心理账户的认知标签与情绪标签对消费决策行为的影响

Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Mental accounting proposes that people utilize a set of cognitive labels to evaluate their financial activities, each of which is associated with different preferences to consume (Levav & McGraw, 2009; Kahneman & Tversky 1984; Thaler 1985, 1990). Mental accounting researchers have shown that windfall gains are spent more readily and frivolously than ordinary income. Consumers prefer to spend their windfall gains on hedonic consumptions but spend their ordinary incomes on utilitarian consumptions. Levav and McGraw (2009) suggested that emotional accounting, including people’s feelings about money, also influences consumer choices. When people have negative feelings toward windfall, they opt to make utilitarian expenditures. However, the process of how cognitive (windfall or ordinary income) and affective (positive or negative emotion) tags interact in consumer behavior was not explored. This study proposes that both cognitive tag and affective tags in mental accounting affect consumer decision making. The objective of this study is to explore the interactive effect of cognitive and affective tags in mental accounting on consumer decision through four studies. In studies 1a and 1b, the effect of cognitive and affective tags in mental accounting on consumer decision making behavior was measured. Study 1a showed that the positive tag of windfall income is preferred for hedonic consumption, whereas the negative tag of windfall income is preferred for utilitarian consumption. Both positive and negative tags of ordinary income are preferred for utilitarian consumption. Study1b utilized a field study to examine actual consumption behavior. The results showed that when people received 15 Yuan RMB as ordinary income, they prefer to spend it on utilitarian consumption regardless of the positive or negative emotion they feel. However, they receive 15 Yuan RMB as windfall income, they prefer to use it for hedonic consumption in the positive emotion and for utilitarian consumption in the negative emotion. Studies 2a and 2b attempted to explore the reason of negative emotion can make windfall income turn from hedonic to utilitarian consumption. Study2a found that when people expect to feel guilty about spending windfall income on hedonic consumption, they would avoid hedonic consumption. Study2b found that when people felt guilty about windfall income, they tend to avoid hedonic consumption. Compared with the low guilt level group, the high guilt level group prefers to use windfall income for utilitarian consumption. These results suggest that cognitive and affective tags influence consumer behavior. The influence of cognitive tag on consumer decision presents the “cognition match effect”, whereas the influence of affective tag on consumer decision presents the “affect match effect”. Both tags also have an interaction effect on consumer decision. Guilt may be a mechanism that results in the negative tag of windfall being preferred for utilitarian consumption.     

心肾贫血综合征的系统思维

心肾贫血综合征在慢性肾脏疾病患者和慢性心衰患者中大有人在,并日益受到医生重视,对其的正确认识及治疗直接影响患者的疾病预后.因此我们深入认识心肾贫血综合征及研究新的临床防治策略时,有必要着眼于心肾贫血综合征的内在特征并运用系统学方法原理分析其特点,为临床防治提供科学指导。     

假性甲状旁腺功能减退症的研究进展

假性甲状旁腺功能减退症是一种罕见的遗传性疾病,由甲状旁腺激素(PTH)抵抗所致.临床特点有低钙高磷血症、血清PTH升高,部分可表现为Albright遗传性骨营养不良症,并伴有多发激素抵抗.分子遗传学研究表明本症与编码Gs蛋白α亚基(Gsα)的GNAS1基因缺陷相关.Gsα的失活性突变导致AHO畸形,而多发激素抵抗可能是由于组织特异性的GNAS1印记缺陷所致.补充钙剂和活性维生素D是有效的治疗方法,基因治疗是未来的研究方向.     

群体心理现象--一种后现代的公共精神卫生问题

探讨以群体心理为基础的公共精神卫生问题的概念、重要性,以及发生的病理机制.认为当代公共精神卫生问题所具有定性模糊、文化边缘化等后现代的特点都与群体非理性心理的性质有关.     

