When Mental States Matter,When They Don't,and What That Means for Morality

Research has shown that moral judgments depend on the capacity to engage in mental state reasoning. In this article, we will first review behavioral and neural evidence for the role of mental states (e.g., people's beliefs, desires, intentions) in judgments of right and wrong. Second, we will consider cases where mental states appear at first to matter less (i.e., when people assign moral blame for accidents and when explicit information about mental states is missing). Third, we will consider cases where mental states, in fact, matter less, specifically, in cases of “purity” violations (e.g., committing incest, consuming taboo foods). We will discuss how and why mental states do not matter equivalently across the multi‐dimensional space of morality. In the fourth section of this article, we will elaborate on the possibility that norms against harmful actions and norms against “impure” actions serve distinct functions – for regulating interpersonal interactions (i.e., harm) versus for protecting the self (i.e., purity). In the fifth and final section, we will speculate on possible differences in how we represent and reason about other people's mental states versus our own beliefs and intentions. In addressing these issues, we aim to provide insight into the complex structure and distinct functions of mental state reasoning and moral cognition. We conclude that mental state reasoning allows us to make sense of other moral agents in order to understand their past actions, to predict their future behavior, and to evaluate them as potential friends or foes.     

The role of conscious reasoning and intuition in moral judgment: testing three principles of harm

Is moral judgment accomplished by intuition or conscious reasoning? An answer demands a detailed account of the moral principles in question. We investigated three principles that guide moral judgments: (a) Harm caused by action is worse than harm caused by omission, (b) harm intended as the means to a goal is worse than harm foreseen as the side effect of a goal, and (c) harm involving physical contact with the victim is worse than harm involving no physical contact. Asking whether these principles are invoked to explain moral judgments, we found that subjects generally appealed to the first and third principles in their justifications, but not to the second. This finding has significance for methods and theories of moral psychology: The moral principles used in judgment must be directly compared with those articulated in justification, and doing so shows that some moral principles are available to conscious reasoning whereas others are not.     

On the development of the mental number line: more, less, or never holistic with increasing age?

Magnitude is assumed to be represented along a holistic mental number line in adults. However, the authors recently observed a unit-decade compatibility effect for 2-digit numbers that is inconsistent with this "holisticness" assumption (H.-C. Nuerk, U. Weger, & K. Willmes, 2001). This study used the compatibility effect to examine whether the mental number line representation of magnitude changes toward greater or less holisticness in children from Grades 2-5. The results indicate that decades and units of 2-digit numbers are processed separately rather than holistically from Grade 2 on. However, this separate processing seems to develop from a more sequential (left-to-right) to a more parallel processing mode. Moreover, children may use different strategies depending on task demands. The results are interpreted in the framework of Siegler's overlapping waves model.     

Family Protection and Prevention of Alcohol Use Among Hispanic Youth at High Risk

Research regarding prevention strategies for Hispanic youth stress the importance of family interventions because of the particular importance of family as a protective factor within the Hispanic community. Starting in 1995, the Center for Substance Abuse Prevention conducted the National Cross-Site Evaluation of High Risk Youth Programs, a 5-year drug and alcohol prevention study with a sample of approximately 10,500 youth, including nearly 3,000 Hispanic youth. Youth were surveyed regarding their alcohol use patterns and risk and protective factors, with several measures of family relationships, including family connectedness, family supervision, and parental attitudes toward their child's alcohol use. Analyses indicate that family factors are highly linked to alcohol use among Hispanics, particularly among Hispanic females. Longitudinal growth curve analyses indicate that improving the connections that young Hispanic females have to their parents can have positive long-term effects on delaying or reducing their alcohol use. This evaluation was conducted under the direction of Dr. Soledad Sambrano, Ph.D. of the Center for Substance Abuse Prevention under contract #2777-95-5002 with EMT Associates, Inc. and ORC Macro. The views expressed herein represent the opinions and analyses of the individual authors and may not necessarily reflect the opinions, official policy, or position of the U.S. Department of Health and Human Services, the Public Health Service, the Substance Abuse and Mental Health Service Administration, or the Center for Substance Abuse Prevention.     

The impact of customer engagement on customer happiness

Previous studies have found relationships between variables that predict happiness and engagement. While this suggests that engagement is a basis for generating customer happiness, the literature does not provide sufficient confirmatory evidence. Thus, the effects of different engagement intensities remain unclear. Focusing on conditions related to the Starbucks brand, this study analyzed how (1) passive and active engagement impacted customer happiness and (2) happiness impacted word of mouth (WOM) and purchase intention. Data were collected through an online survey among 802 Peruvian customers, all of whom were recruited via non-probabilistic sampling. Because two exogenous variables were considered formative (i.e., customer engagement and customer happiness), a partial least-squares structural equation model (PLS-SEM) was used for the analysis. In sum, engagement (both passive and active) significantly and positively impacted customer happiness, which then positively impacted WOM and purchase intention. Given that engagement is associated with variables that are broadly related to happiness, this study makes new contributions by (i) clarifying how customer engagement can generate customer happiness, (ii) identifying differences between active and passive engagement, and (iii) adding evidence for use in the debate on the purpose of marketing and traditional practices such as engagement. As discussed in the paper, these findings have theoretical and practical implications for brand managers.     

About the relationship between basic numerical processing and arithmetics in early Alzheimer's disease--a follow-up study

We studied the relationship between basic numerical knowledge and arithmetics (facts and procedures) in early Alzheimer's Disease (AD). In most patients, basic numerical knowledge was found to be preserved, as reflected by low error rates, distance effect in number comparison, and subitizing in naming numerosities. However, within arithmetics, AD patients exhibited decreased fact and procedural knowledge. Interestingly, double dissociations were found not only between facts and procedures but also between basic numerical knowledge and arithmetics. Thus, our results suggest that basic numerical knowledge need not be a prerequisite for the maintenance of arithmetics, but rather corroborate calculation models that postulate the functional independence of its components. Further, we found patient specific error types which might serve to identify early AD. The follow-up about one year later indicated significant qualitative, but only marginal quantitative performance changes.     

US patriotism and ideologies of group dominance: a tale of asymmetry

Using a random sample (N = 405) of White and Latino Americans from Los Angeles County, the authors explored whether there is an asymmetrical relationship between U.S. patriotism and two different dimensions of social dominance orientation: group antiegalitarianism and group dominance. Although there was no evidence of asymmetry in the relationship between U.S. patriotism and group antiegalitarianism, there was evidence of consistent asymmetry in the relationship between U.S. patriotism and group dominance. Among Whites (the dominant North American ethnic group) and depending on demographic variables such as age, education, income, and gender, the greater the respondents' tendency to subordinate "inferior groups," the greater their level of U.S. patriotism. In contrast, among Latino Americans (the major subordinate group in Southern California), the opposite trend was found. Here, higher levels of group dominance orientation were associated with lower levels of U.S. patriotism. The theoretical implications of these findings are discussed.     

Self-control in honeybees

Self-control means choosing a large delayed reward over a small immediate reward; impulsiveness is its opposite. The metabolic hypothesis states that the amount of self-control across species correlates negatively with metabolic rate (Tobin & Logue, 1994). Foraging honeybees have high metabolic rates; the metabolic hypothesis would predict little self-control in bees. But foraging bees work for the longterm good of their hive, conditions that seem to require self-control. In three experiments, we gave bees the choice between (1) a sweeter delayed reward and a less sweet immediate reward and (2) a large delayed reward and a small immediate reward. Bees showed much self-control, inconsistent with the metabolic hypothesis.