品牌社区的形成与发展:社会认同和计划行为理论的视角

品牌社区是指一种特定的,不受地域限制的,基于某一品牌崇拜者之间结构化的社会关系而建立的社区。大量研究围绕社会认同理论、计划行为理论等相关理论,试图揭示品牌社区的形成、发展及作用机制。现有研究发现消费者对品牌的态度及其所感受到的主观行为规范等因素会影响个体的社区参与水平,而参与品牌社区有助于社区成员产生品牌认同,进而有效地维持并提高其品牌忠诚度。未来研究应该更多地关注自尊、自我意识以及社会认同威胁等变量。此外,国内研究者还应当考虑到东西方文化差异,促进相关理论及概念的本土化。     

Changes in cue-induced, prefrontal cortex activity with video-game play

Brain responses, particularly within the orbitofrontal and cingulate cortices, to Internet video-game cues in college students are similar to those observed in patients with substance dependence in response to the substance-related cues. In this study, we report changes in brain activity between baseline and following 6 weeks of Internet video-game play. We hypothesized that subjects with high levels of self-reported craving for Internet video-game play would be associated with increased activity in the prefrontal cortex, particularly the orbitofrontal and anterior cingulate cortex. Twenty-one healthy university students were recruited. At baseline and after a 6-week period of Internet video-game play, brain activity during presentation of video-game cues was assessed using 3T blood oxygen level dependent functional magnetic resonance imaging. Craving for Internet video-game play was assessed by self-report on a 7-point visual analogue scale following cue presentation. During a standardized 6-week video-game play period, brain activity in the anterior cingulate and orbitofrontal cortex of the excessive Internet game-playing group (EIGP) increased in response to Internet video-game cues. In contrast, activity observed in the general player group (GP) was not changed or decreased. In addition, the change of craving for Internet video games was positively correlated with the change in activity of the anterior cingulate in all subjects. These changes in frontal-lobe activity with extended video-game play may be similar to those observed during the early stages of addiction.     

God and the evangelical laboratory: Recent conservative Protestant thinking about theology and science

This review essay surveys 14 recent texts on theology and science published by six different evangelical (conservative Protestant) publishing houses since 1999. The spectrum of evangelical-theological approaches to evolution, natural history, and origins-of-life issues are presented in these texts, as are evangelical-theological perspectives on the Intelligent Design phenomenon, on theological and scientific method, and on the philosophy of science. Summary observations about the status quaestiones of the theology-and-science discussion in the evangelical world at the beginning of the twenty-first century are provided, and future developments anticipated among conservative Protestants in their engagements with the sciences.     

Normative systems theory for sustaining democracy

Democracy is the most widely admired type of political system but also perhaps the most difficult to maintain. If democracy does not operate by the principles of justice, the people may prefer to be governed through their own consent. Legitimacy requires effective performance. But effectiveness may be sacrificed to consent. Democracy is sustainable when its institutional framework promotes normatively desirable and politically desired objectives. It can be said that the viability of a democratic system depends on the principle of justice, which leads to the functioning of autopoietic system in the complex environment of civil society.     

Dynamic deformation of shape-memory alloys: Evidence of domino detwinning?

Deformation of NiTi shape-memory alloys (SMAs) under dynamic tension has been studied. It is found that the stress plateau associated with detwinning still exists at the highest strain rate tested (300s -1 ). Beyond the stress plateau, when dislocation mechanisms dominate the deformation process, the strain-hardening effect is more strongly dependent on strain rate. The dynamically deformed specimens exhibit a shape-recovery process and a two-way memory effect which are identical with that for the alloy deformed under quasistatic conditions. The observations suggest that the detwinning process takes place in SMAs under dynamic tension.     

Effect of electron concentration on the Laves phase stability of NbCr2–Ni produced by powder metallurgy

The powder metallurgy technology of mechanical alloying followed by hot-pressing consolidation has been used to obtain NbCr₂–Ni Laves phases. High-purity Nb, Cr, and Ni crystalline powders were milled for periods up to 35 h. These powders were vacuum sintered at 1250°C for 0.5 h under 45 MPa. The phase transformations of NbCr₂–Ni Laves phases have been investigated by X-ray diffraction. The grain size decreases and the microstrain increases with increased Ni content. Different phase transformations were observed from NbCr₂–Ni intermetallics. It is found that the electron concentration and phase stability correlation is obeyed in the Nb–Cr–Ni systems. However, the electron concentration corresponding to the C15/C14 phase transition is found to move to a higher value (i.e. 6.103) than the predicted one (i.e. 5.88) in the literature.     

The effects of smoking norms and attitudes on quitting intentions in Malaysia,Thailand and four Western nations: A cross-cultural comparison

This research investigated the influence of smoking attitudes and norms on quitting intentions in two predominantly collectivistic countries (Malaysia and Thailand) and four predominantly individualistic Western countries (Canada, USA, UK and Australia). Data from the International Tobacco Control Project (N = 13,062) revealed that higher odds of intending to quit were associated with negative personal attitudes in Thailand and the Western countries, but not in Malaysia; with norms against smoking from significant others in Malaysia and the Western countries, but not in Thailand; and with societal norms against smoking in all countries. Our findings indicate that normative factors are important determinants of intentions, but they play a different role in different cultural and/or tobacco control contexts. Interventions may be more effective if they are designed with these different patterns of social influence in mind.     

Holding your place: Reactions to the prospect of status gains and losses

This paper examines individuals’ reactions to the prospect of gaining or losing status in groups. The results of three experiments provide evidence that individuals attach greater value to status when recalling the risk of status loss than when recalling the potential for status gain (Experiment 1), are willing to pay more to avoid a status loss than to achieve a status gain (Experiment 1), and put forth greater effort when striving to prevent status loss than when striving to gain status (Experiment 2). Finally, individuals who risk losing status allocate more resources toward personal status concerns (and away from group interests and potential monetary gain) than do individuals who have a chance of gaining status (Experiment 3). We discuss the implications of this research both in terms of individuals’ psychological experience of their status, as well as status attainment and maintenance concerns in groups.     

基于DS/AHP的人员选拔方法

该研究针对人员选拔方式以选拔人员的主观判断为基础的特点,介绍一种解决不确定型多属性决策问题的DS/AHP方法。据此构造人员选拔的数学模型,对人员选拔信息进行分解与合成,将非确定性的主观评价转化为对定量指标的评价,在不同程度上得到候选人员所处的各种区间范围。实证分析表明,该方法可以对人员选拔信息进行合理的分解与融合,并且能够有效地处理人员选拔过程中的模糊性与不确定性。     

Facilitative and interference effects of facial expressions on familiarity as a function of repetition priming frequency

Facial expressions of familiar faces have been found to influence identification. In this study, we hypothesize that faces with emotional expression are encoded for both structural and variant information resulting in more robust identification. Eighty-eight participants were presented faces with repetition priming frequencies of 2, 5, 10, and 20 (learning stage) and then judged the faces in terms of familiarity (testing stage). Participants were randomized into one of the following conditions: The facial expression between learning and testing stage remained the same (F-F), faces with facial expression shown in the learning stage were neutralized in the testing stage (F-N), or faces with neutral expressions shown in the learning stage had emotional expressions in the testing stage (N-F). Results confirmed our hypothesis and implications are discussed.