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21.
Hye Jin Yoon Jongmin Lee Jeong Yeob Han Youngjee Ko Hanyoung Kim Youngji Seo Ja Kyung Seo 《Journal of Consumer Behaviour》2023,22(5):1084-1095
Since COVID-19 was declared a global pandemic, scholars and practitioners have put much effort into testing effective advertising strategies for COVID-19 vaccinations. Guided by humor theories, this study aimed to examine (1) the effect of humor on persuading COVID-19 vaccination and (2) the moderating role of trust in government for the unvaccinated population. Across two studies (college students and general adult populations), for lower trust in government individuals, through greater public service advertisement (PSA) processing depth and believability, there was a higher vaccination intention after the humor (non-humor) advertisement. For higher trust in government individuals, there was evidence that the vaccination intention was lowered after the humor (vs. non-humor) message through lowered PSA processing depth and believability. This study expands humor theory into testing COVID-19 vaccination messages while considering an individual psychological factor, trust in the government, that has emerged as an essential determinant to COVID-19 messaging. The contributions to COVID-19 vaccination advertising strategy and advertising to the unvaccinated population, in general, are discussed. 相似文献
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This experiment investigated effects of report order and training on multidimensional stimulus identification. Subjects were required to identify each two-dimensional symbol. There were two orders of reporting the two dimensions of a stimulus. Subjects performed the task for three practice sessions. Both behavioral data and event-related potentials were recorded. Analysis showed order of report had no significant effect on behavior data. But when participants responded in Order Shape/ Part, they showed more N2 inhibition for Order Part/Shape. The P3 mean amplitude was marginally significantly greater for Order Part/Shape than Order Shape/Part. This indicated Order Part/Shape, according to natural language habits, was more appropriate and less cognitively demanding than Order Shape/Part. For the two report orders, along with reduction of reaction time, amplitude of N1 and N2 increased with practice. Amplitude of P2 decreased with practice, and no P3 habituation was found. ERP data indicated no habituation effect. Results suggested neural activity depended not only on perceptual mechanism but also on extent of learning. 相似文献
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Moon-Soo Lee Young-Hoon Ko Hyoung-Seok Song Ku-Hyung Kwon Hyeon-Soo Lee Min Nam In-Kwa Jung 《Cyberpsychology & behavior》2007,10(2):278-285
As the number of internet users increases, a new game genre using the internet as a networking tool is emerging. Some game genres are regarded as having greater addiction potentials than others. Games and the internet are closely related. We investigated games frequently used by adolescents and classified each of them with the help of game professionals. We also examined internet use patterns to identify relationships between game genre and internet use patterns. 627 middle school and high school students (male 488, female 139) completed questionnaires concerning computer and game use patterns and Korean internet addiction scales. Game genres were divided into eight criteria (simulation, role playing game, web board, community, action, adventure, shooting, and sports). Using Korean internet addiction scales, 627 participants were divided into a normal group (474), a potential risk group (128), and a high-risk group (25). Each group showed significant differences in total internet addiction scores. We classified players into specific game users based upon the game types they most prefer. Role playing game users showed significantly higher internet addiction scores than web board and sports game users. Game and internet addictions are also connected with interpersonal relationship patterns. We suggest that users of some game genre have unique psychological addiction potentials that are different from others and that this influences both game selection and internet use. 相似文献
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Aim of present study was to understand changes in speech of clients with regard to certain linguistic features from 5th to 15th session of psychotherapy. First person pronoun use in information structure positions were analyzed in speech of clients. Participants of this study were 11 psychotherapists (clinical psychology master and doctorate students) and 16 clients (applicants to AYNA Psychotherapy Unit). In present study word count results of clinets’ speeches were analyzed by ANOVA method. According to results, use of first person pronoun changed significantly in preverbal position from 5th to 15th sessions of psychotherapy. Findings of this study suggest that, psychotherapy leads to certain linguistic changes, and these changes discussed to be means of understand change of clients during psychotherapy 相似文献
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Past work has shown that in‐group role models buffer stereotyped targets from stereotype threat. What is less clear is what makes an effective in‐group role model. Accordingly, we conducted a study to examine whether increasing the similarity of in‐group role models will enhance their effectiveness in stereotype threat situations. Female participants in this study were either exposed to a more or less similar (on the basis of school affiliation, life experiences, and interests) female job candidate who was either high or low in math competence. Afterwards, participants took a math exam under stereotype threat conditions. Results revealed that similarity moderated the effect of job candidate math competence: Female participants' math performance improved more after exposure to a more similar compared with a less similar, high math‐competent candidate. No effects of similarity occurred for the low math‐competent candidates. We further found that feelings of intimidation partially mediated the performance effects. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献
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Sei Jin Ko Dominique Muller Diederik A. Stapel 《Journal of experimental social psychology》2008,44(3):833-839
Given the dramatic shifts in societal norms to curb overt stereotyping and prejudice, these biases may leak out in more subtle ways than were apparent in the past. Accordingly, we examined how the suppression of stereotypes might affect post-suppression category-based stereotyping and the more subtle feature-based stereotyping. In support of our proposition, participants in the suppression condition used more feature-based, but less category-based stereotypes in their post-suppression task than participants in the control condition. Furthermore, a relation between post-suppression category-based and feature-based stereotyping existed in the suppression condition such that decreases in category-based stereotyping were associated with increases in feature-based stereotyping. Findings as a whole suggest that norms against the expression of stereotypic biases may ironically lead people to be more vulnerable to biases as a function of within-category features. 相似文献