The role of situational involvement in consumers' attitude polarization

This investigation examines the effect of consumers' situational involvement on attitude polarization. The level of involvement of subjects with well-developed restaurant schemas was manipulated, and evaluations of a group of restaurants were obtained on three different occasions under conditions favorable to attitude polarization. Contrary to expectations, the evaluations exhibited no tendency toward greater extremity, even when situational involvement was high. Although inconsistent with some previous findings about attitude polarization, the results are explained in terms of schema complexity and structure. Managerial implications are discussed.     

Patterns of movement in the first 6 months of life: new directions

The field of infant perceptual development has relied heavily on the preferential-looking and habituation paradigms. Despite the obvious advantages of employing standardized methodologies, there is a need to study how perceptual variables give rise to and guide action beginning in the neonatal period. It is argued here that, in the first 5 months of life, it is important to distinguish reflexive patterns of movement from voluntary and cortically controlled patterns. Some criteria are defined. This paper describes three experiments which utilized movement counters to record developmental changes in the frequency and synchrony of limb movements in infants under 5 months. The results show that there is a general increase in frequency of limb movements from 1 to 5 months, but with a plateau or even a decrease in activity from the middle of the third month to the end of the fourth month. It was also demonstrated that synchrony scores (co-activation) for pairs of limbs showed significant increases from 1 month to 5 months. Finally, in all three experiments the presentation of an attractive toy resulted in suppression of activity. The results of the three experiments are interpreted to measure a gradual increase in cortically controlled movement patterns.     

COGNITIVE EFFECTS OF LOGO AMONG BLACK AND WHITE ZIMBABWEAN GIRLS AND BOYS

The cognitive effects of LOGO were examined among 11–12-year-old black and white Zimbabwean girls and boys. Fifty-two experimental group children were exposed to a BBC LOGO programme with a screen turtle. Forty-one control group children received no exposure to computers at school. Pre-tests on four WISC-R subscales were held in January, 1987 and post-tests on the same four WISC-R subscales were held in November/December, 1987. The data were analyzed with multivariate analysis of covariance, using pre-test scores as the covariate. The results suggested that children in the experimental group did better on the WISC-R Arithmetic scale and that black girls exposed to LOGO showed particular gains in spatial reasoning, as measured by the WISC-R Block Design scale. It is concluded that LOGO appears to facilitate cognitive growth. Methodological limitations of the present study are discussed and suggestions for future research are presented.     

Computer Communication and Organizational Commitment: Tracing the Relationship in a City Government

Various theories and management policies suggest that there should be a positive relationship between communication and commitment to the organization. However, support for that relationship remains equivocal. We report the results of a questionnaire on communication and commitment filled out by 376 employees of a mid-sized city government. They were asked about the mode and frequency of their communications within the organization and about their commitment to the city government. Consistent with our hypotheses about the nature of computer-mediated communication, use of computer mail and bulletin boards predicted organizational commitment, but use of the telephone and paper modes of communication did not. In addition, those most likely to benefit from the immediacy and memory of computer communication—shift workers—evidenced a stronger relationship between computer mail use and commitment than did regular employees. Two mechanisms for mediating the relationship between communication and commitment were evaluated. Evidence supports active participation in communication as a mediating mechanism in the relationship between communication and commitment. The informational value of communication does not appear to be important in this regard.     

Prejudice Toward Contemporary Outgroups as a Generalized Attitude

The interrelatedness of attitudes toward homosexuals, Blacks, women, and old people was studied, as well as attitude differences on demographic variables. Three hundred and nine White undergraduates responded to the Homosexual Attitude Scale, The Attitudes Toward Women Scale, Multifactor Racial Attitude Inventory, and two attitudes toward old people scales. Nine of the ten possible intercorrelations were significant beyond the .01 levels. Prejudice toward quite distinct outgroups appears to be a generalized attitude. Attitude differences were found on the demographic variables of sex, political party, and religion. Women expressed more tolerant attitudes than men toward all four outgroups studied. Republicans were more prejudiced toward homosexuals and women than were Democrats or Independents. Participants who identified themselves as Christians were less supportive of equality between the sexes than were Catholics, Protestants, or those with no religion Christians were also more prejudiced toward homosexuals than were Catholics or those with no religion.     

Do children use similar processes to read and spell words?

The use of spelling-sound information in both reading and spelling was evaluated by having children read and spell nonwords and five types of words that differed in terms of their regularity for reading and spelling. The subjects were grade 3 children who had been psychometrically defined as good readers and good spellers (“good”), good readers and poor spellers (“mixed”), or poor readers and poor spellers (“poor”). Results indicated that all children attempted to use spelling-sound correspondences in both reading and spelling, although children in both the mixed and the poor groups had weaker knowledge of these correspondences and were less systematic in their use of them. Furthermore, even though the children in the mixed group had been matched with children in the good group on reading comprehension, the number and type of errors made by the mixed subjects on both the reading and spelling tasks were more similar to those of the poor subjects than to those of the good subjects.     

A cross-sequential analysis of developmental differences in speed of visual information processing

Development of processing speed was examined in three backward masking studies. The first verified the central nature of backward masking for children aged 8 and 11 years and for adults. The second suggested that task requirements were equivalent for children similar to those in Study 1, and that age differences in performance were not attributable to nonprocessing variables. The main cross-sequential study estimated speed of processing in 80 children (approximately 6 years to 13 years) and young adults using an inspection time task. Target exposure duration was varied to establish the time required to achieve a high level of discriminative accuracy. Estimates of processing speed increased until about 11-13 years of age; beyond this, the trend was less obvious, and it is possible that inspection time asymptotes at around the onset of adolescence. Performance improvement after 1 year could not be explained as resulting from practice since improvement among controls over a period of 2 weeks was significantly less. Correlations between estimates of inspection time made up to 2 years apart found the measure to be reliable.     

Fathers' expectations and aspirations for their children

Do contemporary fathers have the same kinds of goals, beliefs, aspirations, and expectations about their children that fathers had 30 years ago? To answer this question, we interviewed 102 White fathers of 133 daughters and 126 sons about the topics probed by Aberle and Naegele (1952). We also asked about how the fathers expressed approval and disapproval of their children's behaviors, about their techniques for encouraging their children to develop the traits the fathers considered desirable, and about the sources of sex education for children. In general, our contemporary fathers mimicked some of the expectations of the earlier group and differed in others. Like the earlier group, some expectations were gender stereotypic. These expectations presumably function to restrict or limit the socialization of their children. More striking were the differences in the two sets of responses. In contrast to the statements from Aberle and Naegele's fathers, our fathers expressed many similar expectations for their daughters and sons. The educational and occupational levels of the fathers and the family composition qualified only a few of the above results.