Corporate consciousness: Defining the paradigm

The concept of corporate consciousness is defined and discussed. In response to Campion and Palmer (1996), it is asserted that corporate consciousness is not a construct related to conscientiousness or moral responsibility, but an entirely new paradigm, related to awareness and information processing; the concept is cognitive, not metaphysical. Corporate consciousness serves as a framework for understanding the current trend within organizations toward greater awareness of societal realities, and of the organization's impact within larger systems. This framework borrows heavily from the cognitive, social, and organizational psychological literature and can be understood from both micro and macro levels of analysis. Also discussed are the issues of why and how to study corporate consciousness, as well as implications for the organizational practitioner.     

Effects of contextual constraint on eye movements in reading: A further examination

The effect of contextual constraint on eye movements in reading was examined by asking subjects to read sentences that contained a target word that varied in contextual constraint; high-, medium-, or low-constraint target words were used. Subjects fixated low-constraint target words longer than they did either high- or medium-constraint target words. In addition, they skipped high-constraint words more than they did either medium- or low-constraint target words. The results further confirm that contextual constraint has a strong influence on eye movements during reading.     

A signal detection framework for the evaluation of probabilistic forecasts

In this paper I formulate an approach for evaluating probabilistic forecasts in terms of signal detection theory. Signal detection theory provides a powerful perspective for this type of problem, and a rich empirical background including methodological tools as well as an extensive body of research in many domains. I propose procedures which emphasize the maximization of expected utility for the decision maker who uses the forecasts. Further, I suggest approaches to obtaining indices of calibration and resolution within this framework. I also present arguments that the proposed indices will exhibit the same basic properties as do decompositions of Brier's (1950, Monthly Weather Review, 78, 1–3) mean probability score. However, the properties may be reflected in different ways, and hence, the present methods may lead to different conclusions about forecasting ability. Finally, I argue that the use of an expected utility loss function makes this approach more appropriate for practical applications as well as for theoretical research than other procedures with more arbitrary loss functions.     

Comparative judgments with numerical reference points

A model of subjective magnitude comparisons is explored, which assumes that subjects compare symbolic stimulus magnitudes with respect to a reference point. The reference point may be established implicitly by the question (e.g., “Which is larger?” vs “Which is smaller?”) or be presented explicitly (e.g., “Choose the stimulus closer to X.”). The model was tested in five experiments in which subjects judged which of two comparison digits was closer to (or further from) a reference digit. Regression analyses in three experiments revealed that reaction time depended on the ratio of the distances from the comparison items to the reference point. The other two experiments provided evidence that subjects can strategically vary the processes by which they compare stimuli to a reference point. The results indicated that subjects can perform various types of “analog arithmetic” using either the linear number scale or a nonlinear scale of subjective digit magnitude.     

Visual imagery and evoked-responses

Summary Two experiments were performed to determine whether a physiological correlate of visual imagery could be measured from visually-evoked-responses (VERs). High and Low imagery groups were used. There was no direct effect of imagery, although some differences between the groups emerged. These differences are thought to be due to factors associated with imaging, but not imagery per se.     

Parafoveal word perception: A case against semantic preprocessing

The present experiment investigated semantic information extraction in parafoveal word perception. An ambiguous word (bank) was presented in foveal vision, and simultaneously a disambiguating word (water, money) was presented in the parafovea. Subjects were required to make a forced choice between two phrases, and the task was constructed so that a correct choice could be made if semantic information about both the foveal and parafoveal word had been obtained. However, the results indicated that the forced-choice results could be explained by two factors: identification of the parafoveal word and correct guessing. Hence, it was concluded that those models of reading which rely on unconscious semantic preprocessing of parafoveal words were not supported.     

Proportionality,linearity, and parameter constancy: Messick and Sentis reconsidered

Messick and Sentis found greater support for weak proportionality in subjects' outcome allocations (suggesting that subjects wish to maintain a constant ratio between outcomes across situations when inputs are held constant) than for constant differences between outcomes. They claimed that their data thus provided stronger support for Adams' ratio definition of equity than for Harris' linear formula. A dialogue between the two sets of authors establishes that (1) so far as their specification of fair outcomes is concerned, Adams' formula is a special case of the linear formula; (2) weak proportionality does not necessarily follow from Adams' formula and can be derived from the linear formula; (3) Adams' formula applied to subjective (rather than experimenter-defined) inputs nevertheless provides a more natural base from which to derive weak proportionality than does the linear formula in its general form; (4) excellent fits to several sets of data, including much better fit to Messick and Sentis' data than that provided by weak proportionality, are obtained if we assume that subjects use allocations which are a weighted average of those implied by Adams' formula, the Equality principle, and Komorita and Kravitz' Equal Excess Norm; and (5) a fit to Messick and Sentis' data that is almost as good as that provided by the weighted solutions model is obtained by assuming that subjects apply Adams' formula to subjective inputs and subjective outcomes that are different from the corresponding experimenter-defined values. It is agreed that the delineation of the relationships among observable properties of outcome distributions, alternative equity formulae, and different psychological processes is as important as it can be devious.     

Asymmetries in the perceptual span for Israeli readers

Native Israeli readers read Hebrew and English text as their eye movements were monitored. A window of text moved in synchrony with their eye movements and the window was either symmetrical about the fixation point or offset to the left or right. When subjects were reading Hebrew, the perceptual span was asymmetric to the left and when they were reading English it was asymmetric to the right. The results point out the importance of attentional factors in reading.