Internet experts' planning of explanations for laypersons: a Web experimental approach in the Internet domain

How flexible are Internet experts in taking the perspective of laypersons? A Web experimental approach is presented that examines the Internet experts' perspective taking in planning explanations for laypersons. The Internet was the topic to be communicated and it also provided the means to implement the experimental method. Participants rated how extensively they would treat some specific concepts when explaining a topic such as the WWW. Independent variables were the addressee's intention, their level of domain knowledge, and the importance of the concepts to be evaluated. The results show that the experts preferred planning strategies that integrated all three types of information. Though their planning decisions were mainly guided by conceptual constraints, the Internet experts also took into account information about the addressee's intention and prior knowledge.     

Activation of the cannabinoid receptor type 1 decreases glutamatergic and GABAergic synaptic transmission in the lateral amygdala of the mouse

The endogenous cannabinoid system has been shown recently to play a crucial role in the extinction of aversive memories. As the amygdala is presumably involved in this process, we investigated the effects of the cannabinoid receptor agonist WIN 55,212-2 (WIN-2) on synaptic transmission in the lateral amygdala (LA) of wild-type and cannabinoid receptor type 1 (CB1)-deficient mice. Extracellular field potential recordings and patch-clamp experiments were performed in an in vitro slice preparation. We found that WIN-2 reduces basal synaptic transmission and pharmacologically isolated AMPA receptor- and GABA_A receptor-mediated postsynaptic currents in wild-type, but not in CB1-deficient mice. These results indicate that, in the LA, cannabinoids modulate both excitatory and inhibitory synaptic transmission via CB1. WIN-2-induced changes of paired-pulse ratio and of spontaneous and miniature postsynaptic currents suggest a presynaptic site of action. Inhibition of G_i/o proteins and blockade of voltage-dependent and G protein-gated inwardly rectifying K⁺ channels inhibited WIN-2 action on basal synaptic transmission. In contrast, modulation of the adenylyl cyclase-protein kinase A pathway, and blockade of presynaptic N- and P/Q- or of postsynaptic L- and R/T-type voltage-gated Ca²⁺ channels did not affect WIN-2 effects. Our results indicate that the mechanisms underlying cannabinoid action in the LA partly resemble those observed in the nucleus accumbens and differ from those described for the hippocampus.     

Early modulation of visual perception by emotional arousal: Evidence from steady-state visual evoked brain potentials

Allocation of processing resources to emotional picture stimuli was examined using steady-state visual evoked brain potentials (ssVEPs). Participants viewed a set of 60 colored affective pictures from the International Affective Picture System, presented in a flickering mode at 10 Hz in order to elicit ssVEPs. Phase and amplitude of the 10-Hz ssVEP were examined for six picture categories: threat and mutilation (unpleasant), families and erotica (pleasant), and household objects and persons (neutral). Self-reported affective arousal and hedonic valence of the picture stimuli were assessed by means of subjective ratings. Viewing affectively arousing (unpleasant and pleasant) pictures was associated with enhanced ssVEP amplitude at parieto-occipital recording sites, as compared with neutral stimuli. Phase information suggested increased coactivation of right occipitotemporal and frontotemporal sources during processing of affectively arousing stimuli. These findings are consistent with reentrant modulation of early visual processing by distributed networks including subcortical and neocortical structures according to a stimulus's motivational relevance.     

Implicit Measures of Attitudes and Political Voting Behavior

Implicit measures have contributed to the prediction of behavior in numerous domains including the political realm. Some theoretical arguments suggest that implicit measures are unlikely to substantially improve the prediction of political voting behavior. Other arguments are more optimistic, especially regarding the prediction of undecided voters' behavior. Here, we review the evidence regarding the extent to which implicit measures improve the prediction of political voting behavior beyond explicit self‐report measures. Results reveal that implicit measures are often statistically significant predictors. However, the inclusion of an implicit measure leads to modest or even no improvement of the overall accuracy of the original prediction. We conclude that implicit measures are likely to be practically relevant for predicting voting behavior only if researchers can identify new approaches. Related findings in political psychology may pave the way as they demonstrate that implicit measures can contribute unique knowledge not accounted for in other ways.     

Is Consumer Culture Theory research or realpolitik? A sociology of knowledge analysis of a scientific culture

When Consumer Culture Theory (CCT) was introduced by Arnould and Thompson ( 2005 ) it was part of a strategy to create legitimacy for interpretive research. It was argued that interpretive researchers needed to be more pragmatic in their attitude. This was a fundamental change in the scientific culture in this stream of research. This paper analyses these changes and studies how CCT represents a new and pragmatic attitude. It is shown how the changes intended by CCT can imply a shift from a focus on new groundbreaking research to an awareness of the consequences of realpolitik. This strategic move can be seen as an example of how scientific cultures try to move from a marginal position to the mainstream. The consequences of this attempt to manage science are analysed, and solutions to problems created by these changes are developed. Copyright © 2016 John Wiley & Sons, Ltd.     

