How does green advertising skepticism on social media affect consumer intention to purchase green products?

Underpinned by the stimulus–organism–response model, this study explores the underlying mechanism through which green advertising skepticism on social media affects consumer green purchase intention. It also investigates the boundary factors that moderate this indirect relationship. Performing structural equation modeling on data collected from an online survey on Sina Weibo, this study finds that green advertising skepticism on social media negatively affects green purchase intention through the mediation of perceived information utility. Moreover, interdependent self‐construal positively moderates, and independent self‐construal negatively moderates this indirect relationship. These findings suggest that truthful and consumer‐tailored green advertising is crucial to green product marketing.     

自我关注重评和情境关注重评情绪调节策略及对随后认知控制的影响

认知重评作为高度适应性的情绪调节策略, 是否消耗随后任务所需的认知资源仍存在争议。以往研究把重评作为单一策略研究, 并未区分重评亚型对这一问题进行探索。本研究采用情绪调节与认知控制结合的任务, 考察自我关注和情境关注两种重评亚型调节情绪的效果, 以及对随后认知控制的影响是否存在差异。结果发现两种重评策略都能有效调节情绪, 但调节效果存在差异。从行为角度看, 与中性刺激相比, 负性刺激会引发更高的负性情绪水平, 对随后冲突任务的认知控制能力更差。进一步从神经机制水平来看, 增加负性情绪可能会进一步消耗随后任务可用的认知资源, 与自我关注重评相比, 采用情境关注重评降低负性情绪后, 对随后冲突任务的认知控制能力更强。说明两种重评亚型并不同质, 不仅在调节情绪的效果上存在差异, 而且会引发不同的认知控制后果; 同时, 负性情绪水平越高, 认知控制能力可能会越差。     

Event-related potential as a measure of effects of report order and training on identification of multidimensional stimuli

This experiment investigated effects of report order and training on multidimensional stimulus identification. Subjects were required to identify each two-dimensional symbol. There were two orders of reporting the two dimensions of a stimulus. Subjects performed the task for three practice sessions. Both behavioral data and event-related potentials were recorded. Analysis showed order of report had no significant effect on behavior data. But when participants responded in Order Shape/ Part, they showed more N2 inhibition for Order Part/Shape. The P3 mean amplitude was marginally significantly greater for Order Part/Shape than Order Shape/Part. This indicated Order Part/Shape, according to natural language habits, was more appropriate and less cognitively demanding than Order Shape/Part. For the two report orders, along with reduction of reaction time, amplitude of N1 and N2 increased with practice. Amplitude of P2 decreased with practice, and no P3 habituation was found. ERP data indicated no habituation effect. Results suggested neural activity depended not only on perceptual mechanism but also on extent of learning.     

Predictors of Attributional Style Change in Children

A number of studies have supported the hypothesis that negative attributional styles may confer vulnerability to the development of depression. The goal of this study was to explore factors that may contribute to the development of negative attributional styles in children. As hypothesized, elevated levels of depressive symptoms and hopelessness at the initial assessment predicted negative changes in children's attributional styles over the 6-month follow-up period. In addition, elevated levels of verbal victimization occurring between the 2 assessments, as well as that occurring in the 6 months preceding the initial assessment, prospectively predicted negative changes in children's attributional styles over the follow-up. Further, initial depressive symptoms and verbal victimization during the follow-up continued to significantly predict attributional style change even when the overlap among the predictors was statistically controlled. Contrary to the hypotheses, however, neither parent-reported levels of overall negative life events nor parents' attributions for their children's events predicted changes in children's attributional styles.     

新课程背景下上海市中小学教师职业角色认同的研究

本研究是在了解新课程背景所倡导的教师角色的基础上,对教师职业角色认同状况的调查和分析。结果发现：教师在职业角色认同上可以分两个组：“高认同组”和“一般认同组”。在调查的十个教师职业角色中,“教师是文化的传播者”;“教师是学生学习能力的培养者”;“教师是学生人生的引路人”处于角色认同排序的前三位,“教师是专家”、“教师是教育家”、“教师是社区型的开放的教师”处于排序的后三位,其余“教师是教育教学的研究者”;“教师是学生的心理顾问”;“教师是课程的建设者和开发者”和“教师是学者”居中。教师所处的学校类型、教师性别和是否担任行政职务,在职业角色认同上有非常显著和显著的差异。小学教师的职业角色认同要高于初中教师,初中教师又高于高中教师。女教师的职业角色认同要高于男教师。学校行政领导的职业角色认同要高于普通教师。     

计算的脑科学研究及其对数学教育的启示

脑科学研究发现,简单心算主要涉及算术事实的提取,依赖于左半球的语言中枢,而复杂心算激活了左侧顶—额叶网络和双侧颞下回,与视觉空间表征和视觉表象加工有关;精算主要激活左额叶下部区域,而估算激活了两半球更大的区域。在计算过程中所激活的脑区受年龄发展与个体差异以及训练的影响。研究对有效地促进儿童计算能力的发展提供了重要启示。     

现象的本质

物、现象是主体运用自己的先验感知模式整理纯粹本体的结果。它具有现实确定性、质量性、合理性、时间性、空间性、生灭性、特殊性、有用、有利等属性。拥有这些属性的现象是人类知识的对象。现象是相对的,因此它的这些属性也都是相对的。同时,存在不仅仅有生生不息的纯粹本体,而且它的必然伴随物即现象也是存在的真谛。现象与纯粹本体一起共同构成存在的事实本体。纯粹本体、现象的分与合即一三三一圆融构成了存在的综合本体。纯粹本体论、事实本体论和综合本体论构成了中国古代形而上学史上三个不同的发展阶段。     

肿瘤疫苗治疗肿瘤的前景

肿瘤疫苗的发展已经历了一个多世纪,20世纪50年代,人们开始了自体肿瘤疫苗的研究.使肿瘤疫苗(主动性免疫治疗)成为继手术、放疗、化疗之后的肿瘤治疗方法.肿瘤疫苗作为主动特异性免疫治疗,在临床中起到越来越重要的作用,人们开始尝试利用多种方法制备肿瘤疫苗并利用其促进机体免疫应答,从整体细胞,分子水平调控机体对肿瘤的免疫.目前肿瘤疫苗的研制已取得很大进展,给人类战胜肿瘤提供很大希望。     

消费者抱怨行为的比较

不满意购买发生以后,消费者可能采取的抱怨方式并不相同。通过对冰箱、空调和洗衣机行业2966位消费者的问卷调查,采用单因素多变量方差分析方法对消费者抱怨行为进行比较研究,发现直接抱怨的消费者在品牌形象感知、满意度和再次购买倾向上都显著地高于负面口碑和沉默抵制的消费者。继而,运用认知心理学理论对抱怨行为方式的选择及影响进行解释,并指出企业应该鼓励消费者进行直接抱怨。     

不同深度平面与表面的视知觉完形加工

以往有关视觉完形加工的研究主要探索同一深度平面内的相似纹理表面或相关轮廓特性等对完形加工的影响。该研究采用汉字碎块,考察了双眼视差、颜色以及遮挡等线索在视觉完形中的作用。发现结果如下：视差与颜色等线索阻碍了视觉完形加工;遮挡线索加速了整体的视觉完形形成;在高级认知加工参与下,遮挡线索有效抑制了视差、颜色等线索的分离作用。通过对知觉填补机制及其理论的讨论,可以认为,该研究结果为不同深度平面间的视知觉完形加工提供了实验支持。