Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Do maximizing consumers engage more in conspicuous consumption?

While much of the previous research has examined the influence of consumers' social and economic states on conspicuous consumption, little attention has been paid to the potential role that consumers' decision-making tendency plays. This study investigates whether, how, and when maximizing, as a type of decision-making tendency (both dispositional and situationally primed), influences subsequent decisions regarding conspicuous consumption. Four studies were conducted, revealing that maximizing consumers are more likely to engage in conspicuous consumption than non-maximizing consumers (Studies 1 and 2). The need for status serves as the underlying mechanism behind this behavior (Study 3). In addition, the observed effect holds only when the situation is public but disappears when it is private (Study 4). As one of the first investigations into the effect that maximizing has on a type of consumption, these findings offer valuable contributions to both theory and practice.     

The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries

Creativity and ethics are two topics that are extremely important to business managers and researchers. However, only limited research has examined their relationship and has shown contradictory results: the effect of creativity on unethical behavior proves to be sometimes positive, sometimes negative. In this vein, building on social cognitive theory, we examine whether this relationship depends on a macroeconomic factor – endemic corruption – as a boundary condition. We further consider the mechanism through which creativity can lead to unethical behavior and focus on the role of subjective well-being. We collect data from 1463 individuals in two high-corruption and emerging countries, Brazil and China, and two low-corruption and developed countries, France and the United States. Based on a multi-level (or hierarchical) analysis, our results show that, in high-corruption countries, creativity is negatively related to unethical behaviors. Conversely, in low-corruption countries, the relationship is positive and mediated by subjective well-being.     

Chinese child unsociability,maternal maladaptive parenting,and peer exclusion among preschoolers: A cross-lagged model

Previous research has consistently found that unsociability is linked to adjustment difficulties in Chinese children. However, far less attention has been paid to how parents and peers react when confronted with unsociable children. In this study, we explored the longitudinal linkages among Chinese preschoolers' unsociability, maladaptive parenting, and peer exclusion. Participants were mothers and teachers of N = 391 (M_age = 4.4 years, SD = 0.91 years; 54.5% boys) preschoolers attending eight kindergartens in Shanghai, People's Republic of China, followed over 8 months. Multi-source assessments were employed. Mothers rated children's unsociability and their maladaptive (physical hostility, verbal hostility, punishment) parenting practices, and teachers rated children's peer exclusion at each time point. Our results indicated that child unsociability contributed to later increases in both maladaptive parenting and peer exclusion. However, maladaptive parenting and peer exclusion could not predict later increases in unsociability. Results are discussed in terms of the implications of unsociability among Chinese children.     

跨期选择的变易程度正向预测中华文化圈国民的自评扛疫成效：亚非欧美大洋洲18国跨国研究

跨期选择是对不同时间点的得失的权衡与选择。伊索寓言《蚂蚁和蚱蜢》假借群居型昆虫的跨期选择偏爱暗喻投资未来的慢策略比只顾眼前的快策略更利于生存。用跨期选择领域通用的语言解读这一寓言便是：选择大而迟选项的蚂蚁比选择小而早选项的蚱蜢更可能扛过严冬而生存下来。为了探索何种跨期选择策略更有助于我们扛过疫情,本研究调查了亚非欧美大洋洲这5大洲18个国家共计26355名受测者对混合得失双结果的跨期选择偏爱,测量了人们平时和疫时跨期选择偏爱的变易程度(2类变易的程度指标),以及人们自评的扛疫成效。跨文化比较结果的主要发现是：不同通货的选择变易程度(指标1)和不同时期的选择变易程度(指标2)能联合预测中国/新加坡文化圈国民的自评扛疫成效;不同时期的选择变易程度(指标2)也可以单独预测印度/马来西亚/菲律宾/尼日利亚文化圈国民的自评扛疫成效;这2类选择偏爱变易的程度指标不能预测其他文化圈国民的自评扛疫成效(或者预测方向和假设相反)。基于易经“穷则变,变则通”的要旨和跨国比较的发现,我们认为：面临历史危机时善于变通的特长抑或成就了中华民族特有的竞争优势;在应对危机时,与中国文化距离越相近的国家或民族抑或也能...     

