Multifinality in implicit choice

This research examines the possibility that people's choices in the service of an explicit focal goal may also reflect their tendency to fulfill implicit background goals and in that sense are multifinal. We carried out 5 experimental studies to investigate this notion. In Experiment 1, a primed implicit goal affected individuals' choices even when those avowedly served an explicit "focal" goal. Experiment 2 replicated this finding with a different type of implicit goals. Experiment 3 found that primed implicit goals had no effect on choices where the options that served them undermined the explicit goal. Experiment 4 found that a primed implicit goal served by a multifinal option does not privilege it over a unifinal option if that goal had been already attained by a different means. Finally, Experiment 5, via 3 types of control groups, showed that choices were affected by both the explicit and implicit goals in isolation, and they shifted toward multifinality when these goals were conjointly present. The discussion considers the integrative potential of the multifinality framework and its implications for a variety of phenomena in the domain of motivated cognition.     

How many roads lead to Rome? Equifinality set‐size and commitment to goals and means

Four studies examined the relation between the number of equifinal means to a goal, actors' commitment to that goal, and their commitment to the means. In Study 1, participants freely generated varying number of means to two of their work goals. In Study 2, they generated social means to their goals (people they viewed as helpful to goal attainment). In Studies 3 and 4, the number of means to participants' goals was experimentally manipulated. All four studies found that means commitment is negatively related, whereas goal commitment is positively related, to means number. Consistent support was also obtained for the notion that the relation between means number and goal commitment is mediated by the expectancy of goal attainment, and by goal importance. Conceptual and practical implications of the findings were considered that link together the notions of substitutability and dependency within a goal systemic framework. Copyright © 2010 John Wiley & Sons, Ltd.     

Positive affect as informational feedback in goal pursuit

Two studies investigated the cognitive activation of a goal following a promise to complete it. Current theorizing about the impact of positive affect as informational feedback in goal pursuit suggests two contradictory conclusions: (1) positive affect can signal that sufficient progress towards a goal has been made, but also (2) positive affect can signal that commitment to a goal should be maintained. When individuals infer that significant progress toward goal achievement has been made, the goal should be deactivated, but when individuals infer that commitment to the goal should be maintained, goal activation should be increased. To determine the conditions in which positive affect leads to increased goal activation as opposed to goal deactivation, we proposed that competing goals serve as a moderator. We found that positive affect led to decreased goal activation when competing goals were present, but to increased goal activation when competing goals were absent.     

Priming against your will: How accessible alternatives affect goal pursuit

Four studies examined how diverse aspects of goal pursuit are influenced by the accessibility of alternative goals. It was consistently found that such an accessibility often affects the resources allocated to a focal goal, influencing commitment, progress, and the development of effective means, as well as one's emotional reponses to positive and negative feedback about one's striving efforts. Moreover, the direction of these influences was found to depend on how the alternative goals relate to the focal pursuit. Alternatives unrelated to the focal goal pull resources away from it, whereas alternatives facilitatively related to a focal goal draw resources toward it.     

Starting research in interaction design with visuals for low-functioning children in the autistic spectrum: a protocol.

On starting to think about interaction design for low-functioning persons in the autistic spectrum (PAS), especially children, one finds a number of questions that are difficult to answer: Can we typify the PAS user? Can we engage the user in interactive communication without generating frustrating or obsessive situations? What sort of visual stimuli can we provide? Will they prefer representational or abstract visual stimuli? Will they understand three-dimensional (3D) graphic representation? What sort of interfaces will they accept? Can we set ambitious goals such as education or therapy? Unfortunately, most of these questions have no answer yet. Hence, we decided to set an apparently simple goal: to design a "fun application," with no intention to reach the level of education or therapy. The goal was to be attained by giving the users a sense of agency--by providing first a sense of control in the interaction dialogue. Our approach to visual stimuli design has been based on the use of geometric, abstract, two-dimensional (2D), real-time computer graphics in a full-body, non-invasive, interactive space. The results obtained within the European-funded project MultiSensory Environment Design for an Interface between Autistic and Typical Expressiveness (MEDIATE) have been extremely encouraging.     

When similarity breeds content: need for closure and the allure of homogeneous and self-resembling groups

Four studies explored the relation between members' need for cognitive closure and their feelings toward groups. It was found that high (vs. low) need for closure individuals liked in-groups and out-groups more as function of the degree to which their membership was perceived as homogeneous (Studies 1-4), provided it was also self-similar (Studies 3 and 4). These results are discussed in terms of the relation between need for closure and homogeneous (vs. heterogeneous) groups' apparent potential as "closure providers."     

Leading us not unto temptation: momentary allurements elicit overriding goal activation

The present research explored the nature of automatic associations formed between short-term motives (temptations) and the overriding goals with which they interfere. Five experimental studies, encompassing several self-regulatory domains, found that temptations tend to activate such higher priority goals, whereas the latter tend to inhibit the temptations. These activation patterns occurred outside of participants' conscious awareness and did not appear to tax their mental resources. Moreover, they varied as a function of subjective goal importance and were more pronounced for successful versus unsuccessful self-regulators in a given domain. Finally, priming by temptation stimuli was found not only to influence the activation of overriding goals but also to affect goal-congruent behavioral choices.     

Motivational effects in the social comparison of opinions

Four experiments were executed to test the effects of different epistemic motivations on subjects' tendency to compare with agreeing or disagreeing others. We found that under high (vs. low) fear of invalidity, subjects tend more to compare with disagreeing (vs. agreeing) others. By contrast, under high (vs. low) need for self-confirmation or a high (vs. low) need for cognitive structure, subjects tended more to compare with agreeing others. These results are discussed in reference to social comparison formulations (Festinger, 1954; Goethals & Darley, 1977) and the theory of lay epistemology (Kruglanski & Ajzen, 1983; Kruglanski & Freund, 1983).     

A view from a bridge: Synthesizing the consistency and attribution paradigms from a lay epistemic perspective

A theory of lay epistemology is applied toward an integration of attribution theory with cognitive consistency theories. The integration follows a three-fold partition of the epistemic process into its deductive, motivational and contentual aspects. The commonality of the attribution and consistency paradigms is apparent in regard to the deductive aspect: In both frameworks central role is accorded the criterion of deducibility or consistency whereby cognitions are validated. However, attribution theory emphasizes the consequences of consistent information, which increases attributional confidence, whereas cognitive consistency theories emphasize the consequences of inconsistent information, which detracts from judgmental confidence, hence occasionally induces negative affect. The motivational component represents a neglected dimension in attributional theorizing. It also defines the conditions under which inconsistency may be motivating. This may occur where inconsistency (I) fosters doubt where knowledge was strongly desired, (2) undermines a particular desirable conclusion. The differences among the cognitive consistency and the attributional formulations are ones of cognitive content. However, the same epistemic process is assumed common to all attribution and consistency formulations. Potential research benefits of focusing on this common process are noted.     

Prejudice in person memory: Self‐threat biases memories of stigmatized group members

The present research investigated whether self‐threat biases memory via retrieval‐induced forgetting. Results show that people under self‐threat whose goal is to restore their self‐worth by making prejudicial judgments that deprecate others are more likely to exhibit an enhanced RIF effect for positive items and a reduced RIF for negative items ascribed to a stereotyped target (i.e., homosexual). Overall, the present findings are consistent with the view that motivation can affect the magnitude of RIF effects in person memory and that, in turn, they can serve as mechanisms for justifying desired conclusions.