Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s

Recent researchers have argued both that there has been change in the way gender is portrayed in television commercials and that gender images have remained stereotypical. Comparing television commercials from the 1950s/early 1960s to commercials from the 1980s, this study explores the issue of how much, if any, change has occurred in gender images. Additionally, the study focuses on the gender display of main characters and the circumstances under which it varies. Results indicate that there has been change in the images of women but not men. The activity that women are pictured in significantly changed from the 1950s to the 1980s, and a change in activity has the strongest effect on the display of gender.Partial funding for this research was provided by the Academic Senate of the University of California, Riverside. Statistical assistance was provided by Masako Ishii-Kuntz. Research assistance was provided by Kathryn Bigelow, Saralyn Caloff, and Eloy Zarate. We gratefully acknowledge the use of films housed at the UCLA Film and Television Archive. Our thanks to the anonymous reviewers atSex Roles for their helpful comments.     

The relationship between masculine gender role stress and psychological adjustment: A question of construct validity?

Masculine gender role stress is a theoretical construct that describes the stress created in men when they feel they are not meeting society's expectations for masculinity, or when the situation forces men to act in feminine-typed ways. The stress produced by these feelings or actions are thought to be related to negative psychological outcomes for men, but should be unrelated to well-being for women. The present study investigated the validity of the masculine gender role stress construct, especially with regard to the assumption that masculine gender role stress is related to negative psychological outcomes for men more than for women. Participants were a group of mostly Caucasian undergraduates. Results indicated that masculine gender role stress was related to depression, hostility, and anxiety, but to the same degree for both men and women. These findings suggest that, if MGRS is a valid construct, then researchers need to explore other ways in which this type of stress can negatively affect men, but not women.     

Addressing women's breast cancer risk and perceptions of control in medical settings

Many women with family histories of breast cancer deal with two distinct but related issues: their objective physical risk and the emotions this risk engenders. Studies indicate that approximately 70% of African American and white women are concerned about their chances of developing breast cancer someday and perceive themselves to be at risk. Health care providers, including psychologists, need to be aware of the special needs and psychosocial concerns of high-risk women with family histories of breast cancer, since perceptions of breast cancer risk influence screening practices. Providers need training in understanding the significance of specific family patterns of breast cancer, screening guidelines appropriate for women at risk, and the benefits and risks of available prevention options, including genetic screening. Delivering accurate information about both established risk factors known to elevate personal risk, such as age and family history, and factors which women associate with breast cancer, such as bumping and bruising a breast, smoking, and oral contraceptive use, is essential for promoting accurate risk perceptions and appropriate screening schedules.     

Preferential processing of target features in texture segmentation

In five experiments, observers were required to detect a texture target and/or identify the orientation of elements composing target and nontarget regions. They were significantly worse at discerning the orientation of nontarget regions than at detecting target presence (Experiment 1). On the other hand, accuracy of identifying target orientation was found to be near 100% (Experiment 2). When observers were required only to identify surround orientation (Experiment 3), accuracy was diminished on target-present trials relative to that on target-absent trials. The superiority of target processing and the interference produced by target presence on surround processing were demonstrated in unpracticed observers (Experiment 4). In Experiment 5, it was found that information regarding target presence is available before information regarding feature values of the target. These findings are consistent with a model of visual attention and search that incorporates a fast generalized difference operator and a slower feature comparison process.     

Aetiology of spider phobia: classificatory differences between two origins instruments

The origins of fear of spiders was investigated in 33 spider phobic Ss entering a treatment study. All Ss completed Menzies and Clarke's (1993a) Origins Questionnaire (OQ) (Behaviour Research and Therapy, 31, 355–365) and Öst and Hugdahl's (1981) Phobic Origins Questionnaire (POQ) (Behaviour Research and Therapy, 19, 439–447). The results for the individual questionnaires were similar to those reported in previous studies. However a comparison of assignments of origin category for the two questionnaires showed widely discrepant results. The POQ returned 17 positive responses for classical conditioning, the OQ only 2. By contrast the OQ returned 10 origins as ‘non-conditioning traumatic event’, 9 of which returned positive responses for classical conditioning on the POQ. A further 15 Ss on the OQ were categorised as ‘always been this way’, the preponderance of these being classified as vicarious or informational in origin on the POQ. The POQ does not have a specific question or category for non-associative acquisition of phobias. The results of the origins assignments are detailed and their relation to the structure and questions of the questionnaires is outlined. Past studies using the POQ have produced results supporting acquisition of a substantial proportion of phobias by classical conditioning. The findings of this study suggest that such results mainly reflect inherent bias in that instrument.     