汉易卦气学的理论原理

汉易卦气学中阴阳二气消长运行的原理保留了先秦《易传》和《礼记.月令》中尊重自然规律的思想,同时也发展了《月令》中的阴阳灾异思想;天人感应的原理是源自《洪范》“五事”“五征”思想,而于战国后期以来被加以充分发挥并在技术上加以细化的天人感应论;五行生克原理是用来说明造成某种灾异的具体原因的,对卦气占筮体系的建立有重要作用;由五行生克理论派生的五行运数理论,主要被用于讲王朝兴衰更替问题,阴阳二气消长运行的理论对于气论哲学的发展还是有积极影响的。天人感应理论有为人道正义寻求支撑的意义,但卦气学繁复的技术细节冲淡了这种意义,而用五行运数理论解释世运兴衰朝代更替,在本质上与天人感应学说是有矛盾的。     

父母自主支持与青少年未来规划:基本心理需要与个人成长主动性的中介作用

基于自我决定理论,采用问卷法对广州市2所初中（初一和初二）和2所高中（高一和高二）共562名学生进行调查,考察了父母自主支持与青少年未来规划的关系,以及基本心理需要和个人成长主动性在其中的链式中介作用。结果发现：（1）父母自主支持显著正向预测青少年未来教育规划,但对未来职业规划的预测作用不显著;（2）基本心理需要和个人成长主动性在父母自主支持和青少年未来教育、职业规划之间均起着显著的链式中介作用;（3）纳入基本心理需要和个人成长主动性的中介作用后,父母自主支持对未来职业规划具有显著的负向残余效应,但对未来教育规划的残余效应不显著,这表明父母自主支持对青少年未来规划的影响可能存在坏的一面。因此,基本心理需要和个人成长主动性是影响父母自主支持与青少年未来规划之间关系的重要内因。     

小我争面子、大我争面子与社会排斥感相关研究

以599名大学生为研究对象,探究了大学生小我争面子、大我争面子与社会排斥感之间的关系。结果发现,大学生小我争面子与直接排斥感、间接排斥感和整体社会排斥感呈显著正相关,大学生大我争面子与直接排斥感、间接排斥感及整体社会排斥感呈显著负相关。回归分析发现,小我争面子正向预测社会排斥感的各个维度和总体社会排斥感,大我争面子则负向预测社会排斥感的各个维度和总体社会排斥感。方差差异分析发现,相对于低年级大学生,高年级大学生有更高的小我争面子意识和更低的大我争面子意识,后者体验到的社会排斥感亦较高。研究为在教育过程中帮助难以融入集体的学生提供了新的干预方法,对于遭到社会排斥感的学生可引导其为团体（班集体、学生社团等）大我争面子,以减少其在学生群体中体验到的排斥感。最后分析并讨论了本研究的不足和未来研究展望。     

高血压合并糖尿病患者的降压目标及治疗

高血压合并糖尿病是冠心病致死的危险因素。有效地控制血压可以显著地降低糖尿病病人心血管事件的发病率与病死率。高血压糖尿病病人的血压控制目标为〈130／80mmHg。为了达到这一血压水平,糖尿病病人的降压治疗包括合理的非药物治疗与药物治疗。在药物治疗中应选用血管紧张素转换酶抑制剂、血管紧张素受体拮抗剂、钙离子拮抗剂和小剂量利尿剂,并且注意联合用药。     

中国古代医政组织的演进及评价

中医概念体系需要细化和重构,在对中医辨证、辨病内涵实质进行再分析基础上,认为目前中医辨病辨证认识存在着关系不清、临床功能定位模糊等问题,阐述了细化重构中医辨治理论模型的必要性,并初步探析了辨病与辨证二者的趋同关系、互补关系、矛盾关系等,给出了面对辨病、辨证、辨症等多重认识时的处理原则。     

小学一年级数感不良儿童的筛查与动态干预

首先编制测查小学一年级儿童数感发展水平的测验, 以筛查出数感发展不良儿童并进行数量转换和数量估计的动态干预。将数感不良儿童分为干预组(29人)和控制组(27人), 并以数感正常儿童作为对照组(40人), 以比较干预训练对儿童数感水平和与之密切相关的计算流畅性的促进作用。同时进一步考查数感和计算流畅性的作用方向。结果发现：(1)所编制的儿童数感发展测验信效度良好, 能有效评估一年级儿童的数感水平; (2)数感不良儿童经干预后, 其数感水平较控制组有了明显改善, 计算流畅性水平也显著提高, 甚至达到正常组儿童的水平; (3)数感对计算流畅性有明显的预测作用, 是计算流畅性的基础。