How Women’s Nonconscious Association of Sex with Submission Relates to Their Subjective Sexual Arousability and Ability to Reach Orgasm

Common cultural stereotypes promote women’s submission to men, especially within intimate heterosexual relationships. Mirroring these stereotypes, women possess nonconscious associations between sex and submission (Sanchez, Kiefer & Ybarra, 2006). Moreover, women’s sex-submission associations predict greater reports of engagement in submissive sexual behavior (Sanchez et al., 2006). In the present research, we again found that women associate sex with submission at a nonconscious level. Study 1 showed that women’s nonconscious sex-submission associations predict reduced subjective arousability. Study 2 further demonstrated that these associations predict impaired ability to reach orgasm among women. These findings suggest that sex-submission associations may adversely affect women’s sexual functioning.     

Testing the theory of embodied cognition with subliminal words

In the current study, we tested the embodied cognition theory (ECT). The ECT postulates mandatory sensorimotor processing of words when accessing their meaning. We test that prediction by investigating whether invisible (i.e., subliminal) spatial words activate responses based on their long-term and short-term meaning. Masking of the words is used to prevent word visibility and intentional elaboration of the words’ semantic content. In this way, masking specifically isolates mandatory sensorimotor processing of words as predicted by the ECT. Do spatial subliminal words activate responses nonetheless? In Experiment 1, we demonstrate a spatial congruence effect of the invisible words if they precede visible target words. In Experiment 2, we show that masked words activate responses based on their long-term meaning. In Experiment 3, we demonstrate that masked words are also processed according to their short-term response meaning. We conclude that the ECT is supported by our findings and discuss implications of our results for embodied theories of semantic word processing and masked priming experiments.