The typicality of therapeutic ‘surprises’

One reason why exposure to a feared stimulus does not result in a reduction in anxiety involves patients' cognitions as to the typicality of the encounter. This possibility was tested by relating the discrepancy between the discomfort dental patients expect to feel and their actual experience to their views of the typicality of the appointment and any change in dental anxiety reported 3 months later. As predicted, a large discrepancy between expected and experienced pain was associated with a change in anxiety only when the patients were confident that the discrepancy was a typical one. Implications for the design of therapeutic programmes are discussed.     

Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Selective mechanisms in visual perception

The notion of perceptual tuning is investigated by presenting alternatives either before, after, or both before and after a tachistoscopic stimulus. Study 1 (N = 12) showed that identification accuracy is best with alternatives both before and after the stimulus, poorest with alternatives after the stimulus, and intermediate with alternatives only before the stimulus. Study 2 (N = 3) indicated that performance with alternatives both before and after the stimulus varies according to where S is permitted to fixate prior to each exposure. The possibility of a central tuning mechanism was not strongly supported.     

Self-esteem, attitude similarity, and attraction

Subjects evaluated three stimulus persons on several rating scales who were either 10%, 50%, or 90% similar to themselves in attitudes Subjects were divided into low, moderate, and high self-esteem groups on the basis of an earlier Q sort The results showed a strong positive relation between perceived similarity and positive attribution for each of the dependent variables, including liking, sophisticated, intelligent, sincere, happy, and a social distance scale A negative relation was obtained for two undesirable traits, arrogant and cynical Self-esteem interacted with similarity on several of the measures The difference between self-esteem groups was largely restricted to highly dissimilar stimulus persons Moderate esteem subjects were more favorable toward dissimilar persons than either of the other two groups, and the high and low groups tended to resemble each other more than either group resembled the moderate esteem group These results were discussed in terms of the relation between self-esteem and adjustment, and in terms of McGuire's (1968) theory that predicts a nonmonotonic relation between self-esteem and attitudes.     

Disruption of proofreading by irrelevant speech: Effects of attention,arousal or memory?

A series of five experiments examined the effects of irrelevant speech on proofreading and memory. Four of the experiments used a proofreading task and showed that the deleterious effects of irrelevant speech: (1) depend on the speech being meaningful, (2) are only present when the burden on short-term memory is low and (3) are manifested in a lower detection rate for non-contextual as opposed to contextual errors. Neither the spatial location of the speech (either in terms of spatial dispersion of sources or spatial movement of a single source) nor the intensity of the speech (in a range bounded by 50 dB(A) and 70 dB(A)) had any effect on proofreading. Late selection models of attention are favoured by the results in preference to models having arousal, short-term memory or early selection in attention as their basis. A final experiment showed serial recall for visual lists to be impaired by the presence of any speech-like sound (including reversed speech and speech in an unfamiliar language) which suggests a set of phenomena qualitatively different from those associated with proofreading. Throughout the article the practical consequences of the findings are emphasized.     

Shyness and sociability: a dangerous combination for illicit substance use in adolescent males?

Researchers have hypothesized that behavioral problems are accentuated when a shy person wants to be with other people. This need to be with others--sociability--is a related but separate construct from shyness. The purpose of the present study was to examine the relationship of shyness and sociability to illicit substance use in a sample of 654 male high school students. It was found that, in general, shy male adolescents were significantly more likely to use illicit substances when compared to those who were not shy. Those who were shy and highly sociable were significantly more likely to use hallucinogenic substances than were those who were shy and low to moderate in sociability as well as those who were not shy. Although not significant, there was a trend toward more cocaine and marijuana use among those who were shy and highly sociable. The implications of these findings for those who work with adolescents are discussed.     

The electronic teaching theater: Interactive hypermedia and mental models of the classroom

The introduction of hypermedia into the classroom presents both an opportunity to expand the power of teaching through electronic facilitation of the media and a challenge to redesign the classroom and instructional environment to exploit the enhanced features of hypermedia. This paper briefly surveys the current state of computers in the classroom and then argues that a more integrated approach is required. To this end, the concept of an electronic teaching theater is proposed which takes advantage of hypermedia and collaborative work environments. The aim of the electronic teaching theater is not to totally redesign the classroom and instructional interaction, but rather to facilitate it using well understood metaphors to lay out the dynamics of classroom interaction on the electronic media and to use the results from research in human/computer interaction to design the interface. To facilitate the application of hypermedia, a model of instructional interaction among the students, the instructors, the course material, and the products of instruction is presented. A number of component models pertaining to course preparation, lectures, note taking, and other instructional activities are then discussed that should prove useful in designing the electronic classroom. The origin of these models is the mental representation of the interaction as perceived by the teacher and the student. The idea is to start with such models as a base metaphor, to instantiate the metaphors in the electronic classroom, and then to explore innovations in the technology that go beyond the strict application of the metaphor. This work was supported in part by a grant from AT&T to the University of Maryland during the author’s visit to the Medical Research Council—Applied Psychological Unit, Cambridge, England. Appreciation is expressed to Patricia Wright and Richard M. Young for their helpful comments on this paper.     

A follow up study of a behavioral program for young people with learning disabilities and challenging behavior

This paper describes a pilot follow-up study of a behavioral program for 20 young people with learning disabilities and challenging behavior. Eighteen participants made good overall improvement during the treatment period, and this was partially maintained at follow-up. Eight had continued to improve, eight had deteriorated slightly and four had deteriorated markedly. Adaptive skills were generally maintained. The reemergence of challenging behaviors explained the difference between the Good and Poor Outcome groups. Those participants in the Good Outcome group were younger on admission, scored lower on adaptive skills and higher on challenging behaviors. In addition they had remained on the treatment programme for 12–18 months and had been discharged from the Unit for longer. The overall level of independent living had increased from preadmission and the majority of participants were living in less restrictive placements. These results confirm and extend the findings of previous research. The paper concludes by highlighting the need for more detailed longitudinal follow-up studies in this area.     

A comparison of instruction formats for administering a computerized behavioral test

Shaping and fading techniques were employed to replace written instructions used in computerized behavioral tests. Apple Macintosh computers and HyperCard with Pascal extensions were chosen as the development environment to implement the new techniques. Initial Findings demonstrate the effectiveness and relative efficiency of shaping techniques to teach correct performance on the Symbol-Digit Test.