The influence of high and low cue–action association on prospective memory performance

Recent discoveries in the field of prospective memory (PM) show higher accuracy for remembering intentions in which prospective cue and action are strongly associated. In two experiments presented in this paper, participants encoded both high and low association cue–action pairs and were later tested on both prospective and retrospective PM components. Results of both studies show higher PM accuracy for the low association pairs, compared to high association ones, but only for the prospective component (across both Experiments) and only when a high association cue was presented first (Experiment 2). This finding was accompanied by longer study times for the low association pairs and study times were functionally related to later performance (across both Experiments). In the retrospective component, higher accuracy was observed for pairs with high level of association (but only in the first Experiment). Data are discussed in the context of metacognitive processes possibly related to the encoding of an intention as well as cue monitoring in case of PM tasks with high memory load and varying task difficulty.     

How chimpanzees (<Emphasis Type="Italic">Pan troglodytes</Emphasis>) perform in a modified emotional Stroop task

The emotional Stroop task is an experimental paradigm developed to study the relationship between emotion and cognition. Human participants required to identify the color of words typically respond more slowly to negative than to neutral words (emotional Stroop effect). Here we investigated whether chimpanzees (Pan troglodytes) would show a comparable effect. Using a touch screen, eight chimpanzees were trained to choose between two simultaneously presented stimuli based on color (two identical images with differently colored frames). In Experiment 1, the images within the color frames were shapes that were either of the same color as the surrounding frame or of the alternative color. Subjects made fewer errors and responded faster when shapes were of the same color as the frame surrounding them than when they were not, evidencing that embedded images affected target selection. Experiment 2, a modified version of the emotional Stroop task, presented subjects with four different categories of novel images: three categories of pictures of humans (veterinarian, caretaker, and stranger), and control stimuli showing a white square. Because visits by the veterinarian that include anaesthetization can be stressful for subjects, we expected impaired performance in trials presenting images of the veterinarian. For the first session, we found correct responses to be indeed slower in trials of this category. This effect was more pronounced for subjects whose last anaesthetization experience was more recent, indicating that emotional valence caused the slowdown. We propose our modified emotional Stroop task as a simple method to explore which emotional stimuli affect cognitive performance in nonhuman primates.     

Event-Related Brain Potentials during Identification of Tachistoscopically Presented Pictures

In the present study in 20 healthy subjects, event-related potentials (ERPs) were used to investigate the identification of picture stimuli. Each of 36 landscape pictures and 36 scrambled pictures was presented by a tachistoscope repeatedly until the subject made an identification response. Presentation of one picture was finished after 12 exposures. On the average, landscapes were identified after 5.8 ± 0.4 exposures; identification responses to scrambles were always wrong and occurred after 11.8 ± 0.1 exposures. Latencies and amplitude measures were assessed for P2, P3, N400, and the slow wave (SW). Changes in P2 across stimulus presentations did not differ between landscapes and scrambles excluding this component from being indicative for the processing of stimulus meaning. Amplitude of P3 generally declined across presentations, but increased prior to identification for landscape pictures. N400 rapidly declined across presentations of landscapes, but less rapidly for scrambles. The SW increased across stimulus presentations. This increase was more pronounced for landscape than scrambled pictures. The pattern of ERP changes can be interpreted in a framework of a stepwise inhibition of spreading activation within semantic memory with progressing picture identification.     

Stronger reactivity to social gaze in virtual reality compared to a classical laboratory environment

People show a robust tendency to gaze at other human beings when viewing images or videos, but were also found to relatively avoid gaze at others in several real-world situations. This discrepancy, along with theoretical considerations, spawned doubts about the appropriateness of classical laboratory-based experimental paradigms in social attention research. Several researchers instead suggested the use of immersive virtual scenarios in eliciting and measuring naturalistic attentional patterns, but the field, struggling with methodological challenges, still needs to establish the advantages of this approach. Here, we show using eye-tracking in a complex social scenario displayed in virtual reality that participants show enhanced attention towards the face of an avatar at near distance and demonstrate an increased reactivity towards her social gaze as compared to participants who viewed the same scene on a computer monitor. The present study suggests that reactive virtual agents observed in immersive virtual reality can elicit natural modes of information processing and can help to conduct ecologically more valid experiments while maintaining high experimental control.