A Cognitive Model of Customer‐Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results

The main purpose of this research is to identify the underlying cognitive structure of brand equity. Existing research on brand equity is used to identify 4 cognitive “components” of customer‐based brand equity. These are labeled as global brand attitude, strength of preference, brand knowledge, and brand heuristic. A conceptual framework of how these components (or subconstructs) are interrelated is proposed and empirically tested using data from 2 frequently purchased product categories. Covariance structure modeling is used as the analysis methodology. The results indicate that all the identified cognitive components are important determinants of customer‐based brand equity. Specifically, the brand heuristic component serves as an important mediator in 2 “cognitive chains” that link global brand attitude to brand knowledge and global brand attitude to strength of preference, respectively. The study findings have important implications for designing equity maintenance strategies for frequently purchased products.     

Frozen narratives? Post‐divorce processes and contact disputes

The aim of this paper is to explore some interactive processes and constraints as adults and children develop new narratives post-divorce. It will look at how adults' narratives can become more rigid or frozen over time as a result of battles within the legal system, and the effect this can have on children. Dilemmas and contradictions for therapists attempting to bring about change in the context of an assessment will be discussed, as will the challenge of introducing therapeutic 'understanding-based' language into an adversarial system organized around 'evidence-based' language. The therapeutic work described takes place in the context of court assessments of children whose parents are engaged in disputes over contact. Case vignettes will be used to illustrate the processes described, and dilemmas for therapists will be discussed as they position themselves in relation to conflicting narratives.     

Leisure time physical activity motives and smoking in adolescence

ObjectivesThe study aimed to gain a better understanding of the relationship between leisure time physical activity and smoking in adolescence by investigating adolescents' motives for participation in leisure time physical activity.MethodsThe study involved cross-sectional and longitudinal data from a postal survey involving 16–22-year old Danes. The hypothesized associations were examined using hierarchical logistic regression analyses.ResultsAn inverse association between participating in leisure time physical activity and smoking was found. Participation in leisure time physical activity for friendship or competition reasons were conditions that strengthened the inverse association between physical activity and smoking in males. In contrast, participation for the reason of losing weight or gaining self-esteem appeared to weaken the inverse association among females. In addition, the motives enjoyment, health and, in females, friendships and stress relief were associated with less smoking irrespective of participation level, while the motives self-esteem, losing weight and, in males, friendships were unrelated or even positively related to smoking.ConclusionsThe association between adolescents' leisure time physical activity and smoking behavior differs with the underlying motivation for the activity.     

Learning to like or dislike by association: No need for contingency awareness

One way to learn to like or dislike a neutral target stimulus is through associations with positive or negative context stimuli. The present research investigates whether people need to be aware of the association between a target and a context stimulus (i.e., contingency aware) in order for associative learning of likes and dislikes to occur. We predicted that awareness of the association between context and target is necessary when target novelty is low, but not when target novelty is high. We conducted two experiments in which we varied target novelty and measured contingency awareness using a picture-bound recognition task. This allowed us to separately investigate evaluative conditioning for “contingency awareness” and “contingency unawareness” context–target pairs. The results show, as predicted, that awareness of the association between context and target is needed for low-novelty targets but not needed for high-novelty targets.     

Body Image Concerns and Contingent Self-Esteem in Male and Female College Students

Body dissatisfaction in females, and to a lesser extent males, is associated with low self-esteem, depression, and eating disorders. This research examined gender as a moderator of the association between contingent self-esteem and body image concerns, including weight and muscularity. Participants included 359 (59.1% female) heavy drinking first-year U.S. undergraduate students who completed a survey assessing health-related risk behaviors. Hierarchical multiple regression was used to examine relations among gender, contingent self-esteem, and body image. Females reported higher levels of contingent self-esteem and greater concerns about their weight, although males reported a greater drive for muscularity. The relationship between contingent self-esteem and weight concerns was stronger among females, and for males, greater contingent self-esteem was associated with a greater drive for muscularity.     

Neuropsychological course after surgery for intracranial aneurysms. A prospective study and a critical review

Previously, only three studies with representative samples of patients with ruptured intracranial aneurysms have provided detailed results of prospective, repeated, neuropsychological assessments after surgery. These studies apparently disagree with regard to occurrence of cognitive deficits and to degree of improvement between early and delayed follow-ups. The present paper attempts to analyze the conditions underlying these differences in results. As a first step in this analysis we present a comprehensive, prospective, neuropsychological investigation of a consecutive sample of 41 patients with rupture of a supratentorial aneurysm, assessed 4 and 12 months after surgery. It is concluded that a prorated course of improvement of a wide specter of psychological functions may be revealed, but that sensitive tests and large samples are needed to establish the range of deficits and improvements with time. Differences in patient selection with respect to severity of the acute clinical state and delayed deterioration apparently contribute importantly to the discrepance in previously reported outcome.     

Subjective decision making in medical school admissions: Potentials for discrimination

Medical schools place considerable emphasis on admissions interviews in the selection of students. Interviews, with unwritten performance criteria and subjective evaluation, contain the potential for unconscious discrimination against certain groups of applicants. This study investigates the contribution of interview scores to the total evaluation of male and female applicants for admission to one medical school in the United States. Findings reveal that interveiw scores are counted more heavily for females than males in arriving at a final ranking for admission. Further, females were rated lower in general than males on interview evaluations. While the magnitude of the associations is small, the combined effect points to a potential for discrimination, however unintended, against women applicants in the present case study.The authors appreciate the valuable criticisms of and comments on an earlier draft from Drs. Sidney Fleming, Dorothy Brinsfiled, Glenn Clark, Maurice Jurkiewicz, and Michael Kutner, some of whom may still take exception to parts of this article.     

The perception of distances and spatial relationships in natural outdoor environments

The ability of observers to perceive distances and spatial relationships in outdoor environments was investigated in two experiments. In experiment 1, the observers adjusted triangular configurations to appear equilateral, while in experiment 2, they adjusted the depth of triangles to match their base width. The results of both experiments revealed that there are large individual differences in how observers perceive distances in outdoor settings. The observers' judgments were greatly affected by the particular task they were asked to perform. The observers who had shown no evidence of perceptual distortions in experiment 1 (with binocular vision) demonstrated large perceptual distortions in experiment 2 when the task was changed to match distances in depth to frontal distances perpendicular to the observers' line of sight. Considered as a whole, the results indicate that there is no single relationship between physical and perceived space that is consistent with observers' judgments of distances in ordinary outdoor contexts.     

Pain perception in irritable bowel syndrome

Irritable bowel syndrome (IBS) is a functional gastrointestinal disorder characterized by chronic abdominal discomfort or pain in the absence of detectable organic disease. IBS is common and is associated with a significant impairment in health-related quality of life. Enhanced perception of visceral stimuli ("visceral hypersensitivity") appears to be an important pathophysiological mechanism. Early IBS studies using functional brain imaging techniques suggest an alteration in central pain modulation circuits, rather than an increased sensitivity of peripheral visceral pain pathways. The frequent comorbidity with psychiatric disorders suggests the possibility of shared pathophysiological mechanisms and etiologic factors.