The Persuasive Effects of Emotive Visual Imagery: Superficial Manipulation or the Product of Passionate Reason?

This study reevaluates the persuasive impact of emotional visual appeals within politics and examines two different explanations for their effects. One possibility is that the effects of emotive visual images are essentially superficial in nature, consistent with the view that feelings aroused by an affective image are transferred somewhat mechanically to a political candidate or cause with which it is paired. This transfer-of-affect explanation suggests that emotional appeals may work best among the least informed voters or those paying the least attention to a persuasive political message. The second possibility is that emotional appeals work via passionate reason, in which affective responses to an emotive image are integrated with, and potentially bias, reasoned thought about the accompanying message. This integrated approach leads to the counterintuitive prediction that individuals who are most highly involved in an issue (and who know the most about it) are most influenced by emotional imagery. This prediction arises from growing evidence that people highly involved in value-laden social issues generate the strongest emotional responses to issue-related persuasive appeals. These two models were tested in a study in which undergraduate students were presented with a picture of a cute or an ugly animal and a flyer from an organization advocating a pro- or anti-environment stance with respect to preserving the animal's habitat. The responses showed that emotive imagery was most persuasive among the most involved environment supporters, providing clear evidence of passionate reasoning.     

Americans respond politically to 9/11: understanding the impact of the terrorist attacks and their aftermath

The 9/11 terrorist attacks have had profound effect on U.S. domestic and foreign security policy, leading to several expensive wars and the erosion of civil liberties (under the USA PATRIOT Act). We review evidence on political reactions to the 9/11 attacks and conclude that subjective reactions to terrorism played an important role in shaping support for national security policy in the wake of 9/11. Support for a strong national security policy was most pronounced among Americans who perceived the nation as at threat from terrorism and felt angry at terrorists. In contrast, Americans who were personally affected by the attacks were more likely to feel anxious about terrorism, and this anxiety translated into less support for overseas military action. In addition, Americans who felt insecure after the 9/11 attacks and perceived a high future threat of terrorism were more likely than others to support strong foreign and domestic national security policies. Overall, research on American political reactions to 9/11 suggests that support for a strong government response to terrorism is most likely when members of a population perceive a high risk of future terrorism and feel angry at terrorists.     

Jung and Lévy-Bruhl

For his knowledge of 'primitive' peoples, C. G. Jung relied on the work of Lucien Lévy-Bruhl (1857-1939), a French philosopher who in mid-career became an armchair anthropologist. In a series of books from 1910 on, Lévy-Bruhl asserted that 'primitive' peoples had been misunderstood by modern Westerners. Rather than thinking like moderns, just less rigorously, 'primitives' harbour a mentality of their own. 'Primitive' thinking is both 'mystical' and 'prelogical'. By 'mystical', Lévy-Bruhl meant that 'primitive' peoples experience the world as identical with themselves. Their relationship to the world, including to fellow human beings, is that of participation mystique. By 'prelogical', Lévy-Bruhl meant that 'primitive' thinking is indifferent to contradictions. 'Primitive' peoples deem all things identical with one another yet somehow still distinct. A human is at once a tree and still a human being. Jung accepted unquestioningly Lévy-Bruhl's depiction of the 'primitive' mind, even when Jung, unlike Lévy-Bruhl, journeyed to the field to see 'primitive' peoples firsthand. But Jung altered Lévy-Bruhl's conception of 'primitive' mentality in three key ways. First, he psychologized it. Whereas for Lévy-Bruhl 'primitive' thinking is to be explained sociologically, for Jung it is to be explained psychologically: 'primitive' peoples think as they do because they live in a state of unconsciousness. Second, Jung universalized 'primitive' mentality. Whereas for Lévy-Bruhl 'primitive' thinking is ever more being replaced by modern thinking, for Jung 'primitive' thinking is the initial psychological state of all human beings. Third, Jung appreciated 'primitive' thinking. Whereas for Lévy-Bruhl 'primitive' thinking is false, for Jung it is true--once it is recognized as an expression not of how the world but of how the unconscious works. I consider, along with the criticisms of Lévy-Bruhl's conception of 'primitive' thinking by his fellow anthropologists and philosophers, whether Jung in fact grasped all that Lévy-Bruhl meant by 'primitive' thinking.     

The interaction of word frequency and concreteness in immediate serial recall

Word frequency and word concreteness are language attributes that have been shown to independently influence the recall of items in verbal short-term memory (STM). It has been argued that such effects are evidence for the action of long-term memory knowledge on STM traces. However, research to date has not investigated whether these variables interact in serial recall. In two experiments, we examined the behavior of these variables under factorial manipulation and demonstrated that the effect of word frequency is dependent on the level of concreteness of items. Serial recall performance is examined with reference to two explanatory approaches: Walker and Hulme’s (1999) dual-redintegration account and language-based models of STM. The data indicate that language-based models are more compatible with the observed effects and challenge the view that frequency and concreteness effects in STM are the products of distinct mechanisms.     

On the relationship between Karen Horney's tripartite neurotic type theory and personality disorder features

[Horney, 1945] and [Horney, 1950] interpersonal theory [Horney, K. (1945). Our inner conflicts. New York, NY: W. W. Norton & Co., Inc.; Horney, K. (1950). Neurosis and human growth. New York, NY: W. W. Norton & Co., Inc.] postulated that individuals could move toward, move against, and move away from others as manifestations of their character development. In the present studies, it was hypothesized that Horney's tripartite theory might be useful in the elucidation of Diagnostic and Statistical Manual of Mental Disorders personality disorder features. In the first study, college students (n=198) completed the Coolidge Axis II Inventory [CATI; Coolidge, F. L. (1999), Coolidge Assessment Battery Manual. Port Huron, MI: Sigma Assessment Systems and Coolidge, F. L., & Merwin, M. M. (1992). Reliability and viability of the Coolidge Axis II Inventory: a new inventory for the assessment of personality disorders. Journal of Personality Assessment, 59, 223–238] and Cohen's 1967 35-item test [Cohen, J. B. (1967). An interpersonal orientation to the study of consumer behaviour. Journal of Marketing Research, 4, 270–278] of Horney's three types: Compliant, Aggressive, and Detached. In the second study, another group of college students (n=881) completed the CATI and Coolidge's 57-item test of Horney's three types. Results showed that both scales were reliable, generally similar, and numerous predicted correlational relationships were found. The usefulness of Horney's constructs in the understanding of personality disorders was discussed.