Does Kant'sMetaphysical Foundations of Natural Science fill a gap in theCritique of Pure Reason?

In 1792 and 1798 Kant noticed two basic problems with hisMetaphysical Foundations of Natural Science (MAdN) which opened a crucial gap in the Critical system as a whole. Why is theMAdN so important? I show that the Analogies of Experience form an integrated proof of transeunt causality. This is central to Kant's ‘answer’ to Hume. This proof requires explicating the empirical concept of matter as “the moveable in space”, it requires the specifically metaphysical principle that every physical event has an external cause, and it requires a metaphysical principle regarding the individuation of spatio-temporal things. These three doctrines are not defended in the firstCritique, but only in theMAdN. Kant's transcendental analysis of the conditions of experience thus requires the “special metaphysics” of theMAdN. This marks an important shift in Kant's view of the metaphysical basis of the transcendental philosophy.     

Attitude accessibility and biased information processing: The moderating role of self-monitoring

High and low self-monitors read and evaluated two studies relevant to the deterrent effects of the death penalty, one that supported its deterrent effects and one that did not. Low self-monitors’ evaluations of the studies were significantly related to the accessibility of their attitudes toward capital punishment. The more accessible their attitudes were, the more favorable, relatively, were their evaluations of the study that supported their personal attitudes toward capital punishment. In contrast, attitude accessibility was unrelated to high self-monitors’ relative evaluations. This research was supported by a Faculty Research Grant from Union College to the first author and by an Internal Educational Fund grant from Union College to the second author. We thank Alison King, Leslie Silver, and Alison Snyder for their help in data collection.     

Cross-Sectional and Longitudinal Examination of Attachment,Separation-Individuation,and College Student Adjustment

This article examined stability and change in late adolescent attachment relations and the interrelationship among attachment, separation-individuation, and college adjustment variables. Two studies are reported. In the first cross-sectional study, freshman and upperclassmen college students completed self-report measures of attachment, separation, and adjustment. In the second study, students completed measures of attachment in their freshman year and 2 years later as juniors. In junior year, students also completed several measures of separation and adjustment to college. The results of both studies suggested stability in attachment to parents, over time, for both men and women. Security of attachment proved to be inversely related to independence from parents in cross-sectional and prospective/longitudinal analyses. Security of attachment to parents was positively and pervasively associated with a variety of concurrent indexes of college student adjustment. Secure attachment assessed in freshman year also was positively associated with academic and emotional adjustment in junior year, although the longitudinal results were not as pervasive as the cross-sectional findings. The results supported the importance of current and past perceptions of attachment for understanding late adolescent development and adjustment.     

Compulsive checking and anxiety in a nonclinical sample: Differences in cognition,behavior, personality,and affect

This study addresses the question of why some highly anxious individuals exhibit excessive levels of compulsive checking behavior while other do not. To this end, nonclinical samples of compulsive checkers (n=19), (nonchecking) anxious controls (n=16), and (nonchecking) nonanxious controls (n=12) were compared on a variety of cognitive, behavioral, personality, and affective measures hypothesized to differentiate checkers from anxious controls. Results indicated that checkers exhibited higher levels of perfectionism and worry, and demonstrated greater cognitive impairment on the Wisconsin Card Sorting Test. Furthermore, performance and subjective experiences of performance appeared to be mediated by perfectionism and worry. Findings suggest that both personality and cognitive variables are important correlates of the form of anxiety-related symptomatology.