Face-saving and entrapment

Entrapping conflicts are those in which individuals: (1) have made substantial, unrealized investments in pursuit of some goal, and (2) feel compelled to justify these expenditures with continued investments, even if the likelihood of goal attainment is low. It was hypothesized that entrapment (i.e., amount invested) would be influenced by the relative importance individuals attach to the costs and rewards associated with continued investments. Two experiments tested the notion that entrapment would be more pronounced when costs were rendered less important (and/or rewards were made more important). In Experiment 1, half of the subjects were instructed beforehand of the virtues of investing conservatively (Cautious condition), whereas half were informed of the advantages of investing a considerable amount (Risky condition). Investments were more than twice as great in the Risky condition. Moreover, consistent with a face-saving analysis, (1) the instructions had a greater effect on subjects with high rather than low social anxiety, and (2) individuals with high social anxiety who participated in front of a large audience were more influenced by the instructions than were individuals with low social anxiety who participated in front of a small audience. In the second experiment, the importance of costs and rewards were varied in a 2 × 2 design. As predicted, subjects invested significantly more when cost importance was low rather than high. Contrary to expectation, reward importance had no effect. Questionnaire data from this study also suggested that entrapment was at least partially mediated by the participants' concern over the way they thought they would be evaluated. Theoretical implications are discussed.     

Sex differences in sexual fantasy patterns

A detailed sexual fantasy questionnaire was completed anonymously and returned by post by a sample of 90 Londoners stratified by sex and social class and representing a 30% return rate. Men and women were equally likely to accept and return the questionnaires. Information was also collected concerning sexual behaviour, libido and satisfaction. Factor analysis revealed four main types of fantasy: (1) Exploratory (e.g., group sex, promiscuity, homosexuality); (2) Intimate (e.g., kissing, oral sex, outdoor love); (3) Impersonal (e.g., watching others, fetishism, using objects for stimulation); and (4) Sadomasochistic (e.g., whipping or spanking, being forced). These four types of fantasy were positively correlated and were all more commonly reported by men, although women were almost as high on the Intimate factor. Women were also more likely to be passive or receptive in their fantasies, and men active. All fantasies were associated with high libido as indicated by self-rated sex drive and orgasm frequency, especially for women. In general, reports of many fantasies went with satisfaction in women but with dissatisfaction (frustration?) in men. This finding is explained in terms of the higher average level of libido in men than women, with the consequent difficulty experienced by men in acting out their desires.     

Measurement of muscle reflex time in radicular disorders of the lumbosacral region]

The results of studies performed by the authors show that time measurements of proprioceptive muscular reflexes (triceps surae and tibialis posterior reflexes) may be considered a valuable addition to methods of topical diagnosis of radicular disturbances in the lumbosacral region. The reflexes were tested in twenty normal subjects. There were found an intraindividual constancy of the respective reflex time with a maximum deviation of 2 ms as well as a lateral variability up to 1.3 ms. Radicular compressions resulted in an increase in reflex time by 2 to 66 ms or failure of the reflex potential to be recorded. The pathological cases were compared with clinical and neurological studies, positive myelographies using radiopaque substances, and results of surgical operations. Compared with the results of surgical operations, changes in reflex time indicated damage to the reflex arc in ninety percent of the cases.     

Parent-child relations in offenders who commit violent sexual crimes against children

One hundred eighty-one men were compared on parent–child relations, using the Clarke Parent–Child Relations Questionnaire. The sample included 66 heterosexual pedophiles, 29 homosexual pedophiles, 36 incest offenders and 50 controls. The offender groups were further divided into those who used force (20%) versus those who did not; into those sexually victimized as children themselves (53.2%) versus those not victimized; and into those physically abused as children (47.5%) versus those not abused. Results showed that the offender groups had more disturbances than controls in father–son relations, contrary to earlier findings showing disturbances in mother–son relations among individuals who interact sexually with minors. The offenders who used force in their offenses differed only in being more aggressive to their fathers as children, but otherwise did not differ from offenders who did not use force in their offenses. Offenders both sexually and physically abused as children showed more disturbances in father relationships than offenders who were not abused during their childhoods. Disturbed parent-child relations undoubtedly leave residual difficulties in sex offenders in later life, but in the present sample, they did not play the expected critical role in explaining the use of force by perpetrators who coerce children into sex.     

