The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.     

Divergent reactions to COVID-19 exhibited in grandiose and vulnerable narcissism

Grandiosity and vulnerability are distinct dimensions of narcissism that may exhibit differences regarding compliance with COVID-19 regulations and policies. Although both dimensions reflect entitlement and self-importance, motivational tendencies diverge. Narcissistic grandiosity reflects bold expressions consistent with approach motivation, whereas vulnerable narcissism reflects reactive expressions consistent with avoidance motivation. Therefore, the present cross-sectional investigation explored these relations between November 2020 and April 2021. Undergraduates (N = 487, M_age = 19.79, 87.1% women) completed online surveys that assessed grandiose and vulnerable narcissism, perceived severity of and susceptibility to COVID, attitudes and reactions toward COVID policies, as well as self-reported behavioral data including number of daily hours out in public, indoor bar/restaurant attendance, and whether they had ever received a positive COVID diagnosis. Consistent with theoretical distinctions between the two narcissistic dimensions, grandiosity generally predicted reduced behavioral compliance and extraverted tendencies that put them at risk for COVID exposure; however, both grandiosity and vulnerability predicted worse reactions and attitudes toward COVID-19 policies.     

Predictors of COVID-19 precautionary behaviors to protect people with disabilities

Disability is conceptualized using one of two major frameworks: the medical and the social model of disability. The medical model of disability describes disability as an individual issue in which the appropriate intervention is to remove the disability. The social model of disability describes disability as a social construction in which the appropriate intervention is societal change to increase accessibility. This study drew on models of disability to understand predictors of engagement in COVID-precautionary behavior prior to the vaccine to protect people with disabilities (PWD) from contracting COVID-19. Participants (n = 720) with and without disabilities (n = 77 and n = 633, respectively) completed an online questionnaire measuring disability beliefs, attitudes toward PWD, concerns about PWD contracting COVID-19, and engagement in behavior protecting PWD from contracting COVID-19. Medical model beliefs were negatively associated with behavior. In addition, negative attitudes toward PWD and low concern about PWD contracting COVID-19 fully accounted for the relationship. Social model beliefs were positively associated with behavior. In addition, positive attitudes toward PWD and greater concern about PWD contracting COVID-19 partially explained the relationship. These findings suggest that framing disability as a social construction rather than a medical issue could promote greater public health behavior to protect PWD from contracting COVID.     

The fisher-yates exact test and unequal sample sizes

A computational short cut suggested by Feldman and Klinger for the one-sided Fisher-Yates exact test is clarified and is extended to the calculation of probability values for certain two-sided tests when sample sizes are unequal.     

Student Attendance at University Co-curricular Activities

Over 18,000 students at Michigan State University reported their attendance at 46 campus events. Student characteristics were analyzed in terms of student attendance patterns. The 46 events were grouped into 4 independent categories that were attended by students with different characteristics. Students who attended cultural events were mostly single upperclassmen majoring in liberal arts; musical events were attended mostly by music majors; those attending athletic events tended to be single male undergraduates from the more applied disciplines; and social events were attended mostly by undergraduate girls.     

Orlo Strunk Jr.

Pastoral Psychology -     

狗对图形的同时辨別条件反射

巴甫洛夫学派大都是运用經典的先后对比的方法在狗身上建立条件反射分化的,用同时辨別的方法为数极少。英美学者則都应用同时辨別的方法研究动物对形状、大小、明度的辨別,但解释生理机制时只局限于感受部份,很少提及中枢作用。 早在1911年耶克斯-华生(Yerkes-Watson)創制了辨別箱,研究动物对图形的同时辨