Culture-specific approach to the study of individualism/collectivism

Studies in individualism/collectivism (Triandis, McCusker & Hui, 1990) have revealed a considerable cultural connotation of the phenomena. The aim of our investigation was to develop a cross-culturally equivalent psychometric instrument for measuring individualistic versus collectivistic orientation on the basis of the shared representation of individualism/collectivism among Bulgarians. By applying the psychosemantic methodology we extracted seven concepts which form the individualism/collectivism dimension. The proposed instrument, labelled Bulgarian individualism/collectivism (BIC) scale, consists of a preference choice between the two words in every possible pair of the seven words. Validation studies included investigation of the relationship between the BIC scale and value orientation, between the BIC scale and general views of society and political preferences, and between the BIC scale and behavioural intentions such as the intention to start a business of one's own, the intention to emigrate, and the choice of professional vocation. Results were compared with the relationship of these variables to other measures of individualism/collectivism (scales of Triandis and Brown). The results suggest that the BIC scale reveals a more global orientation, whereas the other scales are concerned with specific everyday behaviours. A comparison between Bulgarian and American samples revealed some specificity in the Bulgarian social representation of individualism/collectivism, which can be explained by the extremely collectivistic norms of the former communist society in Bulgaria.     

Aging and the depth of binocular rivalry suppression

Two experiments were designed to examine the effect of aging on the strength of binocular rivalry suppression. To produce rivalry, orthogonally oriented sine-wave luminance gratings were presented dichoptically. The observers were then required either to discriminate the spatial location of a probe spot presented to the dominant or suppressed eye's view or to detect the presence or absence of the probe. The observers in the younger and older age groups exhibited typical rivalry suppression for both tasks (i.e., the probe was more difficult to detect or discriminate when presented to the suppressed eye), but the magnitude of the suppression was significantly larger in the older observers. This increased suppression that accompanies aging can be explained by a reduction in the inhibition produced by the binocular matching circuitry of S. R. Lehky and R. Blake's (1991) model.     

Explication of interspousal criticality bias

Although bias towards perceiving spousal criticism is related to dysphoria and marital discord (Smith & Peterson, 2008), the bias construct has received insufficient elaboration. We explicated the criticality bias construct by exploring its correlates and incremental validity relative to perceived criticism, marital attributions, and negative affect. 118 couples completed self-report measures and undertook a videotaped discussion task. Signal detection analyses of both spouses' and outside observers' ratings of discussions produced bias indices. Criticality bias evidenced a pattern of convergent and discriminant validity mirroring perceived criticism's (Renshaw, 2008). Bias also provided incremental validity beyond perceived criticism, marital attributions, and negative affect to the prediction of behavior. Bias may be a dysfunctional way to view marital events and a stress generation process.     

From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness

We demonstrate that consumers have learned that unhealthy snacks such as potato chips tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be sold in matte packages (in studies 1–3). As a result, consumers who see a snack food package with a glossy [matte] surface will infer lesser [greater] healthfulness of its contents (study 4), consume less [more] of it (study 5), and be more likely to choose a glossy [matte] package from an assortment of snack packages if motivated to engage in tasty [healthful] eating (study 6). Theoretical and managerial implications as well as future research opportunities are discussed.     

White and Black American Children's Implicit Intergroup Bias

Despite a decline in explicit prejudice, adults and children from majority groups (e.g., White Americans) often express bias implicitly, as assessed by the Implicit Association Test. In contrast, minority-group (e.g., Black American) adults on average show no bias on the IAT. In the present research, representing the first empirical investigation of whether Black children's IAT responses parallel those of Black adults, we examined implicit bias in 7-11-year-old White and Black American children. Replicating previous findings with adults, whereas White children showed a robust ingroup bias, Black children showed no bias. Additionally, we investigated the role of valuing status in the development of implicit bias. For Black children, explicit preference for high status predicted implicit outgroup bias: Black children who explicitly expressed high preference for rich (vs. poor) people showed an implicit preference for Whites comparable in magnitude to White children's ingroup bias. Implications for research on intergroup bias are discussed.     

Children discard a resource to avoid inequity

Elucidating how inequity aversion (a tendency to dislike and correct unequal outcomes) functions as one develops is important to understanding more complex fairness considerations in adulthood. Although previous research has demonstrated that adults and children reduce inequity, it is unclear if people are actually responding negatively to inequity or if people dislike others getting more than them (motivated by social comparison) and like to share maximal resources, especially with those who have few resources (motivated by social welfare preferences). In order to evaluate if children are truly averse to inequity, we had 3- to 8-year-old children distribute resources to 3rd parties and found that 6- to 8-year-old children would rather throw a resource in the trash than distribute unequally, suggesting that concerns with equity can trump concerns with maximal sharing. We also demonstrated that children's reactions were not based on wanting to avoid upsetting the recipients or based on a preference for visual symmetry and that children will even throw away a resource that could have gone to themselves in order to avoid inequity. These results demonstrate the existence of inequity aversion in children, provide a new method for studying inequity aversion specifically, and suggest the need for new models to explain why inequity aversion may have evolved.     

Concurrent drinking and smoking among college students: An event-level analysis

Cigarette smoking and drinking commonly co-occur among college students, a population that is at high risk for developing alcohol and nicotine use disorders. Several studies have been conducted that have examined predictors of drinking or smoking to gain a better understanding of the antecedents of engaging in these behaviors. Yet, few studies have examined specific factors that influence concurrent smoking and drinking in this population. The current study used data from a 21-day electronic diary-based study of college students (n=86) who engaged in concurrent drinking and smoking to examine event-level associations between alcohol use and cigarette smoking in the student's natural environment. We specifically focused on within-person analyses of contexts in which students reported smoking and drinking simultaneously in comparison to contexts in which students reporting drinking without smoking. Situational contexts included environmental setting, whether s/he was alone or with others, and changes in stress and urges to smoke before initiating drinking. Results indicated that students drank more while smoking and smoked three times as many cigarettes, on average, during drinking episodes. Being with others at a party or a bar was associated with increased odds of smoking while drinking. Likewise, increased stress since the prior assessment predicted a greater likelihood of smoking while drinking. Based on the findings from the present study, it is important for future prevention and intervention efforts to consider social settings and heightened stress among students as potential risk factors for engaging in concurrent drinking and smoking.