A ROSE BY ANY OTHER NAME IS STILL A ROSE: A COMPARATIVE ANALYSIS OF RETICENCE,COMMUNICATION APPREHENSION,UNWILLINGNESS TO COMMUNICATE,AND SHYNESS

Theorists claim that reticence, communication apprehension, unwillingness to communicate, and shyness are different problems, but the interrelationships among those constructs has not been systematically explored. The purpose of this paper is to examine theoretical assumptions underlying these four constructs regarding the nature of the problem, how it is identified, its etiology, and proposed solutions. This analysis reveals that the four labels do not denote four discrete problems; rather, the constructs overlap to a great extent. A systematic interview in conjunction with self-report scales is recommended as the means of identification of the problem, since present methods do not provide a precise account of the specific nature of individual difficulties. The particular treatment used should depend on the exact nature of the problem as it is reported by the individual, rather than applying one specific mode of treatment in every case.     

Social Perceptions as Mediators of the Effect of Speech Rate

Research on the relationship between speech rate and persuasion has provided inconsistent results. Recently, it was proposed that speech rate similarity affects compliance by increasing social attractiveness, which is more important to compliance than speaker credibility. Further, it was speculated that social attractiveness produces obligations to aid the speaker. This experiment tested these claims by predicting that if obligations mediated compliance, social attractiveness would only improve compliance when the speaker benefited from that compliance. In a 5 (Speaker Speech Rate) × 2 (Benefit to Speaker) design, 257 listeners, pretested on their speech rate, were exposed to 1 of 10 requests soliciting volunteers for a bogus research project. As expected, speech rate similarity enhanced social attractiveness, and faster speech rates increased speaker competence and dominance. Social attractiveness had a main effect on compliance, suggesting a direct effect on attraction. Higher sociability/character assessments and lower dominance increased compliance when the speaker benefited more, providing only limited support for the mediating role of obligations. Increased dominance and status also augmented compliance, especially when the speaker benefited less from compliance. Thus speech rate and other nonverbal behaviors may effect compliance by increasing the speaker's social attractiveness, creating obligations to comply, or exerting persuasive force through higher status and power.