Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets.     

When the happy victimizer says sorry: Children's understanding of apology and emotion

Previous research suggests that children gradually understand the mitigating effects of apology on damage to a transgressor's reputation. However, little is known about young children's insights into the central emotional implications of apology. In two studies, children ages 4–9 heard stories about moral transgressions in which the wrongdoers either did or did not apologize. In Study 1, children in the no‐apology condition showed the classic pattern of ‘happy victimizer’ attributions by expecting the wrongdoer to feel good about gains won via transgression. By contrast, in the apology condition, children attributed negative feelings to the transgressor and improved feelings to the victim. In Study 2, these effects were found even when the explicit emotion marker ‘sorry’ was removed from the apology exchange. Thus, young children understand some important emotional functions of apology.     

Terror Management and Personality: Variations in the Psychological Defense Against the Awareness of Mortality

Drawing on terror management theory (TMT), we discuss the psychological motivations that shape personality at two levels: the characteristically human personality common to us all and the individual differences that distinguish some people from others. TMT posits that the motivation to protect the self against deep-rooted fears about mortality drives people to maintain meaningful, reliable conceptions of reality and positive evaluations of themselves, two broad tendencies that form the foundation of every person’s personality. We review studies showing that mortality reminders increase efforts to bolster cultural sources of meaning and self-esteem in similar ways across individuals and cultures. TMT also posits that individual differences in personality partly reflect the different sources of meaning and self-esteem that people invest in to assuage mortality fears. We review evidence that individual differences predict the degree and direction of people’s defensive responses to mortality reminders. Directions for future research are discussed.