The effect of brand anthropomorphism,brand distinctiveness,and warmth on brand attitude: A mediated moderation model

Brand anthropomorphism is one of the most widely used marketing strategies, and numerous studies have confirmed the positive effect of anthropomorphism on consumers' brand attitude. However, anthropomorphism does not always produce positive effects in particular conditions. This study focuses on the interaction effect of brand anthropomorphism and brand distinctiveness on brand attitude and tests the mediating effect of warmth and competence using the Stereotype Content Model. The results of two experiments show that brand anthropomorphism positively predicts consumers' brand attitude, and brand position (distinctiveness vs. popularity) moderates this relationship. Anthropomorphism may improve consumers' attitudes when the brand is positioned to be popular but has no effect on consumers' attitudes when the brand is positioned to be distinctive. Additionally, warmth (not competence) mediates the interaction effect of anthropomorphism and brand position on brand attitude. This study expands the extant knowledge on anthropomorphism and stereotypes in the field of consumption psychology and provides marketers with more rational strategies when applying anthropomorphism in marketing campaigns.     

不同注意形式调节听感觉门控的神经机制

前脉冲抑制(prepulse inhibition, PPI)是听感觉门控的测量模型, 反映了听觉系统的早期信息选择功能。尽管PPI的主要神经环路位于脑干, 研究发现PPI可以被注意自上而下调节。然而, 已有研究并未区分不同注意(特征注意和空间注意)对PPI的特异性调节, 并且神经机制方面的研究集中于听皮层区域, 仍缺乏对皮层下机制的探讨。在以往研究的成果基础之上, 借助听觉信息加工的双通路模型, 采用行为测量、脑电和脑成像技术, 揭示特征和空间两种注意调节PPI的神经活动在听觉系统中的层次性神经表达。包括1)建立特征注意和空间注意调节PPI的统一行为模型, 考察两种注意调节PPI的时间动态性异同; 2)两种注意调节PPI的脑干分离机制, 即前脉冲刺激包络和精细结构成分加工在注意调节PPI中的作用差异; 3)两种注意调节PPI的关键脑区和脑网络差异。     

Subjective family socio-economic status,school social capital,and positive youth development among young adolescents in China: A multiple mediation model

Previous research has demonstrated that subjective socio-economic status (SES) and school social capital are associated with a wide range of socio-emotional outcomes for children. Less is known about whether subjective SES is linked to overall child development and whether school social capital is a mediator in developing countries. The current study aimed to examine the association between subjective SES and positive youth development (PYD) among young adolescents in China, explore whether student–teacher relationships and student–student relationships mediated this association, and test whether there were gender differences in these associations. The analytical sample included a total of 1011 seventh-graders (mean age = 13.24, SD = .69; 53.70% boys) recruited from Beijing and Anhui Provinces. The results showed that subjective SES was positively and significantly associated with PYD and that student–teacher relationships and student–student relationships played independent and joint mediating roles in the link between the two constructs. In addition, girls benefited more than boys from having closer relationships with teachers. Our findings highlight the importance of promoting school social capital in reducing PYD disparities across subjective SES levels, and suggest that school should be an effective venue for interventions to promote PYD among young adolescents in China.     

以历史的眼光审视马克思主义与中国传统文化关系

辩证理解马克思主义与中国传统文化的关系问题,需要从马克思主义在中国传播与发展的整体历史进程和近代以来中国社会巨大的历史变革的高度出发,以更宽阔深远的历史视角加以把握。从马克思主义与中国传统文化的初次碰撞角度看,二者之间的内在差异性,其使基于本民族传统来比附、解释源自异域的马克思主义理论成为特定历史条件下的“路径依赖”。中国传统文化并不存在所谓截然的断裂性,其仍然以显性或隐性形式对现实发挥影响,其对于马克思主义中国化影响存在正反两个维度。推进马克思主义与传统文化的深度融合,就是要超越单纯从形式层面理解二者的融合问题——传统文化供给马克思主义中国化的形式表达,而且需要进一步实现二者在实质性理论内容层面的交融。     

