An exploratory study of determinant and indicant beliefs in attitude measurement

In the central equation of Fishbein's attitude theory the overall affect attached to an object is equated with the sum of evaluation × belief strength for the salient beliefs held by the individual concerned. Two previous studies have shown equally good prediction of attitude whether the beliefs used are those spontaneously elicited by each individual (ISB) or those most frequently elicited by the population (MSB). This result is replicated here in the context of an attitude change study. Fishbein's explanation for the efficiency, and occasional superiority, of modal sets of beliefs relative to individuals' own sets of beliefs, i.e., that MSB contain less non-salient items than ISB which result from inaccurate, forced elicitation, cannot account for the results in the present study since it is shown that a large proportion of MSB were non-salient for many of the subjects. Further, certain sets of beliefs known to be inappropriate, i.e., which were neither modally salient nor individually salient, are shown to be good predictors of attitude using the Fishbein equation. The implications of these findings for the theory and the practical use of the Fishbein technique are discussed.     

Shock-induced threat and biting by the turtle

Shock-induced biting and threat by the male painted turtle (Chrysemys picta marginata) were studied in three experiments. When restrained facing each other, the turtles threatened and bit other turtles in response to electric shock. Shock alone caused turtles to threaten an unshocked turtle; the movements of a shocked turtle were sufficient to cause an unshocked but restrained turtle to threaten. When the turtles were free to move, they avoided an encounter when shocked, even reversing a strong position preference in order to do so.     

Behavioural aspects of the management of diabetes mellitus: Education,self-care and metabolic control

A review is presented of factors relevant to the level of the knowledge, self-care and metabolic control of diabetic patients. Methods of assessing each of these are described, and ways of improving them reviewed. Recommendations are made for further work in this field.It is suggested that traditional education programmes have little clinical value beyond improving knowledge about diabetes. Among the recommendations made are approaches to the assessment and change of relevant health beliefs, and the use of behavioural methods of self-regulation, to improve the quality of self-care. The difficulties created by the variety of factors influencing metabolic control are discussed, with particular attention to the relevance of emotional stress.     

A comparison of “traditional” and “atypical” workers: Demographic,behavioral, and attitudinal differences

Differences among full-time (n=1066), part-time (n=132), and moonlighting employees (n=153) in a variety of occupations were examined. Moonlighters as compared to full-timers were younger, more frequently male, perceived less educational fit with their main jobs, and were primary wage earners. Full-timers as compared to part-timers were more frequently male, married, and primary wage earners. Part-timers had the greatest turnover, but no differences were detected for other withdrawal behaviors. Part-timers were more satisified with working conditions but were less satisfied with extrinsic rewards and life in general. Moonlighters expressed a stronger work ethic and placed less importance on working conditions.A version of this paper was presented at the 1991 Meetings of the Southwest Division of the Academy of Management in Houston, TX.     

Integrating speech information across talkers,gender, and sensory modality: Female faces and male voices in the McGurk effect

Studies of the McGurk effect have shown that when discrepant phonetic information is delivered to the auditory and visual modalities, the information is combined into a new percept not originally presented to either modality. In typical experiments, the auditory and visual speech signals are generated by the same talker. The present experiment examined whether a discrepancy in the gender of the talker between the auditory and visual signals would influence the magnitude of the McGurk effect. A male talker’s voice was dubbed onto a videotape containing a female talker’s face, and vice versa. The gender-incongruent videotapes were compared with gender-congruent videotapes, in which a male talker’s voice was dubbed onto a male face and a female talker’s voice was dubbed onto a female face. Even though there was a clear incompatibility in talker characteristics between the auditory and visual signals on the incongruent videotapes, the resulting magnitude of the McGurk effectwas not significantly different for the incongruent as opposed to the congruent videotapes. The results indicate that the mechanism for integrating speech information from the auditory and the visual modalities is not disrupted by a gender incompatibility even when it is perceptually apparent. The findings are compatible with the theoretical notion that information about voice characteristics of the talker is extracted and used to normalize the speech signal at an early stage of phonetic processing, prior to the integration of the auditory and the visual information.