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This research examines, across 2 studies, the interplay between the valence and arousal components of affective states and the affective tone of a target ad. In the first study, music was used to induce a pleasant or unpleasant mood, while controlling for arousal. Participants were subsequently exposed to an ad that either had a positive‐affective tone or was ambiguous in its affective tone. As predicted, the valence of the affective state colored the evaluation of the ad in a mood‐congruent direction, but this coloring effect occurred only when the ad had an ambiguous‐affective tone. In the second study, the target ad had a clear positive or negative affective tone, and the valence and arousal dimensions of the mood state were manipulated independently. As predicted, the arousal dimension, but not the valence dimension, influenced ad evaluation. Ad evaluations were more polarized in the direction of the ad's affective tone under high arousal than under low arousal. This effect was more pronounced for self‐referent evaluations (e.g., “I like the ad”) than for object‐referent evaluations (e.g., “The ad is good”), favoring an attributional explanation—the excitation transfer hypothesis—over an attention‐narrowing explanation—the dynamic complexity hypothesis. Taken together, the results of the 2 studies stress the important contingency of the affective tone of the ad, when examining the effects of the valence and arousal dimensions of a person's affective state on ad evaluation. The results also provide additional insights into how and when affect serves as information in judgment processes.  相似文献   
186.
  总被引:1,自引:0,他引:1  
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187.
    
In the ordinary way of representing relations, the order of the relata plays a structural role, but in the states themselves such an order often does not seem to be intrinsically present. An alternative way to represent relations makes use of positions for the arguments. This is no problem for the love relation, but for relations like the adjacency relation and cyclic relations, different assignments of objects to the positions can give exactly the same states. This is a puzzling situation. The question is what is the internal structure of relations? Is the use of positions still justified, and if so, what is their ontological status? In this paper mathematical models for relations are developed that provide more insight into the structure of relations “out there” in the real world.  相似文献   
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Rough‐and‐tumble play (RTP) is a common form of play between fathers and children. It has been suggested that RTP can contribute to the development of selfregulation. This study addressed the hypothesis that the frequency of father–child RTP is related to the frequency of physically aggressive behavior in early childhood. This relationship was expected to be moderated by the dominance relationship between father and son during play. Eighty‐five children between the ages of 2 and 6 years were videotaped during a free‐play session with their fathers in their homes and questionnaire data was collected about father–child RTP frequency during the past year. The play dyads were rated for the degree to which the father dominated play interactions. A significant statistical interaction revealed that RTP frequency was associated with higher levels of physical aggression in children whose fathers were less dominant. These results indicate that RTP is indeed related to physical aggression, though this relationship is moderated by the degree to which the father is a dominant playmate. Aggr. Behav. 35:285–295, 2009. © 2009 Wiley‐Liss, Inc.  相似文献   
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This paper presents the results of an analysis of the lexical term ‘querer’ (want) qua genuine reference to desire. The instances of ‘querer’ to be analyzed were taken from the naturally occurring speech of monolingual speakers of Spanish. Specifically, a database of 24,558 child utterances taken from the CHILDES system was analyzed. This corpus yielded 444 utterances with the desire term ‘querer’. The utterances belong to several children whose ages range from 21 to 46 months. The results of this study support the hypothesis that children consistently refer to desire at around 2 years of age and that children undergo a marked increase in their reference to this concept at 36 months of age, although it is not yet clear whether they start referring to their own desires before those of someone else.  相似文献   
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The point of self-assessment is to have a clearer sense of purpose and a renewed commitment to live an effective and satisfying life.  相似文献   
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