间距和语义对阅读障碍儿童拥挤效应的影响

以14名阅读障碍儿童以及与其年龄和阅读水平相匹配的儿童为实验对象,考察了间距和语义对阅读障碍儿童拥挤效应的影响。结果发现阅读障碍儿童受拥挤效应的影响显著大于正常儿童,表明阅读障碍存在视觉加工缺陷;间距和语义均影响阅读障碍儿童的拥挤效应,表明影响阅读障碍儿童拥挤效应的因素既有刺激的低水平视觉特征,也有高水平语言信息;间距与阅读障碍儿童拥挤效应的关系呈U型。     

非目标工作记忆表征下颜色关联和抽象关联的注意捕获和抑制

采用工作记忆—视觉搜索双任务范式,探讨在非目标工作记忆表征下,颜色关联和抽象关联干扰子的注意捕获和抑制现象。实验一结果发现,颜色关联干扰子在快速反应阶段捕获注意,随后被成功抑制;抽象关联干扰子仍能捕获注意。实验二消除知觉凸显后,结果发现颜色关联条件的抑制消失,干扰子重新捕获注意。结果表明,有效抑制策略受不同关联干扰子加工先后顺序的影响,选择性抑制颜色关联干扰子,而颜色特征的凸显有助于抑制策略形成。     

从东晋慧远、唐代惠能到民国印光——铸就中国佛教儒释双美互成品格的三座丰碑

作为中国佛教佛性观、因果观和居士观的奠基者、深化者和集大成者,东晋慧远、唐代惠能和民国印光不仅规约着中国佛教的健康发展,也深刻影响了儒教发展进程,成为铸就中国佛教儒释双美互成品格的三座丰碑。儒释双成思路依然是当今中国佛教健康发展的基本指针和宝贵经验,仍须加以充分地理论总结和实践贯彻。     

法律与复仇的历史纠缠——从古代文本透视中国法律文化传统

本文意欲将复仇及其与法律之间的关系作为探寻中国古代法之精神的进路,因为对于中国古代的立法者和执法者而言,复仇是一个触及中国古代法律理念之核心的根本问题.本文试图勾画复仇在中国传统社会中逐渐被法律概念化的路径.在勾画古典时期社会情境中有关复仇的法律疑问之后,本文分析了唐宋时期有关复仇的四种法律观念,进而指出,上述关于复仇的法律观点即为明清时期有关复仇的法律文本及解释的主要基础和理论渊源之一.最后,得出结论:在传统中国,古代法之于复仇,大致经历了一个混乱--选择--确定的历史过程,其间,于古代法的制定者、执行者和解释者的言行中,特别是在帝国晚期,体现出对帝国法律权威的尊重与维护.这一结论,或许与一些西方和中国学者对于中国古代法律传统的解读有所不同.     

“It's hip to be square”: Grounding moral traits in geometric shapes

To examine the hypothesis that there is a metaphoric link between geometric shapes (square vs. circle) and moral traits (integrity vs. deviousness), we conducted three experiments in China. In Study 1, integrity-related words were classified faster when embedded in a square than in a circle. Conversely, deviousness-related words were classified faster in a circle than in a square. Study 2 found that a person who preferred squares was perceived as more righteous and that a person who preferred circles was perceived as more devious. Study 3 revealed that the participants were more likely to pair a square with integrity-related words and a circle with deviousness-related words in a memory task. Given the negation of square-integrity and circle-deviousness emotional congruence, the findings of this research show that shape-related information is a meaningful part of the mental representations of moral traits.     

美式脊椎矫正学在临床康复应用中的前景

美式脊椎矫正学起源于1895年的美国,目前遍及世界许多国家,是被WHO认可的广为流行的一种自然疗法。在注重整体、强调各器官、组织的整体平衡方面与我国中医相同。不同的是美式脊椎矫正严格建立在以脊椎解剖学、生物力学、X线影像学的基础之上,被视为传统自然疗法与现代医学科学相结合的独立学科。