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11.
Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets
Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets. 相似文献
12.
How do speakers design what they say in order to communicate effectively with groups of addressees who vary in their background knowledge of the topic at hand? Prior findings indicate that when a speaker addresses a pair of listeners with discrepant knowledge, that speakers Aim Low, designing their utterances for the least knowledgeable of the two addressees. Here, we test the hypothesis that speakers will depart from an Aim Low approach in order to efficiently communicate with larger groups of interacting partners. Further, we ask whether the cognitive demands of tracking multiple conversational partners' perspectives places limitations on successful audience design. We find that speakers can successfully track information about what up to four of their partners do and do not know in conversation. When addressing groups of 3–4 addressees at once, speakers design language based on the combined knowledge of the group. These findings point to an audience design process that simultaneously represents the perspectives of multiple other individuals and combines these representations in order to design utterances that strike a balance between the different needs of the individuals within the group. 相似文献
13.
Karen M. Peesker Lynette J. Ryals Gregory A. Rich Susan E. Boehnke 《Journal of Personal Selling & Sales Management》2019,39(4):319-333
AbstractThis study builds on and extends previous sales leadership research by exploring sales professionals’ perceptions of effective leadership behaviors. Semistructured interviews with both sales leaders and salespeople working in a global enterprise software company were examined through a qualitative analysis. Results indicated that participants believed sales leadership played an important role in influencing sales performance. When asked to describe specific sales leader behaviors that best enable salesperson performance, sales professionals – both sales leaders and salespeople – overwhelmingly referenced coaching, followed by collaborating, championing, and customer engaging. We define and describe these four key sales leader behaviors and identify four potential mediating variables (trust, confidence, optimism, and resilience), from which emerges a conceptual framework of sales leader behaviors perceived to enable salesperson performance. We examine these four key sales leader behaviors and mediators in the broader context of leadership theory, particularly transformational, servant, authentic, and adaptive leadership theories. The key contribution of this study is the identification of a set of leader behaviors that are likely to be especially effective in modern sales organizations given that they originated from the perceptions of sales professionals themselves. 相似文献
14.
15.
Within two weeks of the explosion of the space shuttle Challenger, 188 subjects rated and ranked questionnaire items, and completed open-ended questions reporting their responses to and concerns arising from the accident. Analysis of open-ended responses showed females focused more on communal, person-centered aspects of the tragedy than did males. Analysis of ratings showed females viewed person-oriented issues as more important than did males. However, males and females did not differ in rankings assigned the items nor in ratings of the importance of the technological issues. Claims about sex differences in moral orientation are discussed in light of the results of this study. 相似文献
16.
This study examined the career and family role expectations and attitudes of women university students and both of their parents. Data collected from 292 families revealed that most daughters and their parents were traditional in their attitudes toward mothering, held somewhat egalitarian attitudes toward marital roles, and generally expected daughters to experience little frustration regarding future career and family roles. Differences and similarities among daughters, mothers, and fathers as well as between intact and dissolved families of various SES were examined. Implications of findings and suggestions for future research were discussed.This research was supported by grants from the University of Rhode Island Council on Research and from the College of Human Science and Services. Portions of this paper were presented at the National Council on Family Relations annual meeting, New Orleans, Lousiana, November, 1989 and at the Eastern Sociological Society annual meeting, Providence, Rhode Island, April, 1991. The authors thank Mary Ellen Reilly for her encouragement and assistance. 相似文献
17.
In this article the authors describe and illustrate the use of stories and tales for metaphorical communication in family logotherapy with the Urban-Appalachian family. In this logotherapy approach, stories and tales are used to help the Urban-Appalachian family bring repressed meanings and meaning potentials to the conscious level of family awareness.James Lantz, Ph.D, and Karen Harper, Ph.D, are staff members at the Urban-Appalachian psychotherapy project and associate professors at the Ohio State University, Columbus, Ohio. 相似文献
18.
Elizabeth F. Loftus Karen Donders Hunter G. Hoffman Jonathan W. Schooler 《Memory & cognition》1989,17(5):607-616
In two experiments involving a total of 542 subjects, a series of slides depicting a burglary was shown. After the initial event, subjects were exposed to one or more narratives about the event that contained some misinformation or neutral information about four critical details. Finally, subjects were tested on their memories of what they saw, and their reaction times and confidence levels were measured. When subjects took a standard test in which the misinformation item was a possible response option, they responded very quickly and confidently when making this incorrect choice. Misled subjects responded as quickly and confidently to these "unreal" memories as they did to their genuine memories. It does not seem, then, that the misinformation effect arises from a large proportion of subjects who must resolve a conflict between two memories when they are tested, a conflict that would be expected to take time. When subjects took a modified test in which the misinformation item was not a possible response, misled subjects were as accurate as were controls, but they responded more slowly, regardless of whether they ultimately chose the right or wrong option. These findings indicate that misinformation does introduce some form of interference not detected by a simple test of accuracy. 相似文献
19.
Karen Pfeffer 《Current Psychology》1989,8(4):307-315
This study concerns children’s awareness and understanding of dangers at home. Children aged five to seven years responded
to photographs depicting child models exposed to a range of dangers which may be encountered at home—involving the road, a
cooker (stove), a knife, electricity, fire, medicine and climbing. Generally, the children were found to be well aware of
the dangers in all the circumstances, with small age effects noted for the road, medicine, climbing, cooker and knife situations.
Understanding of the consequences of exposure to danger varied across situations and a tendency to underestimate the seriousness
of the potential harm was noted.
This research was conducted while the author was a Visiting Research Fellow at the Department of Psychology, University of
Leeds and was supported by a University of Leeds Senate Research Grant to Professor A.J. Chapman. 相似文献
20.
小团体决策:成员地位差别和任务种类对团体达成一致的影响 总被引:1,自引:0,他引:1
本实验研究了成员地位差别(平等组(4—4—4)、杰出组(3—5—5)、突出组(3—3—5)、惯常组(3—4—5))和任务种类(猜谜、人员选择、资源分配、风险决策)对小团体达成一致决策的影响,并预测了五种决策模式:真实模型、权力模型、大多数模型、弱者联合模型和折中模型。结果表明,猜谜问题比较符合真实模型,而突出组(3—3—5)符合权力模型。这与国外得到的研究结果一致,并表现出某些中国人的决策规律。 相似文献