Evaluation context's role in driving positive word‐of‐mouth intentions

Relevant literature recognizes that transaction‐specific and cumulative evaluations are different, but few empirical studies test how these differences might affect the link between product evaluations and word of mouth (WOM). This study addresses this issue by assessing the simultaneous effects of perceived quality and satisfaction on the resulting positive WOM intentions for both types of evaluations. Results reveal that different factors drive positive WOM intentions depending on the context of the study. When the consumers' evaluations are related to a specific transaction, perceived quality is the dominating predictor of positive WOM intentions. When the evaluations are cumulative, satisfaction is the dominating predictor of positive WOM intentions. Copyright © 2012 John Wiley & Sons, Ltd.     

Exploring client contribution in a cognitive intervention for test anxiety

Aim: To study client contributions in cognitive therapy. Specifically, to study ways of making an intervention against test anxiety work, based on interviews with 32 test‐anxious university students. Method: Interviews after their first examination following the intervention were analysed using a thematic analysis. Results: Although most participants reacted positively to the intervention, concerns emerged that adopting positive self‐statements might be deceptive. Concerns about the untruthfulness of positive self‐statements led clients to generate several possible resolutions, namely, to examine flaws in negative self‐statements, to realise that there is more than one realistic way to construe things, to consider the evidence in the form of reduced anxiety, to consider manageable steps, and to seek interpersonal validation of positive self‐statements. Conclusions: The results offer concrete resolutions developed by clients that might be useful for other clients who have reservations about positive self‐statements.     

The Behavioral Immune System Shapes Partisan Preferences in Modern Democracies: Disgust Sensitivity Predicts Voting for Socially Conservative Parties

While there is growing interest in the relationship between pathogen-avoidance motivations and partisanship, the extant findings remain contradictory and suffer from a number of methodological limitations related to measurement and internal and external validity. We address these limitations and marshal the most complete test to date of the relationship between the behavioral immune system and partisanship, as indexed by which party people identify with and vote for. Using a unique research design, including multiple well-powered, nationally representative samples from the United States and Denmark collected in election and nonelection contexts, our study is the first to establish in cross-national data a consistent, substantial, and replicable connection between deep-seated pathogen-avoidance motivations and socially conservative party preferences across multiple validated measures of individual differences in disgust sensitivity and using large representative samples. We explore the relative contribution of the pathogen-avoidance model and sexual strategies for accounting for this relationship.