任务切换机制研究的理论争议与整合

任务切换是执行控制的一种重要功能。切换代价是量化执行控制持续时间的指标。并广泛应用于各个研究领域。但是切换代价在多大程度上体现了执行控制的作用,仍然还存在争论．当前主要存在任务设置重构、任务设置惯性和联结竞争三种理论。本文首先介绍了三种理论的基本观点和实验证据,以及对任务切换加工机制的分析;其次阐明了对三种理论进行整合的相关研究;最后分析了进一步研究的方向。     

预期性思考、自我调节导向与非计划购买

当消费者对非计划购买产生犹豫时,营销者应如何引导他们的购买行为？本文通过准实验与控制实验的方法探究该问题。研究结果显示：（1）营销者可以通过设计预期欣喜和预期后悔信息提高其非计划购买意向;（2）但是预期性思考的有效性还受到消费者自我调节导向的影响：预期欣喜对提高趋利导向消费者的非计划购买意向较有效,预期后悔对提高避害导向消费者的非计划购买意向较有效;（3）预期欣喜和预期后悔通过影响消费者对购买合理性的判断而影响他们的非计划购买意向。     

类别不确定下的特征推理是基于类别还是基于特征联结

共有3个实验探讨归类不确定情况下的特征推理是基于类别进行还是基于特征联结进行。实验1在中文条件下重复了Verde等人2005的实验,得出了与之相符的结果,这个结果用基于类别的理性模型的设想或者是用基于特征联结的设想都可以解释。实验2考察被试在靶类别的类别特征频次并且特征结合出现频次高低不同的条件下特征推理的情况,实验2的结果表明,高集中与低集中两种条件下特征推理没有显著差异,不符合特征推理是基于类别进行的设想,而与特征推理是基于特征联结进行的设想吻合。实验3进一步考察被试在特征结合出现的总频次并且靶类别中特征结合出现的总频次高低不同的条件下特征推理的情况,结果表明,在高结合条件下进行特征推理要优于在低结合条件,支持了在归类不确定情况下的特征推理是基于特征联结进行的设想。据此可以认为,人们的特征推理是基于特征之间联结的频次进行,而不是基于类别进行     

Modeling Customer Loyalty from an Integrative Perspective of Self-Determination Theory and Expectation–Confirmation Theory

Purpose  This research conceptualizes and tests an integrative model of customer loyalty by linking two important theories: expectation–confirmation theory and self-determination theory. Design/Methodology/Approach  The model is examined using data obtained from 207 part-time students who have encountered the service of a skincare and beauty salon in Taiwan. These students work as full-time professionals in a variety of industries during the daytime and are financially independent for their daily consumption. Findings  The empirical results of this study indicate that loyalty is positively influenced by both intrinsic regulation and identified regulation, while introjected regulation and external regulation are insignificantly related to loyalty. Affected positively by service expectation and service confirmation, satisfaction has positive influences on all four dimensions of self-determined motivation—namely, intrinsic regulation, identified regulation, introjected regulation, and external regulation. Implications  The findings of this study show that the proposed model helps to learn about loyalty formation and its mediating mechanism in service contexts. Intrinsic regulation and identified regulation may be applied as two potential checkpoints for management to learn the actual status of customer loyalty based on a constant service quality offered by the service provider. Originality/Value  This study is one of the earliest to integrate expectation–confirmation theory and self-determination theory to explore loyalty. Besides, this study transplants the traditional application of self-determination theory from educational service to commercial service in general so that efficient strategies can be made for boosting loyalty.     

Individual attitudes and perceived social norms: Reports on HIV/AIDS‐related stigma among service providers in China

