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有的品牌仅邀请一位名人代言, 而有的品牌由多位名人代言, 那么一人代言还是多人代言会更有效?为了回答该问题, 研究基于形象转移视角和单人积极偏差, 深入探究了品牌代言人数因素(一位代言人vs.多位代言人)对品牌态度的影响机制和边界条件。研究发现:相比品牌多人代言, 品牌单人代言使消费者的品牌态度更高。原因在于消费者与一位(vs.多位)品牌代言人的自我-品牌联结更紧密, 进而促进品牌态度。该品牌代言人效应仅局限于象征型产品, 而对于非身份象征型产品, 品牌单人代言(vs.品牌多人代言)对品牌态度无显著差异。此外, 当多位品牌代言人为一个团体时, 品牌代言人数效应将被逆转, 即品牌多人代言(vs.品牌单人代言)对品牌态度的影响更高。 相似文献
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采用亲密关系经历量表(ECR)、UCLA孤独量表、罗森伯格自尊量表和纽芬兰纪念大学幸福感量表(MUNSH)对311名老年人进行调查,探讨老年人依恋对主观幸福感的影响,以及孤独感和自尊的中介作用。结果发现:(1)孤独感在依恋焦虑对主观幸福感的影响中起部分中介作用,孤独感在依恋回避对主观幸福感的影响中起完全中介作用;自尊在依恋焦虑、依恋回避对主观幸福感的影响中不起中介作用;(2)孤独感、自尊在依恋焦虑、依恋回避对主观幸福感的影响中起链式中介作用。 相似文献
215.
Resilience represents coping with adversity and is in line with a more positive paradigm for viewing responses to adversity. Most research has focused on resilience as coping—a state-based response to adversity. However, a competing hypothesis views resilience or resiliency as a trait that exists across time and types of adversity. We tested undergraduates enrolled in social work classes at a large southern university at two time periods during a single semester using measures of adversity, positive and negative affect, and trait-based resiliency. Consistent with the trait-based resiliency, and in contrast to state-based resilience, resiliency scores were not strongly correlated with adversity at both testing points but were with positive affect, and resiliency scores remained the same over time despite adversity variations. There was no gender or ethnic group difference in resilience scores. Black/African Americans reported significantly less negative affect and more positive affect than White/Caucasians. 相似文献
216.
Lena Reuterskiöld Lars-Göran Öst Thomas Ollendick 《Journal of psychopathology and behavioral assessment》2008,30(4):279-290
Worryingly low levels of parent–child agreement on child psychiatric diagnosis are reported. This study examined parent–child agreement on diagnostic categories and severity ratings with the Anxiety Disorders Interview Schedule, Child and Parents versions (ADIS-C/P). Children’s age, gender, motivation and self-concept and parent’s general psychopathology and diagnoses were examined. Participants were 110 children (aged 8–14 years) with a principal specific phobia diagnosis, and their parents. Findings revealed excellent parent–child agreement on principal specific phobia diagnosis (97.3%), and fair levels of concordance on most co-occurring secondary diagnoses. As expected, children with high motivation had generally stronger parent–child agreement on diagnoses and severity ratings (for ADHD p?.001). Parents reported overall more diagnoses for their children (for GAD p?.03; SOCP p?.02) and parents with diagnoses seemed more tuned in to their children’s problematic behavior. It is suggested that clinicians screen for motivation status early in the assessment phase and use both parts of the ADIS-C/P. 相似文献
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The Cognitive‐Affective Processing Systems or CAPS theory ( Mischel & Shoda, 1995 ) was proposed to account for the processes that explain why and how people's behavior varies stably across situations. Research on Rejection Sensitivity is reviewed as a programmatic attempt to illustrate how personality dispositions can be studied within the CAPS framework. This research reveals an if ... then ... (e.g., if situation X, he does A, but if situation Y, he does B) pattern of rejection sensitivity such that high rejection sensitive people's goal to prevent rejection can lead to accommodating behavior; yet, the failure to achieve this goal can lead to aggression, reactivity, and lack of self‐concept clarity. These situation–behavior relations or personality signatures reflect a stable activation network of distinctive personality processing dynamics. These dynamics link fears and expectations of rejection, perceptions/attributions of rejection, and affective/behavioral overreactions to perceived rejection. Self‐regulatory and attentional mechanisms may interact with these dynamics as buffers against high rejection sensitivity, illustrating how multiple processes within a CAPS network play out in behavior. 相似文献
218.
Jenny Meyer Caisa Öster Mia Ramklint Johan Isaksson 《Scandinavian journal of psychology》2020,61(5):671-678
Little is known about how adolescents with attention deficit/hyperactivity disorder (ADHD) experience participating in group therapy, an important factor to consider when developing treatment methods for this age group. This study aimed to explore how adolescents with ADHD experience participating in a structured skills training group program based on dialectical behavioral therapy. Semi-structured interviews were conducted with 20 adolescents (15–18 years of age) with ADHD after participating in a structured skills training group. The interviews were transcribed verbatim and qualitative content analysis were used to analyze the text. The participants emphasized the value of meeting other adolescents with ADHD and the opportunity to exchange experiences, strategies and tips. Participating in the group treatment made the adolescents realize that they were not alone, and feelings of togetherness and an increased acceptance of themselves were described. The participants associated the treatment with elevated knowledge and understanding, for example, about ADHD, their own functioning and helpful strategies. They also described emotional and behavioral changes, such as higher self-esteem, fewer inter-personal conflicts and improved concentration. Activating and experiential exercises were considered important elements of the treatment, and the participants expressed a need for a variation of exercises, as well as more time for practicing skills, discussions and breaks. The results indicate that the group format add an extra value to the treatment and that the use of an active approach throughout the treatment is of importance for this group of patients. 相似文献
219.
近年来, 大量的研究对高社交焦虑者的情绪面孔加工和社交焦虑的干预进行了考察, 取得了丰富成果, 但仍存在以下不足: (1) 在以往的中国动态情绪面孔库存中, 刺激材料的情绪类别、视频维度以及视频持续时间的种类偏少; (2) 高社交焦虑者识别动态情绪面孔的神经机制未被系统探讨; (3) 注意偏向训练的效果存在争议, 即一些研究者发现注意偏向训练对社交焦虑有明显的缓解作用, 而其他研究者却未发现注意偏向训练的效果。针对这些不足, 当前项目建设的中国人动态情绪面孔库拟增加刺激材料的情绪类别、视频维度以及视频持续时间的类型, 此外运用神经科学的技术系统探究高社交焦虑者对动态情绪面孔的识别机制, 最后采用工作记忆训练改善高社交焦虑者对动态生气面孔识别的注意偏向。本研究团队提出了高社交焦虑个体识别动态情绪面孔的神经机制模型, 该模型主要包括机制和干预两个部分。本项目的开展不仅为动态情绪面孔加工和社交焦虑研究提供了新视角, 还突破原有单一的研究方法, 拟从行为、电生理和脑成像三个层次进行研究。研究成果将促进社交焦虑干预工作的开展, 从而缓解社交焦虑个体的心理健康问题, 对于提高他们的幸福感和生命质量有重要价值。 相似文献
220.
Sex Roles - How fundamentally different do people generally think men and women are? Gender essentialism refers to beliefs that women and men have distinct, innate, and fixed biological essences... 相似文献