直播营销中社会临场感对线上从众消费的影响及作用机理研究——行为与神经生理视角

研究以直播营销为背景, 引入产生于通讯领域的社会临场感概念, 在文献归纳分析的基础上首先探讨直播营销环境下社会临场感的内涵和构成; 之后基于从众消费理论通过行为实验的方法探究直播营销中社会临场感影响线上从众消费的认知机制; 进一步, 根据社会临场感理论探讨自我建构和消费者-主播关系强度在此过程中的调节作用; 最后基于社会助长理论, 利用神经科学方法客观性和“过程测量”的优势探索直播营销中社会临场感影响线上从众的情感机制。研究将揭示社会临场感影响线上从众消费行为的机理, 为直播播主和电商卖家提供指导的同时, 帮助消费者了解自我, 以做出更理性的消费决策。     

视觉工作记忆的巩固加工：时程、模式及机制

在视觉工作记忆加工过程中, 对记忆项目的维持及操作需要将转瞬即逝的感觉输入转换为稳定的记忆表征, 这一加工过程被定义为视觉工作记忆巩固。鉴于巩固在视觉工作记忆中所起到的“门控”作用, 研究者们已经发展出多种研究范式对其可能涉及的运作机制进行探讨。然而, 在不同范式下所观察到的巩固时程存在较大差异, 其所遵循的巩固模式也尚不清晰。此外, 对于巩固所涉及的理论及神经机制亦存在不同的观点。通过对比不同范式的差异性及梳理各方的观点, 可以有效推动这些问题的解决。未来研究除了可以在多种范式下对巩固模式进行验证, 还可以探究注意在巩固中的作用, 以及项目熟悉性等因素会对巩固加工产生何种影响。     

Same meaning but different feelings: Different expressions influence satisfaction in social comparisons

The same social comparison information may be expressed in different ways (e.g. ‘I am better than him’ versus ‘he is worse than me’). The results of four studies indicated that the way social comparison is expressed can affect an individual's satisfaction (i.e. ‘better’ versus ‘worse’). Specifically, in upward comparisons, the expression ‘I am worse than him’ makes individuals feel less satisfied than the expression ‘he is better than me’. In downward comparisons, those who use the expression ‘I am better than him’ are more satisfied than those who use the expression ‘he is worse than me’. The motivation of information processing acted as the mediator.     

情绪调节自我效能感在神经质、尽责性与心盛之间的中介作用

以412名大学生为被试,运用问卷调查法探讨情绪调节自我效能感在神经质、尽责性与心盛之间的中介作用。结果表明,(1)神经质与表达积极情绪效能、调节消极情绪效能、心盛呈负相关;(2)尽责性与表达积极情绪效能、调节消极情绪效能、心盛呈正相关;(3)表达积极情绪效能、调节消极情绪效能与心盛呈正相关;(4)神经质通过情绪调节自我效能感的中介作用间接影响心盛,同时尽责性不仅直接影响心盛,还能通过情绪调节自我效能感的中介作用间接影响心盛。     

Child Characteristics,Parent Education and Depressive Symptoms,and Marital Conflict Predicting Trajectories of Parenting Behavior from Childhood Through Early Adolescence in Taiwan

The study examined how child and parent characteristics, and contextual sources of stress, such as marital conflict predict initial status and trajectories of parent involvement, support, and harsh control, over a 4‐year period in families in Taiwan (n = 4,754). Based on Belsky's (1984) ecological model of parenting, three domains predicting parenting were tested, child characteristics (age cohort and gender), father and mother characteristics (education and depressive symptoms), and contextual sources of stress (marital conflict). The study followed two cohorts of children; the younger cohort was followed from first to fourth grade and the older cohort from fourth to seventh grade. Initially, fourth graders reported more parental involvement, support, and harsh control than first graders. However, involvement, support, and harsh control decreased across the 4 years for the older cohort as they transitioned to early adolescence. In the first year, girls reported more parental involvement and support and less harsh control than boys. Across the 4 years, involvement and support increased, and harsh control decreased for boys; whereas involvement stayed the same, support slightly decreased, and harsh control slightly increased for girls. Children whose parents were more educated reported more parent involvement, support, and harsh control in the first year. Children whose fathers were chronically depressed and whose parents were experiencing marital conflict reported decreasing parent involvement and support over the years.     