依恋对象回应方式对不同依恋类型幼儿支持提供预期修正的影响

依恋对象的敏感性回应是儿童安全依恋发展的重要前因。研究采用改编版依恋预期范式考察实时互动情境中依恋对象确定性和概率性回应对幼儿支持提供预期及预期修正的影响。结果发现：相对不安全型依恋幼儿,初始预期中安全型幼儿更多预期依恋对象会向依恋者提供支持;幼儿能够基于依恋对象的确定性和概率性回应一致地修正对该对象是否提供支持的预期。同时,低水平回应对幼儿预期修正的影响高于高水平回应。研究表明5岁左右幼儿能够基于实时互动中依恋对象的回应信息修正其对该依恋对象的预期,这对理解幼儿依恋表征的发展具有重要启示。     

Tightness shifts in the U.S. and China: Implications of tightening or loosening norms during the coronavirus pandemic

Emergent research identifies cultural tightness-looseness as an important factor for understanding cross-national outcome differences during the coronavirus pandemic. Because perceived tightness-looseness can be measured as an individual-level difference rather than a nation-level difference, and because tightness-looseness may shift during large-scale crises, we investigated whether such shifts occurred early in the coronavirus pandemic in both China (a relatively tight nation, n = 3642) and the U.S. (a relatively loose nation, n = 3583) across three cohorts. Tightness increased across cohorts in China and reduced across cohorts in the U.S. These changes transmitted corresponding indirect effects whereby compliance and institutional trust (scientific and government) about the pandemic were increased in China across cohorts, but decreased in the U.S. across cohorts. These patterns extend advice that national governments can increase compliance and trust via “tightening” by cautioning against norm-setters signaling the reverse (that norms about compliance are loose) given the outcomes observed in the U.S. samples.     

An individual difference model for the multidimensional analysis of preference data

A model for the analysis of paired comparison data is presented which combines features of the BTL-model with features of the Unfolding model. The model is metric, mathematically tractable, and has an exact algebraic solution. Since it is multidimensional and allows for individual differences, it is thought to be more realistic for some choice situations than either the Thurstone model or the BTL-model. No claim is made that the present model will be appropriate for all conceivable choice situations. Rather, it is argued that the fact that it is explicitly falsifiable is a point in its favor.This work was supported by a grant of the United States Public Health Service (1 R03 MH19139 01 MSM) and a David Ross (XR) grant of the Purdue Research Foundation (PRF 2132), both of which are gratefully acknowledged. We also owe thanks to Dr. Terry Cooper, whose careful scrutiny of an earlier draft of this paper allowed us to reduce the number of errors from n to n-1.     

Guidance in a New Ancient Land

The Republic of China is developing its guidance programs energetically and rapidly. The Chinese Guidance Association, a young but vigorous professional association, is devoted to research and development of China's student and industrial personnel programs. This APGA sister association has taken long strides ahead in the past eight years through organization of experimental school and college guidance programs, counselor education, development of tests, and distribution of vocational information materials. It has an ambitious and promising “five-year development plan” blocked out for the period 1966–71.     

不同智商儿童和唐氏综合症儿童的关联性负变(CNV)

比较不同智商正常儿童和唐氏综合症(Down’s Syndrome)儿童的关联性负变(Contingent Negative Variation CNV)。结果是:智力缺陷儿童的CNV幅度明显下降甚至缺失。智力较高儿童CNV较大,CNV的晚成分与智商,尤其是言语智商密切相关,智商和言语智商越高,晚成分幅度越大。似乎晚成分更能反映人的语言方面的能力。早成分则与语言、操作以及全量表智商都无明显关系。