Marketing social norms: Social marketing and the ‘social norm approach’

This paper is inspired by the observation that the social norm approach (SNA) to socially desirable behaviour change – that is, telling people about what lots of other people do – retains something of a Cinderella role among social marketing practitioners and academics. Thus, the objective of this paper is to bring the social norm approach to the attention of a wider – and specifically, marketing and social marketing – audience, in the hope that the practice, study and critical analysis of the approach can be widened and deepened. We begin this task by tracing the background of the social norm approach to its origins in psychology and social psychology and by discussing a number of typical social norm campaigns. Thereafter, we review four key characteristics of successful social norm campaigns. In our discussion, we return to a more theoretical discussion of how the social norm approach works, and we pose a number of questions that emerge from the paper. Copyright © 2012 John Wiley & Sons, Ltd.     

The Effect of Interactivity on Learning Physical Actions in Virtual Reality

Virtual reality (VR) offers new possibilities for learning, specifically for training individuals to perform physical movements such as physical therapy and exercise. The current article examines two aspects of VR that uniquely contribute to media interactivity: the ability to capture and review physical behavior and the ability to see one's avatar rendered in real time from third person points of view. In two studies, we utilized a state-of-the-art, image-based tele-immersive system, capable of tracking and rendering many degrees of freedom of human motion in real time. In Experiment 1, participants learned better in VR than in a video learning condition according to self-report measures, and the cause of the advantage was seeing one's avatar stereoscopically in the third person. In Experiment 2, we added a virtual mirror in the learning environment to further leverage the ability to see oneself from novel angles in real time. Participants learned better in VR than in video according to objective performance measures. Implications for learning via interactive digital media are discussed.     

Religion,resources, and work-family balance

It is increasingly recognised that work and family roles are interconnected. This is one reason why researchers and practitioners are working to understand and facilitate balance between work and nonwork roles. Most existing literature defines inter-role balance by emphasising work and family roles alone; unfortunately, this narrow focus prevents us from recognising individuals’ engagements in many other roles that may also influence one's balance. The present study expands our thinking about work-family balance by presenting and testing a model that incorporates involvement in a third role, organised religion. Specifically, we examine religious involvement, among Hindus living in the United States (N?=?105), as a predictor of resource gain and loss, and its effect on perceptions of work-family balance. Working within a Conversation of Resources framework, it was then expected that this resource gain/loss would influence coping strategies and perceptions of bi-directional work-family conflict and facilitation (indicators of work-family balance).     

Predicting Short‐Term Remembering as Boundedly Optimal Strategy Choice

It is known that, on average, people adapt their choice of memory strategy to the subjective utility of interaction. What is not known is whether an individual's choices are boundedly optimal. Two experiments are reported that test the hypothesis that an individual's decisions about the distribution of remembering between internal and external resources are boundedly optimal where optimality is defined relative to experience, cognitive constraints, and reward. The theory makes predictions that are tested against data, not fitted to it. The experiments use a no‐choice/choice utility learning paradigm where the no‐choice phase is used to elicit a profile of each participant's performance across the strategy space and the choice phase is used to test predicted choices within this space. They show that the majority of individuals select strategies that are boundedly optimal. Further, individual differences in what people choose to do are successfully predicted by the analysis. Two issues are discussed: (a) the performance of the minority of participants who did not find boundedly optimal adaptations, and (b) the possibility that individuals anticipate what, with practice, will become a bounded optimal strategy, rather than what is boundedly optimal during training.     

Exploring the contributions of spatial and non-spatial working memory to priming of pop-out

Priming of pop-out (PoP) refers to the facilitation of performance that occurs when a target-defining feature is repeated across consecutive trials in a pop-out oddball search task. The underlying mechanism of PoP has been poorly understood and raises important questions about how our visual system is guided by past experiences, even during bottom-up processing. Lee, Mozer, and Vecera (Attention, Perception, & Psychophysics, 71, 1059–1071, 2009) demonstrated that PoP remained unaffected by a concurrent non-spatial visual working memory (VWM) load, and they concluded that PoP occurs through feature gain modulation, essentially eliminating the contribution of memory representations in VWM to PoP. In the present study, we followed up on those results by (a) replicating the null effect of non-spatial VWM load on PoP and (b) examining the effect of spatial VWM load on PoP. The results showed that spatial VWM load does interfere with PoP, supporting the notion that spatial VWM is involved in PoP. In Experiment 2, we extended this finding by manipulating VWM load and observing its consequence on the magnitude of PoP. Increasing spatial VWM load decreased the amount of PoP observed, in a dose-dependent manner, whereas changes in non-spatial VWM load did not. Contrary to Lee et al.’s conclusions, these results suggest that VWM resources appear to contribute to the occurrence of PoP, supporting the theory that PoP is, in fact, a multilevel process in which the deployment of spatial attention, relying on VWM representations, plays an important role.     

Group Therapy for Loss: Attachment,Intersubjectivity, and Healing

Loss is a fundamental human experience that can impact a person’s mental health in diverse ways. While this experience is potentially formative, harmful manifestations can fracture one’s sense of self and undermine relational health. In this article, we present a rationale for process-oriented group therapy focused on healing relational injuries associated with loss. We draw on attachment, self-psychology, intersubjectivity, and Yalom & Leszcz’s (2005) model of group psychotherapy to explore how group processes allow clients to work through losses and relational frustrations in the here-and-now. A case vignette and discussion offer practical insight on the ways in which loss manifests in the room and demonstrate the uniqueness of the group setting for reparative processing.     

Small wonders of the Indian market

Heavy competition in India in almost all product categories, due to diversification by large and medium companies and increased entry of multinationals, has restricted the growth of domestic companies. Previously, large companies enjoyed high profit margins by targeting premium priced products in the upper strata of Indian society. High levels of competition from equally reputed brands have not only decreased the companies' market share but also created price wars, reducing profit margins and limiting market growth. This has motivated companies to consider the lower classes and the rural segments, which they had previously ignored. By targeting these segments with products in small packs at lower price points, companies have experienced great success. At the same time, small packs also pose some challenges for the companies. This paper explains the importance of small packs for market expansion in various product categories within the Indian market, drawing on several examples to support the views of the authors. Copyright © 2004 Henry Stewart Publications.     

Working towards a new psychiatry - neuroscience, technology and the DSM-5

This Editorial introduces the thematic series on 'Toward a New Psychiatry: Philosophical and Ethical Issues in Classification, Diagnosis and Care' .     

Koffka's effect is mediated by figure thickness at the joining region

Three-quarters of a century ago Gestalt psychologist Kurt Koffka described a remarkable effect: when a contiguous gray ring is placed on a background half one shade of gray, half another, the ring appears homogeneous. However, if the ring is divided, the two halves of the ring appear different shades of gray, the half of the ring on the darker background appearing lighter than the half of the ring on the lighter background. The Gestalt principle of continuity is used to explain this effect. But what microscopic principles might be mediating this effect? Recently we found sufficiently thin rings (annuli) appear heterogeneous even when geometrically continuous. Here, using crescent-shaped figures instead of the circular annuli used for the traditional Koffka effect, we show that this effect of thickness of the ring is mediated by the thickness at the boundary of the region where the halves of the figure are joined.