The toy salesperson: A voice for change in sex-role stereotypes?

A field experiment was designed in which students approached sales personnel in 31 different retail settings, asking for help in selecting toys for a twin niece and nephew, 5 years of age. A majority of salesperson suggestions involved a sex-stereotypic selection of toys for both the male and the female child. Limited support was found for hypotheses that the responses of sales personnel would vary by retail setting (specialized toystore, department store, dimestore/discount store) and by sex of salesperson; responses did not vary by salesperson's age, however. Because more different toys are available for boys than for girls, female role expansion in children's play activities is a more likely outcome than sex-role convergence.This article is a revision of a paper presented at the annual meeting of the American Sociological Association, New York, August 1976.     

An alternative perspective on sex differences in organizational settings: The process of legitimation

This article takes a sociological approach to a problem that has usually been considered as a psychological phenomenon. It addresses the problem of male—female interactions in work situations utilizing the organizational concepts of division of labor and legitimacy. Traditional explanations evoking sex-role socialization are reviewed and rejected for purposes of experimentation and intervention. An alternative argument, focusing on the structural arrangements of organizational settings, is presented as an explanation for behavioral effects previously attributed to inherent sex differences. The results of a pilot study are briefly described, and directions for further experimentation and possible intervention strategies are suggested.The bibliographic search and initial conceptualization of this research was supported by a grant from the Ford Foundation under the auspices of the Center for Research on Women at Stanford University. We are grateful to Miriam Rosen for much of the bibliographic work. The pilot study was supported in part by funds from the Guggenheim Foundation and by a grant from the Spencer Foundation. We also wish to thank Richard Torres and Christie Timberlake for their invaluable assistance on this project.     

Geometric and semantic similarity in visual masking

Semantic and geometric or physical similarity were manipulated separately in a backward-masking situation. When the target was a word to be read aloud, formal similarity between the letters of target and mask facilitated target recognition, as did associative similarity. Masking a target word by its own anagram also facilitated whole word report. In contrast, formal similarity was inhibitory rather than facilitatory of report when the target was spelled letter-by-letter, rather than read whole. This was true even for the same target words whose whole report was facilitated by formal similarity. A model to account for this reversal in the broader context of the neural substrate of reading is advanced. It is proposed that letter and word processing are fundamentally different in that letters are recognized by hierarchical feature analysis while words are stored and recognized wholistically by diffuse and redundant networks. Implications of the results for the study of reading are discussed.     

Effects of attack and uncontrollable noise on aggression

After being either attacked or treated in a more neutral manner by an experimental confederate, male subjects shocked the confederate while being stimulated by loud noise. Among previously attacked subjects, possession of control over offset of the noise led to the delivery of shocks significantly shorter in duration than those given by subjects who did not have control. Mere predictability of noise offset did not have the same effect. Subjects who could control the noise did not differ from those who heard no noise with respect to the duration of shocks given. Noise had no effect on shock duration among nonattacked subjects. In a follow-up study subjects who were given bogus information that they were aroused by noise were less punitive toward an attacking confederate than subjects given no such information. The overall conclusion is that noise facilitates aggression in subjects who have been instigated to aggress to the degree that noise-produced arousal is misattributed to the instigating stimulus.     

A device to enable the automatic recording of rodent ultrasonic vocalizations

The difficulty of recording rodent ultrasonic vocalizations simultaneously with other behavior patterns has been overcome by the use of the apparatus described. The electronic circuitry automatically digitally codes specified frequencies of rodent ultrasounds on a behavioral recording device. A reliability study of its performance in recording vocalizations of copulating Mongolian gerbils, during experimental tests, is also described.     

On the time constants of tachistoscopes

The time constants of commercially available, electronic tachistoscopes are shown to be much poorer than is widely assumed. When a band near the centre of the visible spectrum is isolated, the output of a typical tachistoscope lamp takes approximately 18 ms to reach 90% of its asymptotic value; the time to decay to 10% is also typically 18 ms and we demonstrate conditions under which the decaying trace remains visually effective against a dark field for more than 40 ms after the nominal offset of the lamps.

Many reports of tachistoscopic experiments published in the last two decades must be quantitatively in error; and we provide examples of experiments where qualitative conclusions may have been drawn invalidly.     

Personality and conditioning: Factors of classical CR acquisition and extinction and their relationship to personality types

Anumber of psychophysiological, cognitive and personality measures, and classical appetitive and aversive SR acquisition and extinction rates were taken from a sample of 25 male undergraduate volunteers. Principal Components Analysis of the data revealed general acquisition and extinction factors which were indexed by the psychophysiological variables. Regression analyses showed additionally that Eysenck’s E-I dimension predicts both acquisition and extinction rates, and that imagery may be an important mediational variable in CR acquisition.     

Learning capacities during sleep: A preliminary study in a group of schizophrenic inpatients

The relationship between sleep and learning processes is analysed in a sample of schizophrenic patients, starting from more recent hypotheses about the function of REM sleep in learning and memory processes. This is done by means of two experiments: in the first AA. evaluate the possibility to elicit a simple motor conditional reflex acquired during daytime in different sleep stages. With the second experiment daytime learning performances are evaluated with and without a reinforcement administered during REM sleep. Results for the first experiment underline a qualitative difference between REM and nREM sleep in a reflexological perspective. In nREM sleep the conditional response is better maintained than in REM sleep. The second experiment confirms the possibility to improve daytime learning performances after an additional presentation of learning material in REM. The joint study of sleep abnormalities and learning and cognitive impairment in schizophrenic patients is finally suggested.