Organizational size and perceptions in a residential treatment program

Centralization of a residential mental health treatment program from three small houses to one large facility provided a naturally occurring opportunity to study the effect of organizational size on the perceptions held by clients and staff. Quantitative data were repeatedly collected on their perceptions of themselves, the organization as a whole, and subgroups within the organization during their involvement in both the small and large social contexts. Results of repeated measures analyses of variance provided considerable support for the theoretically derived hypotheses of heightened anxiety, self-impoverishment, more negative views of the psychosocial environment, and greater psychological distance in the large organizational context.     

AIDS and Perceived Change in Sexual Practice: An Analysis of a College Student Sample from California and Iowa1

The objective of this study was to examine the impact of belief about transmissibility of AIDS and concern about the disease on perceived changes in premarital sexual practices. It was posited that changes in sexual practices are most likely to occur when college students have more certainty about AIDS transmission and greater concern about AIDS. Based on this proposition, dating patterns, premarital sexual permissiveness, attitudes toward homosexuality, sexual orientation, and students' objective perception of AIDS as a problem were used as predictors of concern about AIDS and certainty of sexual transmission. Using a sample of 587 students in the state universities of California and Iowa and focusing on one type of sexual practices (i.e., condom use), it was found that concern about AIDS strongly increases the likelihood of using condoms. Contrary to our prediction, certainty about sexual transmission of AIDS was found to have a marginal effect on students' likelihood of condom use. Furthermore, it was found that monogamous dating, sexual permissiveness, and the degree of perception of AIDS as a problem significantly increase the likelihood of condom use if they are mediated by personal concern about AIDS. The implications are discussed with respect to the usefulness of a theoretical approach and its findings for education on AIDS prevention among college students.     

Worker traits and worker functions in DOT

Some users of the worker traits ratings and worker function hierarchies in DOT do not seem to be fully aware that the two systems are in large part redundant: the worker traits can be efficiently summarized by the ratings of worker functions (level of complexity of working with data, people and things). This paper, a by-product of an extension of DOT to the Australian Census Classification of Occupations, attempts to validate the worker function hierarchies in terms of the worker traits required by different jobs in DOT. It shows empirically that the variation in worker traits across the 21,741 occupations listed in DOT is closely reflected in the 197 worker function profiles, which have the better research potential.     

Parents and peer group as mediators of the effect of community structure on adolescent problem behavior

Used a sample of 207 single-parent families residing in 104 small, Midwestern communities to test hypotheses regarding the link between community context and adolescent conduct problems and psychological distress. For boys, community disadvantage had a direct affect on psychological distress, while it indirectly boosted the probability of conduct problems by disrupting parenting and increasing affiliation with deviant peers. Community disadvantage was unrelated to the deviant behavior or emotional well-being of girls. Proportion of single-parent households in the community had a direct effect on girls' conduct problems. It also contributed indirectly to girls' conduct problems by increasing the probability of involvement with deviant peers. Possible explanations for these gender differences are provided. An earlier version of this paper was presented at the annual meeting of the American Society of Criminology, Miami, November 1994. Work on this project was supported by the National Institute of Mental Health (MH48165) and the National Institute of Child Health and Human Development (HD27724). Journal Paper No. 16629 of the Iowa Agriculture and Home Economic Experiment Station, Ames, Iowa. Project No. 3320.     

How marketers can use celebrities to sell more effectively

The first part of this paper summarises the key points about the use of celebrities in advertising, sets this particular creative technique in context and demonstrates how significant its return on investment can be. In the second part the paper goes on to report a more detailed analysis of the ‘celebrity’ case histories among the winners in the IPA Effectiveness Awards, and how practitioners have applied celebrity use to brands to make exceptional impacts on profitability.     

A randomized trial comparing the efficacy of cognitive-behavioral therapy for bulimia nervosa delivered via telemedicine versus face-to-face

OBJECTIVE: A major problem in the delivery of mental health services is the lack of availability of empirically supported treatment, particularly in rural areas. To date no studies have evaluated the administration of an empirically supported manual-based psychotherapy for a psychiatric condition via telemedicine. The aim of this study was to compare the relative efficacy and acceptability of a manual-based cognitive-behavioral therapy (CBT) for bulimia nervosa (BN) delivered in person to a comparable therapy delivered via telemedicine. METHOD: One hundred twenty-eight adults meeting DSM-IV criteria for BN or eating disorder-not otherwise specified with binge eating or purging at least once per week were recruited through referrals from clinicians and media advertisements in the targeted geographical areas. Participants were randomly assigned to receive 20 sessions of manual-based, CBT for BN over 16 weeks delivered either face-to-face (FTF-CBT) or via telemedicine (TV-CBT) by trained therapists. The primary outcome measures were binge eating and purging frequency as assessed by interview at the end of treatment, and again at 3- and 12-month follow-ups. Secondary outcome measures included other bulimic symptoms and changes in mood. RESULTS: Retention in treatment was comparable for TV-CBT and FTF-CBT. Abstinence rates at end-of-treatment were generally slightly higher for FTF-CBT compared with TV-CBT, but differences were not statistically significant. FTF-CBT patients also experienced significantly greater reductions in eating disordered cognitions and interview-assessed depression. However, the differences overall were few in number and of marginal clinical significance. CONCLUSIONS: CBT for BN delivered via telemedicine was both acceptable to participants and roughly equivalent in outcome to therapy delivered in person.     

Good-bye, Mr. Chips: Male Teacher Shortages and Boys’ Reading Achievement

One hundred seventy-five third- and fourth-grade boys who were identified as struggling readers participated in a 10-week intervention to determine the effect of the reading teachers’ sex on boys’ reading performance, self-perceptions as readers, and view of reading as a masculine, feminine, or gender-neutral activity. Findings indicated no main effects on reading performance, yet main effects of teacher’s sex on two sub-scales of reader self-perception emerged. Evidence of interactions showed that boys responded differentially to the intervention—they responded better to female teachers. Further analysis revealed that the boys’ responses varied as much as a response to individual male teachers as to the teacher’s sex.