The Effects of Musical and Voice “Fit” on Responses to Advertisements1

Research on musical “fit” suggests that listeners might recall more of a radio advertisement if it features musical/voice content that corresponds with features of the advertised brand. This is because the music/voice should prime certain aspects of listeners' knowledge. Two studies were carried out to test this, each involving 5 specially prepared radio ads. The first indicated that musical fit enhanced recall of the products advertised, the brands advertised, and specific claims made during the course of the ad copy; and also participants' ratings of liking for the ad and likelihood of purchasing the advertised product. A second similar study considered voice fit and found that this could also promote recall of specific product claims and lead to higher ratings of liking for the ad and likelihood of purchasing the advertised product. These results confirm that both musical and voice fit can prime certain aspects of listeners' knowledge and also increase liking for ads, such that it might improve knowledge-based and affective responses to advertising. The theoretical implications of this are discussed in terms of the concept of involvement and what precisely is meant by musical/voice fit.     

Gender-Based Navigation Stereotype Improves Men’s Search for a Hidden Goal

While a general stereotype exists that men are better at navigating than women, experimental evidence indicates that men and women differ in their use of spatial strategies, and this preference determines gender-differences. When both environmental geometry and landmark cues are available, men appear to learn to navigate using both types of cues, while women show a preference for using landmarks. Using a computer-generated task, 80 undergraduate students from North-East England learned to navigate to a hidden goal. Activating the general navigation stereotype improved the performance of men, compared to the control condition, both when only geometric cues and only landmark cues were present (stereotype lift), suggesting that activating a general stereotype can affect tasks both with (geometry) and without (landmark) established gender-differences in preference. In addition, in the test trial (hidden goal removed) women who learned to navigate using only landmarks spent longer in the correct location of the hidden goal than those who learned to navigate using only geometry. In contrast, the opposite result was found for men, suggesting that when only one cue-type is available, gender-differences still occur, with women better able to navigate using landmarks than geometry, while men seemed to learn more about the location of the goal with reference to geometric than landmark cues.     

Newtonian Idealism: Matter,Perception, and the Divine Will

This paper investigates Isaac Newton's rather unique account of God's relation to matter. According to this account, corpuscles depend on a substantially omnipresent God endowing quantities of objective space with the qualities of shape, solidity, the unfaltering tendency to move in accord with certain laws, and—significantly—the power to interact with created minds. I argue that there are important similarities and differences between Newton's account of matter and Berkeley's idealism. And while the role played by the divine will might at first appear to be a species of occasionalism, I conclude that there are, for Newton, genuine causal relations between minds and bodies. Ultimately, to fully appreciate this account of the creation and persistence of matter, we must consider not only Newton's metaphysical writings, but also his sensorium theory of mind‐body interaction, his heterodox theological commitments, and the influences of Descartes, More, and Locke.     

Assessment of adult age differences in task engagement: The utility of systolic blood pressure

The constructs of effort and engagement are central to many theoretical frameworks associated with the study of aging. Age differences in the effort associated with effortful cognitive operations have been hypothesized to account for aging effects in ability, and shifting goals and motivation have been hypothesized to be associated with differential levels of engagement across situations in younger and older adults. Unfortunately, the assessment of effort and engagement—constructs that we view as relatively synonymous—has suffered in the field of aging due to the lack of well-validated measures. We suggest that systolic blood pressure might provide an easy and valid means for examining age differences in mental effort, and present evidence in support of its usage. Existing findings clearly support its potential utility, but further empirical and theoretical work is necessary.     

Memory impairment among people who are homeless: A systematic review

Cognitive impairment may interfere with an individual's ability to function independently in the community and may increase the risk of becoming and remaining homeless. The purpose of this study was to systematically review the literature on memory deficits among people who are homeless in order to gain a better understanding of its nature, causes and prevalence. Studies that measured memory functioning as an outcome among a sample of homeless persons were included. Data on sampling, outcome measures, facet of memory explored and prevalence of memory impairment were extracted from all selected research studies. Included studies were evaluated using a critical appraisal process targetted for reviewing prevalance studies. Eleven studies were included in the review. Verbal memory was the most commonly studied facet of memory. Potential contributing factors to memory deficits among persons who are homeless were explored in seven studies. Memory deficits were common among the samples of homeless persons studied. However, there was a great deal of variation in the methodology and quality of the included studies. Conceptualisations of “homelessness” also differed across studies. There is a need for more controlled research using validated neuropsychological tools to evaluate memory impairment among people who are homeless.     

Are free testosterone and cortisol concentrations associated with training motivation in elite male athletes?

ObjectivesTo examine correlative associations between salivary free testosterone (T) and cortisol (C) concentrations and training motivation in elite male athletes.DesignSingle group, longitudinal design with repeated measures.MethodsParticipants (n = 15) completed a 5-week progressive resistance training programme. Across 2 weekly workouts, pre and post measures of salivary free T and C concentrations were taken along with voluntary chosen workload, as a proxy for training motivation. Strength and body mass were assessed pre and post training.ResultsIndividual changes in pre-workout free T concentrations correlated strongly to voluntary workloads (pooled r = 0.81, p < 0.001). Pre-workout free C concentrations was weakly correlated to voluntary workload (pooled r = 0.35). Pre-workout hormones (r = 0.57–0.89) and the strength gains were also related.ConclusionsThe salivary free T concentrations of male athletes presented before training were strongly associated with subsequent voluntary workloads, indicating a potential link to training motivation.