This study examined HIV/AIDS‐related stigma among Chinese service providers by comparing their personal attitudes toward people living with HIV/AIDS with their perception of social norms related to people living with HIV/AIDS. We randomly selected three provincial hospitals, four city/prefecture hospitals, 10 county hospitals, 18 township health clinics, and 54 village clinics from Yunnan, China. Doctors and nurses were randomly sampled proportionally to the doctor–nurse ratio of each hospital or clinic. Lab technicians were over‐sampled in order to include an adequate representation in the analysis. A total of 1,101 service providers participated in a voluntary, anonymous survey where demographic characteristics, individual attitude and perceived social norms toward people living with HIV/AIDS, discrimination intent at work, general prejudicial attitude and knowledge on HIV/AIDS were measured. A majority of the sample demonstrated a similarity between their personal views and what they thought most people in society believe. Multiple logistic regressions revealed that participants who were younger or reported personal contact with people living with HIV/AIDS were significantly more likely to report personal attitudes toward the population that were more liberal than their perceived social norms. Holding a more liberal personal attitude toward people living with HIV/AIDS than perceived social norms was significantly and negatively related to the level of discrimination intent at work, perceived discrimination at interpersonal level and the level of general prejudicial attitude toward people living with HIV/AIDS. Results underscored the importance of understanding social norms and personal attitudes in studying HIV‐related stigma and called for the incorporation of existing human capital into future HIV stigma reduction programs.     

Association of catechol-O-methyltransferase (COMT) polymorphism and academic achievement in a Chinese cohort

Catechol-O-methyltransferase (COMT) is a methylation enzyme that catalyzes the degradation pathway and inactivation of dopamine. It is accepted widely as being involved in the modulation of dopaminergic physiology and prefrontal cortex (PFC) function. The COMT Val158Met polymorphism is associated with variation in COMT activity. COMT 158Met allele may be advantageous for PFC-related cognitive abilities; however, it is also associated with increased anxiety, depression, and emotional vulnerability in response to stress or educational adversity. We hypothesized that the COMT polymorphism might be associated with academic performance. In this study, 779 Taiwanese tenth-grade volunteers were recruited. Scores from the Basic Competency Test (BCT), an annual national competitive entrance examination, were used to evaluate academic performance. The results indicated that students bearing homozygous for the Met allele tended to perform more poorly in all BCT subtests as compared to the other groups. In particular, the former performed significantly more poorly in the science and social science subtests. These findings provide evidence that affective factors might overwhelm cognitive abilities in high-stake tests like the BCT.     

Systematic behavior research for understanding consumer decision making

This study incorporates means—end chain (MEC) theory and dynamic programming for understanding the implications of consumer decision making. The conceptual framework of this study can help programmers design information systems for analyzing consumption behaviors. Such analyses will provide marketers with meaningful information for formulating marketing strategies. The main contributions of this article are as follows: (1) to enable researchers to obtain information for consumer cognitive hierarchies utilizing an information system, (2) to enhance the functions of traditional MEC methodology and provide an integrated method for analyzing consumption information, and (3) to construct an information system for analyzing consumer decision-making processes.     

虚拟社会关系的心理学研究及展望

随着计算机及网络的普及,一种新型的、不同于传统“面对面（facetoface）”交往的社会关系——虚拟社会关系（virtualsocialrelationship）——已逐渐形成。该文从心理学角度对虚拟交往的动机、影响虚拟关系发展的因素及“虚拟”与“现实”的关系等进行了阐述,并在此基础上对未来虚拟社会关系的研究取向进行了展望,认为虚拟社会关系形成的心理基础、心理机制等将成为今后的研究热点     

小学儿童情绪认知发展研究

本研究采用故事情境法探究小学儿童情绪认知的发展。随机抽取60名小学儿童（2、4、6年级各20名）,研究他们对五种不同的情绪状态识别、情绪原因认知、情绪外在行为表现认知以及对情绪后继调节方式的认知发展特点。结果发现：总体而言,情绪认知在小学不同年级有明显发展;基本情绪认知最好,其次是积极自我意识情绪认知和冲突情绪认知,对消极自我意识情绪的认知最差;情绪识别和情绪原因认知明显好于情绪行为认知和情绪调节认知;对情绪表现者的情绪认知明显好于对情绪接受者的情绪认知。     

12-20岁个体前瞻记忆的发展与影响因素的研究

以334名12～20岁个体为被试,采用两因素混合设计,探讨这一年龄阶段个体前瞻记忆的发展及影响因素。结果发现,被试前瞻记忆水平随年龄增长而提高,且在14～16岁发展最快;提高基于时间的前瞻记忆负载,会使前瞻记忆成绩降低;前瞻记忆与当前任务的完成呈负相关。表明前瞻记忆是一种策略加工过程。