The fear potentiated startle effect. Blink reflex modulation as a result of classical aversive conditioning

A differential conditioning study examined whether an acoustic startle probe, presented during extinction of an aversively conditioned visual stimulus, potentiated the reflex eyeblink response in humans and whether this potentiation varied with the change in affective valence of the conditioned stimulus. Sixty college students were randomly assigned to view a series of two slides, depicting either unpleasant/highly arousing, unpleasant/moderate arousing, neutral/calm, pleasant/moderate arousing or pleasant/highly arousing scenes and objects (duration: 8 sec). During preconditioning (8 trials) and extinction (24 trials) acoustic startle probes (white noise bursts [50 ms; 95 dBA] were administered during and between slide presentation). During acquisition (16 trials) CS+ was reinforced by an electric shock. Startle response magnitudes significantly increased from preconditioning to extinction and were substantially larger to CS+. Conditioned startle reflex augmentation linearly increased with the pleasantness of the slides. Furthermore, subjects showed a greater post-conditioning increase of judged aversiveness to slides that they had previously reported to be more pleasant, exactly paralleling the startle reflex results.     

Gamification and neuromarketing: A unified approach for improving user experience

Neuroscience and its offshoot as neuromarketing have helped marketers understand neuroscientific aspects of customers while gamification has helped them understand the psyche of consumers. Despite neuromarketing's many potential benefits to businesses, little academic work has been done on the field so far. Most studies have examined consumer shifts during and after pandemics without analyzing them from two critical perspectives: neuroscientific theories and psychology theories. As the two streams of knowledge lean on each other, their interdependence in the field of e-engagement needs exploration. The purpose of this study is to answer an important question – “How do marketers use gamification and neuromarketing to understand online engagement of consumers?”. We used a quantitative empirical research approach to assess the inter-relationship between neuromarketing and gamification. The study collected data from digital marketing strategists of retail firms to propose a theoretical framework for self-determination theory in successfully implementing new age technologies by plugging the cues of gamification and neuromarketing. The framework would be useful for retail firms to design digital marketing strategies for capturing the attention of consumers across different geographies. Findings indicated that, marketers are interested in neuromarketing for two main reasons: first, they think it can help them save money and improve their marketing plans, and second, they think that cutting-edge research techniques such as brain imaging can help them get more accurate findings.     

Alcohol Affects Emotion Through Cognition

Determining how cognition and emotion interact is pivotal to an understanding of human behavior and its disorders. Available data suggest that changes in emotional reactivity and behavior associated with drinking are intertwined with alcohol's effects on cognitive processing. In the study reported here, we demonstrated that alcohol dampens anticipatory fear and response inhibition in human participants not by directly suppressing subcortical emotion centers, as posited by traditional tension-reduction theories, but instead by impairing cognitive-processing capacity. During intoxication, reductions in fear response (assessed via startle potentiation) occurred only under dual-stimulus conditions, and coincided with reduced attentional processing of threat cues as evidenced by brain response (assessed via P3 event-related potentials). The results are consistent with higher cortical mediation of alcohol's effects on fear, and illustrate more broadly how disruption of a cognitive process can lead to alterations in emotional reactivity and adaptive behavior.     

ORGANON The Web Tutor for Basic Logic Courses

We would like to introduce the web tutor ORGANON, which aimsto support basic logic courses at the University of West Bohemiain Pilsen (Czech Republic). The application was designed tofulfill two requirements. Firstly, it should help students duringtheir study to practice exercises on their own (providing permanentcontrol during students’ practicing exercises as wellas answering students’ questions immediately as they arise).Secondly, it should reduce teachers’ burden (diminishingthe amount of consultations as well as administrating students’homework including correcting and grading). The tutor is availableat http://kfi.zcu.cz/lide/dostalova/organon.