Note on use of extreme criterion groups in item discrimination analysis

The purpose of this note is to reconsider the Kelley-Cureton definition of optimal extreme groups for estimating item-criterion correlations. Optimal tail per cents are derived, using the criterion of minimum sampling variance of the tetrachoric correlation coefficient, and the findings are related to earlier work of Mosteller. It is shown that upper and lower 27 per cent groups yield the most precise estimate of the tetrachoric coefficient only when the population correlation is close to zero. When the population value is .4, extreme 20 per cent groups provide estimates with the smallest sampling error variance. It is further shown, however, that 27 per cent extremes yield highly efficient estimates. Thus no change is recommended in traditional item analysis procedures.     

An appraisal of the validity of the factor loadings employed in the construction of the primary social attitude scales

In this article the authors examine the effect of including alternate test forms in a factor matrix upon the validity of the resultant factor loadings, finding that in this particular instance the effect is negligible. Comparisons of the factor loadings derived from matrices in which only one of the alternate test forms is included with those in which both forms are included reveal practically no difference in the magnitude of either the original or rotated factor loadings, or in that of the computed communalities.     

Comparing Attention to Socially-Relevant Stimuli in Autism Spectrum Disorder and Developmental Coordination Disorder

Difficulties with social interaction have been reported in both children with an autism spectrum disorder (ASD) and children with developmental coordination disorder (DCD), although these disorders have very different diagnostic characteristics. To date, assessment of social skills in a DCD population has been limited to paper-based assessment or parent report. The present study employed eye tracking methodology to examine how children attend to socially-relevant stimuli, comparing 28 children with DCD, 28 children with ASD and 26 typically-developing (TD) age-matched controls (aged 7–10). Eye movements were recorded while children viewed 30 images, half of which were classed as ‘Individual’ (one person in the scene, direct gaze) and the other half were ‘Social’ (more naturalistic scenes showing an interaction). Children with ASD spent significantly less time looking at the face/eye regions in the images than TD children, but children with DCD performed between the ASD and TD groups in this respect. Children with DCD demonstrated a reduced tendency to follow gaze, in comparison to the ASD group. Our findings confirm that social atypicalities are present in both ASD and to a lesser extent DCD, but follow a different pattern. Future research would benefit from considering the developmental nature of the observed findings and their implications for support.     

Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements

Highly creative advertisements are the end-products of creativity in advertising, and their creation is generally thought to be driven by strategic planning. Thus, 534 Clio-awarded advertisements from the years 2011–2014 were content-analyzed to determine whether implications of two popular planning frameworks, functional matching and the Foote, Cone, and Belding Planning Model, were present in the industry’s best creative work. Since 1960, the Clio Award Program has annually recognized the world’s most creative advertisements. Clio-awarded advertisements are selected by panels of advertising experts specifically constituted to offset gender and country of origin bias. The study found that implications of the two planning frameworks were not present in the industry’s most creative work: types of value-expressive appeals were more frequent than types of utilitarian appeals in Clio-awarded advertisements, regardless of the nature of the advertised products or the category of media used to deliver product messaging. These findings support previous research, which found that highly creative advertising rarely is based on strategic considerations. However, they were inconsistent with other research regarding the presence of the two planning frameworks in general TV advertising.     

Examination of long-term visual memorization capacity in the Clark’s nutcracker (Nucifraga columbiana)

Psychonomic Bulletin & Review - Clark’s nutcrackers exhibit remarkable cache recovery behavior, remembering thousands of seed locations over the winter. No direct laboratory test of their...     

South Asian American millennial marriages: Sikhs,Hindus, and Muslims

ABSTRACT

South Asian American millennial Sikhs, like millennial Hindus and Muslims, demonstrate a widening range of partner choices, marriage rituals, and celebratory practices. For young Sikh Americans, the roles of the bride and groom in planning their weddings are increasingly important, as are the cultural or secular aspects of the weddings. Furthermore, rather than considering community, the young people are emphasizing individual choice. These conclusions point to adaptation and cultural translations at the level of the couples, families, religious or regional diasporic communities, and diasporic communities more broadly defined (as Indian, Pakistani, South Asian), translations that reflect the changing context in America and the American cohorts of which these young people are members.