括空间、温度、洁净、颜色、明暗、触觉、味觉、嗅觉等。具身道德隐喻的相关理论解释主要包括概念隐喻理论、具身认知理论、知觉符号理论和架构理论。今后的具身道德隐喻应更多的探讨跨文化的差异性,丰富道德隐喻具身维度的内容以及各维度之间的相关性,同时要引入道德隐喻的影响机制分析。     

运动员情绪调节心率变异性的影响因素

以183名运动员为被试,以心率变异性为指标,考察不同情绪状态、不同情绪调节策略下运动员自主神经反应的性别、运动年限、运动等级特点。结果发现：（1）快乐情绪状态下的心率变异性显著高于悲伤情绪状态下;表达抑制的心率变异性显著高于认知重评;短运动年限运动员的心率变异性显著高于长运动年限运动员;男性运动员的心率变异性显著高于女性运动员。（2）在快乐情绪状态下采用表达抑制策略时,低运动等级运动员的心率变异性显著高于高运动等级运动员;在悲伤情绪状态下,高运动等级运动员采用表达抑制策略比认知重评策略产生更高的心率变异性     

Sacrifice in a Supportive Marriage: Social Support as a Moderator Buffers the Negative Effects of Sacrifice in Marriage

There is a long and interesting history in the study of the positive and negative effects of sacrifice, but few researchers have focused on how one’s marital partner being the recipient of sacrifice may lead to different outcomes. Based on conservation of resources theory, we suggested that a partner’s social support could be a potential moderator between sacrifice and well-being. To examine our hypothesis, we invited 141 Taiwanese couples to participate in our study. As expected, we found that only for those individuals whose partners provided less social support to them, the more they sacrificed, the lower marital satisfaction and the higher depressive symptoms they reported. In contrast, this effect was not found for the context in which a partner provided more social support. In addition, the negative correlation between a partner’s sacrifice and one’s depressive symptoms became stronger when an individual provided more support to their sacrificing partner. Our findings highlight that the relationship between sacrifice and well-being are contingent upon context, and are particularly dependent on whether the recipient of sacrifice can provide a supportive relationship.     

Happiness and Globalization: A Spatial Econometric Approach

Based on the data of Gallup World Poll Survey (GWP), this study employs a spatial 2SLS (two stage least square) model to examines the impact of globalization on the level of happiness across 145 nations. We observe endogeneity of the spatial lag term (Wh) on happiness as well as spatial dependencies in the independent variables (WX’s) which represents indirect effects from a change in X’s in the neighboring regions. We observe contrasting spillover effects (own v/s neighboring effect) of the same explanatory variable generating positive or negative effect, respectively, across space. Further, an inverted ‘U’ Kuznet curve reveals a non-linear relationship between average happiness and happiness inequality. At low levels, an increase in well-being appears to hurt the poor; but beyond a certain threshold, it seems to reduce inequality. We observed among countries that happiness inequalities for developed regions are more when compared to developing regions.