Effects of Personalized Banner Ads on Visual Attention and Recognition Memory

Internet companies collect a vast amount of data about their users in order to personalize banner ads. However, very little is known about the effects of personalized banners on attention and memory. In the present study, 48 subjects performed search tasks on web pages containing personalized or nonpersonalized banners. Overt attention was measured by an eye‐tracker, and recognition of banner and task‐relevant information was subsequently examined. The entropy of fixations served as a measure for the overall exploration of web pages. Results confirm the hypotheses that personalization enhances recognition for the content of banners while the effect on attention was weaker and partially nonsignificant. In contrast, overall exploration of web pages and recognition of task‐relevant information was not influenced. The temporal course of fixations revealed that visual exploration of banners typically proceeds from the picture to the logo and finally to the slogan. We discuss theoretical and practical implications. Copyright © 2014 John Wiley & Sons, Ltd.     

Sharing-rule and detection of free-riders in cooperative groups: Evolutionarily important deontic reasoning in the Wason Selection task

Taking a Darwinian approach, we propose that people reason to detect free-riders on the Wason Selection task with the sharing-rule; If one receives the resource, one is an in-group member (standard), or If one is an in-group member, one receives the resource (switched). As predicted, taking the resource-provider's perspective, both undergraduates and children (11 to 12 years old) checked for the existence of out-group members taking undeserved resource. Changing the perspective to that of the resource-recipient did not alter the selection pattern in undergraduates, although the prediction was that another type of free-riding—failure to share by resource-provider—would be checked as well. However, by removing confounding factors in the materials, both undergraduates and children checked for both types of free-riding, which fully supports the prediction. These results indicate that the sharing-rule elicits a thematic content effect that cannot be explained by preceding deontic reasoning theories.     

The evidential relevance of self-locating information

Philosophical interest in the role of self-locating information in the confirmation of hypotheses has intensified in virtue of the Sleeping Beauty problem. If the correct solution to that problem is 1/3, various attractive views on confirmation and probabilistic reasoning appear to be undermined; and some writers have used the problem as a basis for rejecting some of those views. My interest here is in two such views. One of them is the thesis that self-locating information cannot be evidentially relevant to a non-self-locating hypothesis. The other, a basic tenet of Bayesian confirmation theory, is the thesis that an ideally rational agent updates her credence in a non-self-locating hypothesis in response to new information only by conditionalization. I argue that we can disprove these two theses by way of cases that are much less puzzling than Sleeping Beauty. I present two such cases in this paper.     

丁亥年内地正一道授篆活动在江西龙虎山天师府隆重举行

为加强道风建设、完善教制建设和培养道教人才,中国道教协会决定于2007年12月举办内地正一道授篆活动.12月3日,在北京召开了授篆活动协调会议.会议宣布成立授篆活动领导小组,由中国道教协会会长任法融担任顾问,中国道教协会副会长张继禹担任组长,中国道教协会副会长张金涛、秘书长袁炳栋担任副组长.12月21日至24日,授篆活动在江西龙虎山天师府隆重举行.来自全国22个省、自治区、直辖市的263名箓生参加了授箓活动.     

The "sense of agency" and its underlying cognitive and neural mechanisms

The sense of agency is a central aspect of human self-consciousness and refers to the experience of oneself as the agent of one’s own actions. Several different cognitive theories on the sense of agency have been proposed implying divergent empirical approaches and results, especially with respect to neural correlates. A multifactorial and multilevel model of the sense of agency may provide the most constructive framework for integrating divergent theories and findings, meeting the complex nature of this intriguing phenomenon.     

The functional theory of counterfactual thinking.

Counterfactuals are thoughts about alternatives to past events, that is, thoughts of what might have been. This article provides an updated account of the functional theory of counterfactual thinking, suggesting that such thoughts are best explained in terms of their role in behavior regulation and performance improvement. The article reviews a wide range of cognitive experiments indicating that counterfactual thoughts may influence behavior by either of two routes: a content-specific pathway (which involves specific informational effects on behavioral intentions, which then influence behavior) and a content-neutral pathway (which involves indirect effects via affect, mind-sets, or motivation). The functional theory is particularly useful in organizing recent findings regarding counterfactual thinking and mental health. The article concludes by considering the connections to other theoretical conceptions, especially recent advances in goal cognition.     

Who is causing what? The sense of agency is relational and efferent-triggered

The sense of agency ("I did that") is a basic feature of our subjective experience. Experimental studies usually focus on either its attributional aspects (the "I" of "I did that") or on its motoric aspects (the "did" aspect of "I did that"). Here, we combine both aspects and focus on the subjective experience of the time between action and effect. Previous studies [Haggard, P., Aschersleben, G., Gehrke, J., & Prinz, W. (2002a). Action, binding and awareness. In W. Prinz, & B. Hommel (Eds.), Common mechanisms in perception and action: Attention and performance (Vol. XIX, pp. 266-285). Oxford: Oxford University Press] have shown a temporal attraction in the perceived times of actions and effects, but did directly not study the relation between them. In three experiments, time estimates of an interval between an action and its subsequent sensory effect were obtained. The actions were either voluntary key press actions performed by the participant or kinematically identical movements applied passively to the finger. The effects were either auditory or visual events or a passive movement induced to another finger. The results first indicated a shortening of the interval between one's own voluntary action and a subsequent effect, relative to passive movement conditions. Second, intervals initiated by observed movements, either of another person or of an inanimate object, were always perceived like those involving passive movements of one's own body, and never like those involving active movements. Third, this binding effect was comparable for auditory, somatic and visual effects of action. Our results provide the first direct evidence that agency involves a generalisable relation between actions and their consequences, and is triggered by efferent motor commands.     

Spirituality and Subjective Religiosity among African Americans, Caribbean Blacks and Non-Hispanic Whites

Patterns and correlates of self-perceptions of spirituality and subjective religiosity are examined using data from the National Survey of American Life, a nationally representative study of African Americans, Caribbean Blacks and non-Hispanic Whites. Demographic and denominational correlates of patterns of subjective religiosity and spirituality (i.e., religious only, spiritual only, both religious/spiritual and neither religious/spiritual) are examined. In addition, the study of African Americans and Caribbean Blacks permits the investigation of possible ethnic variation in the meaning and conceptual significance of these constructs within the U.S. Black population. African Americans and Caribbean Blacks are more likely than Non-Hispanic Whites to indicate that they are "both religious and spiritual" and less likely to indicate that they are "spiritual only" or "neither spiritual nor religious." Demographic and denominational differences in the patterns of spirituality and subjective religiosity are also indicated. Study findings are discussed in relation to prior research in this field and noted conceptual and methodological issues deserving further study.