Predicting the Use of Traditional Chinese Medicine Health Maintenance Approach from Cultural and Spiritual Perspectives

Journal of Religion and Health - Traditional Chinese medicine (TCM) health maintenance approach is widespread among the lay public as a tool of health maintenance and disease prevention across the...     

阅读水平调节儿童阅读眼动注视模式的发展:基于9～11岁儿童的证据

按照3~5年级小学生的语文阅读水平,在各年级中分别选取年龄相同的高、中、低三组儿童作为被试,要求他们阅读适合本年级阅读水平的5篇短文,探讨同一年龄段内读者阅读水平的高低对阅读眼动注视模式的影响是否存在发展上的差异。通过记录其眼动轨迹,结果发现:9岁儿童的阅读眼动注视模式受读者本身阅读水平的影响最大,10岁次之,到11岁,随着儿童基本眼动行为的成熟,这种影响随之消失。表明读者阅读眼动注视模式的发展动力来源于语言操作技能和眼球运动协调性提高的交互作用。     

母亲积极养育行为对儿童顺从行为的早期预测与双向作用:从婴儿到学步儿

顺从是儿童早期重要的社会化成就。传统理论关注父母控制策略对顺从的作用,但实证结果表明其解释率有限;当前理论更加关注积极养育行为在顺从发展中具有发展适宜性的作用机制。本研究采用追踪设计考察了84个家庭从儿童6个月到3岁时母亲的敏感性和鼓励自主两种积极养育行为与学步儿顺从发展的关系。结果表明:(1)1岁前母亲敏感性对学步儿2岁时的合作性顺从有正向预测作用,对2岁到3岁合作性顺从的变化没有预测作用;(2)1岁前母亲敏感性对学步儿2岁时的情境性顺从和2岁到3岁的情境性顺从的变化均有负向预测作用;(3)在2岁到3岁期间,母亲的鼓励自主与学步儿的合作性顺从水平有双向正向预测作用,但与情境性顺从不存在双向预测关系。     

社会公正对权威合法性的影响:社会阶层的调节作用

社会层面中的权威合法性研究是国内外学者和管理实践者近来关注的重要问题。而社会公正的两个维度——分配公正和程序公正对权威合法性的交互作用的结果并不一致。本研究基于解释水平理论,提出社会阶层能调节分配公正和程序公正对权威合法性感知的交互作用,并通过实验室研究和情境启动两种方法进行验证。结果发现对低阶层者来说,无论是否程序公正,分配公正能显著提高个体的权威合法性感知;在分配公正和多得不公条件下,程序公正显著降低权威合法性感知。对高阶层者来说,分配公正能显著提高程序公正时的权威合法性感知;程序公正能显著提高分配公正时的权威合法性感知。研究结果启示社会管理者在推行依法治国时应针对不同阶层民众的思维方式采取管理策略。     

青少年友谊关系质量与社交焦虑的相互影响:一项交叉滞后分析

采用问卷法和追踪设计,通过交叉滞后回归分析,考察初中三年期间698名青少年的友谊关系质量与社交焦虑的相互影响及其动态变化。结果发现,初二到初三期间,青少年友谊关系质量的喜爱-满意维度显著负向预测社交焦虑;初中三年期间,青少年社交焦虑显著负向预测友谊关系质量的喜爱-满意维度;但友谊关系质量的冲突维度与社交焦虑的相互预测作用不显著。这些结果表明,青少年友谊关系的喜爱-满意维度与其社交焦虑之间存在相互影响,而且该相互作用存在一定程度的动态变化。