Analysing applications of neuromarketing in efficacy of programmatic advertising

In this paper, there is exploration of the concept of neuromarketing as a newly developed strategy with economic potential deriving from human brain research. The central notion of the essay is that programmatic advertising can be used to better comprehend the idea of neuromarketing and its impact on consumers' decision-making. So neuromarketing involves the scientific observation of brainwave activity, eye tracking, and skin response to determine how people's brains react to advertisements and other brand-related communications. By studying the brain, these neuromarketing strategies can forecast how consumers will make decisions. The neuromarketing tactics' benefits and constraints are studied on a number of market input devices in the paper. The influence of various techniques of neuromarketing is studied from the available research studies and literature. In the recent years, the neuromarketing concept has been able to garner a lot of importance in its contribution to the marketing, advertising, and programmatic advertising has been immensely helped by the understanding of consumer decision making. The consumer behaviour has been able to be comprehended through neuromarketing techniques which are one of the key pillars of the purpose and running of programmatic advertising. A neuromarketing study shall be the helping hand for increasing customer base, market leadership, and converting them to loyal customers. It will help in programmatic advertising through the understanding of the advertiser with respect to the likes and wants of the customers and how consumer attention can be drawn. The consumer behaviour can be understood by the marketers in terms of how the consumers react to the advertising.     

Children’s Education,Institutions of Learning,Technology and Wisdom Inquiry: Global Challenges and Methodological Perspectives

Philosophia - This paper is about the rationality of methodological variance, where changes in method and methodology of science may be warranted/triggered by the urgency of finding alternatives to...     

The Axes of Debt: A Preface to Three Essays

This is a preface to three essays on different aspects of ontological and economic debt as themes in religious ethics. It frames their contribution by arguing that debt is central to traditions of philosophical and religious ethics yet is woefully neglected as a thematic problem and problematic in contemporary iterations of these traditions. In order to situate debt as a central moral concern, it is argued that any consideration of debt must wrestle with how debt exists on two axes. One is the axis of ontological and economic debt. The other is the axis of debt as an expression of mutuality and debt as a mode of domination. These axes generate deep ambiguities regarding the moral status of debt. But contemporary religious and philosophical ethics struggles to articulate, let alone address, this ambiguity due to being wedded to modern conceptions of the autonomous subject. The essay closes by setting out the themes of the three essays, the connections between them, and how they can be a catalyst for further reflection on this vital but under‐researched topic.     

Training Public Sector Clinicians in Competency-Based Clinical Supervision: Methods,Curriculum, and Lessons Learned

This article describes an initiative to train public sector clinicians in competency-based clinical supervision. It was delivered as an 18-session course taught online to clinicians employed in departments of behavioral health in nine Southern California counties. The curriculum was co-constructed by a team of clinical supervision scholars and leaders who then served as instructors. Each two-hour meeting addressed a specific topic for which a training video had been prepared, usually featuring a member of the training team who had expertise in that topic. The second part of each meeting focused on a class member’s supervision case presentation. Those presentations revealed 35 themes; the four most frequently occurring were: developing supervisees’ clinical competencies, addressing countertransference and parallel process, balancing clinical and administrative supervisory roles, and addressing record keeping/paperwork. Participants’ pre-to-post supervisory self-efficacy changes demonstrated a moderate effect size (Cohen’s d?=?.46) for the training, with the greatest pre- to post-training changes being in the use of technology, multicultural competencies (awareness of oppression, bias, and stereotyping in clinical work and in clinical supervision), and contracting. They reported that the strengths of the course included an inclusive learning environment and opportunities to reflect on and apply new knowledge and skills, though they also reported struggling with the assignments and the course platform software. Lessons learned reflected the use of technology in this online program, the importance of obtaining buy-in from agency decision makers and being prepared to address challenges related to the use of direct observation in supervision, gatekeeping, and enacting the simultaneous roles of administrative and clinical supervisor.

     

Correction to: Training Public Sector Clinicians in Competency-Based Clinical Supervision: Methods,Curriculum, and Lessons Learned

Journal of Contemporary Psychotherapy - A correction to this paper has been published: https://doi.org/10.1007/s10879-021-09504-9     

Rights vis-à-vis Duties and Contemporary Human Rights Debate

Journal of Indian Council of Philosophical Research - Most of the theories of rights propounded by philosophers, right from the beginning till the twentieth century, conceive rights either as a...     

Vacancy-mediated structural changes in Au–Cu nanoparticles

We report the formation of new phases in bimetallic Au–Cu nanoparticles. These phases were observed in nanoparticle synthesised by adopting a three-step protocol in a single pot. Nanoparticles at 180°C for 1?h led to the formation of single-phase solid solution of Cu in Au. Subsequent heat treatment at 290°C for 2?h of these Au–Cu nanoparticles revealed three new phases. One of them relates to the modification of occupancy of Cu in an ordered AuCu tetragonal phase (tP4). This cell although retains tetragonal symmetry but displays metrical properties akin to that of a cube. The other two relates to vacancy ordering along <111> directions in the {111} planes of an ordered AuCu3 cubic phase (cP4). On the one hand, statistical occupancy of vacancy on Cu site in this cell leads to the reduction of cell size from ～3.75?Å to ～3.5?Å whereas ordering of vacant layer on the other hand gives rise to symmetry breaking. Former continues to display cubic symmetry whereas latter transforms to a trigonal cell.