The Sublime and the Other

What is the philosophical significance of the “sublime”, and does this concept still have any relevance to contemporary life? In this essay, I argue that the experience of the sublime is exceptionally important, insofar as it presents us with a general model for the experience of otherness, the encounter with transcendence itself, which might reasonably be viewed as impossible. As Rudolf Otto suggested, the experience of the sublime is closely related to the experience of the sacred; and even in Burke and Kant, the sublime is to be grasped as both an aesthetic and a religious experience which finally opens the individual to that which is greater than herself. Thus, the sublime has become a major theme in postmodern theory, precisely because it gives us access to the sacred and that which is wholly “other.”     

A PRELIMINARY COMPARISON OF REINFORCER ASSESSMENT METHODS FOR CHILDREN WITH ATTENTION DEFICIT HYPERACTIVITY DISORDER

We evaluated the relative treatment utility of a verbal forced-choice questionnaire, child nomination, and direct observation for identifying the most potent reinforcers for children with attention deficit hyperactivity disorder. Results demonstrated that all three methods were more likely to disagree than to agree, that a forced-choice format may enhance verbal reinforcer assessment, and that further development and evaluation of verbal reinforcer-assessment methods are needed.     

Biasing the pacemaker in the behavioral theory of timing

In the behavioral theory of timing, pacemaker rate is determined by overall rate of reinforcement. A two-alternative free-operant psychophysical procedure was employed to investigate whether pacemaker period was also sensitive to the differential rate of reinforcement. Responding on a left key during the first 25 s and on a right key during the second 25 s of a 50-s trial was reinforced at variable intervals, and variable-interval schedule values during the two halves of the trials were varied systematically. Responding on the right key during the first 25 s and on the left key during the second 25 s was not reinforced. Estimates of pacemaker period were derived from fits of a function predicted by the behavioral theory of timing to right-key response proportions in consecutive 5-s bins of the 50-s trial. Estimates of pacemaker period were shortest when the differential reinforcer rate most strongly favored right-key responses, and were longest when the differential reinforcer rate most strongly favored left-key responses. The results were consistent with the conclusion that pacemaker rate is influenced by relative reinforcer rate.     

The third person effect: Social distance and perceived media bias

Two studies were conducted to determine the conditions under which the third person effect (Davison, 1983) operates. It was hypothesized that the effect would be accentuated as target groups of others became more remote from the self. A second objective was to determine whether the effect operates in the absence of overtly persuasive intent in the media. Television programmes concerned with moral themes were employed as stimuli. The results further support Davison's claim that overestimation of media effects is greater when people imagine the responses of others whom they do not know than those of familar individuals. The results also indicate that the third person effect does operate in the absence of perceived persuasive intent, but is accentuated when bias is perceived by viewers.     

Romantic partners and body image disturbance: Further evidence for the role of perceived—actual disparities

In this study, female and male college dyads (primarily Caucasian) involved in a “romantic relationship” used schematic figures to rate their conceptions of body size on a variety of rating protocols, including actual self, ideal self, ideal opposite gender, perceived partner's ideal opposite gender, perceived partner's rating of self, and rating of partner's body size. Based on the reflected-appraisal literature and previous body image research on perceived—actual disparities in body size ratings, five discrepancy indices were created and related to dispositional levels of body image disturbance, eating dysfunction, and general psychological function (self-esteem, depression). The results clearly indicated gender differences in the particular predictor associated with all measures of disturbance. For females, the discrepancy between the Self rating and the Perceived Partner's Ideal Other Gender rating accounted for almost all of the variance associated with clinical indices of disturbance. For males, the discrepancy between the Self rating and the Actual Partner's Ideal Other Gender rating was the only important predictor to emerge in regression analyses. The findings are interpreted in light of recent research on actual/perceived differences in body size ratings.     

An investigation of the relationship between self-efficacy and the communication effectiveness of product manual formats

Product manuals have been virtually ignored in published research despite their relevance to consumer satisfaction and marketplace safety. This study examines self-efficacy (perceptions of capabilities related to operating a product) and how it influences the effectiveness of and is also influenced by three safety message formats commonly used in product manuals (i.e., 1. safety messages presented in list format at the front of the manual; 2; safety messages presented by semantic similarity interspersed throughout the manual—chunked format, and 3. safety messages presented in a combined format—both list and chunked). As anticipated, pre-exposure self-efficacy was a significant covariate which was found to be positively related to post-exposure self-efficacy and negatively related to information evaluation. Further, controlling for pre-exposure self-efficacy, post-exposure self-efficacy was significantly lower in the combined (list plus chunked) condition. Findings of this research have important implications for the practice of repeating safety warnings and future research in the consumer information domain.Authors are listed in alphabetical order. This study was supported by an Illinois State University Research Grant.