The road to learning “who am I” is digitized: A study on consumer self-discovery through augmented reality tools

Today, digital tools offer multiple avenues for consumers to learn about themselves. Self-discovery or knowing “who am I” is fundamental to our everyday experience. However, there is a paucity of research that investigates the “how and why” of self-discovery, made possible by technological advancements. Adopting the theoretical tenets of extended self, possible selves, storied selves, and the twin metaphors of self and identity, we follow a multimethod qualitative approach to explore consumer self-discovery in the context of AR-based makeup and grooming apps and filters. We establish a framework for AR-facilitated self-discovery by analyzing the data obtained via Netnography and 22 in-depth interviews. The findings suggest that digital tools enable the discovery of previously unknown facets of the consumers' self-concept. Theoretically, this study demystifies the process of technology-enabled self-discovery, which is related to better life decisions and consumer well-being. Brands may apply these insights to inculcate the discovery components into the AR design, which can facilitate the adoption of new products. Finally, this study highlights the possible challenges to be avoided to ensure consumer well-being while using AR-enabled digital tools.     

Part-list cuing in speeded recognition and free recall

The primary question was whether part-list cuing decrements would occur in a speeded yes/no recognition task and free recall. After studying category exemplars, participants were tested either after re-presentation of a subset of the exemplars (cues) or without re-presentation. Free recall of all study items followed the recognition task in each trial. Across two experiments, results demonstrated part-list cuing impairment in two ways: significant slowing of target recognition and lower free recall of target items in cued than in uncued trials. These findings extend the limited research on part-list cuing in recognition and support retrieval inhibition and retrieval competition interpretations of the phenomenon. Moreover, despite arguments for the necessity of the presence of cues for part-list inhibition, the present experiments demonstrate that the negative effects of cues can persist in their absence.     

The Need for Synergy in Academic Policies: An Introduction to the Dialogue on Pre‐registration

There has been much debate on the need for preregistering experimental studies. Opinions differ with some people believing that “pre‐registration should be required—for us to believe the results of papers,” and others believing that “pre‐registration makes no difference to science and just adds work.” This research dialogue brings differing viewpoints together, in an open academic dialogue. Two target articles and two commentaries discuss what pre‐registration does for replicability of studies, and what cost it adds on authors and reviewers. Additionally, in my introduction to the research dialogue, I deliberate on the need for synergy between our journals, review teams, authors, and institutions, in order for any new policies on pre‐registration to be successfully adopted.     

Selfhood and the Problem of Sameness: Some Reflections

Journal of Indian Council of Philosophical Research - This paper examines the problem of sameness in terms of being it the classical problem of personal identity and various philosophical positions...     

A processing advantage associated with analytic perceptual tendencies: European Americans outperform Asians on multiple object tracking

Analytic visual processing and holistic visual processing have been conceptualized in terms of attention to focal objects vs. the background. We expand the study of perceptual biases associated with these attentional patterns using the multiple object tracking task, which measures people's ability to track multiple moving target objects amidst otherwise identical distractors. We test two competing hypotheses: (1) Asians' more frequent eye saccades will enable them to quickly cycle through the multiple target objects before the objects move too far away, giving them another perceptual advantage; and (2) European Americans' tendency to focus attention on the focal objects while inhibiting attention to less important objects might facilitate tracking of multiple moving objects. We find that European Americans significantly outperform Asians on multiple object tracking. The research expands the conceptualization of analytic processing and holistic processing to include selective attention as a key component, a facet that has not been previously identified.     

Screening for Muir-Torre Syndrome Using Mismatch Repair Protein Immunohistochemistry of Sebaceous Neoplasms

Screening for the Muir-Torre variant of Lynch Syndrome (LS) using Mismatch Repair (MMR) gene immunohistochemistry (IHC) on sebaceous neoplasms (SNs) is technically feasible. To date, research into the clinical utility of MMR IHC for this indication is limited. We conducted a retrospective chart review of 90 patients with MMR IHC completed on at least one SN from January 2005 to May 2010. SNs included were adenomas, epitheliomas, carcinomas and basal and squamous cell carcinomas with sebaceous differentiation. Of the 90 patients, 13 (14 %) had genetically confirmed or fulfilled clinical criteria for a diagnosis of MTS and 51 patients (57 %) presented with an abnormal MMR IHC result (loss of one or more MMR proteins) on at least one SN. Abnormal IHC had a sensitivity of 85 %, specificity of 48 %, positive predictive value (PPV) of 22 % and negative predictive value (NPV) of 95 % when evaluating for MTS. When personal or family history of colorectal cancer (≥2 family members with a history of colorectal cancer) was taken into consideration, ignoring IHC results, sensitivity was 92 %, specificity was 99 %, PPV was 92 % and NPV was 99 %. MMR IHC on SNs when used to screen for MTS has poor diagnostic utility. We recommend that MMR IHC not be performed routinely on SNs when the patient does not have either personal or family history of colorectal cancer.     

Beliefs about emotional residue: the idea that emotions leave a trace in the physical environment

Drawing upon the literatures on beliefs about magical contagion and property transmission, we examined people's belief in a novel mechanism of human-to-human contagion, emotional residue. This is the lay belief that people's emotions leave traces in the physical environment, which can later influence others or be sensed by others. Studies 1-4 demonstrated that Indians are more likely than Americans to endorse a lay theory of emotions as substances that move in and out of the body, and to claim that they can sense emotional residue. However, when the belief in emotional residue is measured implicitly, both Indians and American believe to a similar extent that emotional residue influences the moods and behaviors of those who come into contact with it (Studies 5-7). Both Indians and Americans also believe that closer relationships and a larger number of people yield more detectable residue (Study 8). Finally, Study 9 demonstrated that beliefs about emotional residue can influence people's behaviors. Together, these finding suggest that emotional residue is likely to be an intuitive concept, one that people in different cultures acquire even without explicit instruction.