Semantic emphasis in causal sentences

A shift in emphasis can change the truth-value of a singular causal sentence. This poses a challenge to the view that singular sentences predicate a relation. I argue that emphasized causal sentences conjoin predication of a causal relation between events with predication of a relation of causal relevance between states of affairs (or perhaps facts). This is superior to the treatments of such sentences offered by Achinstein, Dretske, Kim, Sanford, Bennett, and Levin. My proposal affords clarity regarding logical structure, at least at a certain level of detail. It makes the relation between the content of an emphasized causal sentence and the unemphasized version clear. It answers some questions about the ontological requirements of the truth of emphasized causal sentences, without introducing new entities (as do some other accounts) or unacceptable consequences for identity and individuation of events.     

The Influence of Source Physical Attractiveness on Advertising Effectiveness: A Functional Perspective1

High and low self-monitors heard either a physically attractive or unattractive source promote a new product with either strong or weak arguments. High self-monitors were persuaded by the physically attractive source only when she presented strong arguments. In contrast, low self-monitoring individuals were persuaded by the physically attractive source regardless of argument strength. Neither high nor low self-monitors were persuaded by the physically unattractive source, regardless of the quality of the arguments she offered. Cognitive response and recall data suggest that high self-monitors may have been systematically processing the physically attractive source's message and low self-monitors may have been more heuristically processing her message. Results are discussed in terms of their implications for advertising strategies.     

Ms. and the manager: A tale of two stereotypes

Recent research on the Ms. stereotype suggests a potentially important exception to the strong link between gender and managerial stereotypes observed in the 1970s. Specifically, we hypothesized that a woman who prefers “Ms.” as her title of address would be seen by perceivers of both sexes as more similar in the “requisite” traits of a successful, middle manager than would a woman who prefers a traditional title of address for herself. These hypotheses were tested by having respondents rate a “successful, middle manager” or other stimulus persons varying in titles of address, sex, and marital status. Correlational analyses of respondents' ratings of stimulus persons yielded strong support for the hypotheses. That is, a woman preferring Ms. as her title of address was seen by adult perceivers of both sexes as possessing the “requisite” personality characteristics of a successful, middle manager; whereas a traditionally titled woman was not. Implications of these findings are discussed.     

Overt responding in computer-based training

This experiment compared the extent to which students learned facts included in computer-based-training frames that required an overt response to those that did not. Frames included two types of facts: Some facts had one word missing which had to be supplied by the student (active facts). Other facts had no missing words and required no overt response (passive facts). Each student completed four 14-fact modules in random order. Two of the modules contained frames with all active facts. Each frame in the other two modules contained one active and six passive facts. Paper pretests and posttests showed that students learned twice as many facts when all facts in the module were active than when only one in seven were active. The modules that included passive facts required one-fifth the time to complete than those with only active facts. Students learned more facts per minute of training in one of the two modules that included passive facts than in the two modules with only active facts.     

Maternal aggression: disruption by perioral anesthesia in lactating Long-Evans rats (Rattus norvegicus)

Role of perioral somatosensation in the display of maternal aggression in Long-Evans Norway rats (Rattus norvegicus) was investigated during early lactation by local anesthesia of the mystacial pads with lidocaine, which blocks conduction in the infraorbital nerve. Acute perioral anesthesia markedly reduced the likelihood that maternal aggression was expressed; this effect of perioral anesthesia was not ameliorated by a repeated test with the same treatment or by pretreatment fighting experience. The dams that fought with the intruder during perioral anesthesia did so after greatly increased sniffing contact and with decreased vigor compared with controls. Males that were attacked tended to freeze, whereas males that were not attacked were active. Thus, trigeminal afferents are critical for the initiation and normal execution of maternal aggression responses in Norway rats.     

Differences in Personality Disorders and Family-of-Origin Characteristics for Male and Female Alcoholics: Implications for Treatment

This study investigated the personality and family-of-origin differences in male and female alcoholics. Results indicated that, regarding personality, men (both type 1 and type 2) were less troubled than were women. Implications for treatment based on these results are included.     

The lost e-mail method: Milgram’s lost-letter technique in the age of the Internet

We examined Milgram’s (1977) lost-letter technique using e-mail. In the first experiment, 79 college faculty received mock lost e-mail messages. Nineteen percent of those who received the messages responded, in all cases by returning the message to the “sender” instead of forwarding it to the “recipient.” In the second study, attitudes toward presidential candidate Ross Perot were examined by sending out two different messages to 200 randomly selected e-mail addresses in the United States. Although there was no differential response rate, examination of content revealed attitudes consistent with concurrent poll data.     

Prenatal gender preference of mothers of feminine and masculine boys: Relation to sibling sex composition and birth order

A mother's (prenatal) wish for a girl has, at times, been implicated as an etiological factor for boyhood femininity or its DSM-III-R diagnostic equivalent, the Gender Identity Disorder of Childhood. In one sample of 52 feminine and 52 nonclinical control boys from Los Angeles, the proportion of mothers who recalled a wish for a girl during the pregnancy did not differ significantly between groups (26.9% vs. 19.2%, respectively); however, in both groups, the maternal wish for a girl was significantly more common in sibships in which all of the proband's older siblings were male. In a second sample of 103 feminine boys from Toronto, the maternal wish for a girl was significantly higher than that found in the Los Angeles sample (43.7% vs. 26.9%), but a control group was not available; as in the Los Angeles sample, the maternal wish for a girl was significantly more common in sibships in which all of the proband's older siblings were male. Implications of these findings for further study of maternal influences on boyhood femininity are discussed.