The role of storytelling in advertising: Consumer emotion,narrative engagement level,and word‐of‐mouth intention

This experimental study with a national online sample (n = 300) tested the effects of storytelling in radio advertisements on participants' positive emotional responses and intentions to share information about the product, depending on audiences' narrative engagement level. Treatments included a commercial for a fictitious brand of luggage using a story told by the founder of the company, another version of the same commercial manipulated so the speaker was a customer of the company, and a control stimulus consisting only of information about the product. Results showed that narrative transportation and narrative preference are positively associated with favorable responses toward ad. Stories elicited more favorable emotional responses and had some effect on participants' intention to share information about the product by word‐of‐mouth. This was especially true among participants hearing the founder's story. Results support previous assumptions about the power of storytelling in advertising, including distinctions regarding the identity of the speaker (founder vs. customer).     

基于脑结构像的精神分裂症机器学习分类

将机器学习应用于精神疾患的临床和基础研究是近年来的趋势。研究者将机器学习应用于精神分裂症患者及高危人群的T1加权像和弥散张量成像的脑影像数据中, 为了解疾病的生理病理学机制提供帮助。回顾以往研究发现额叶及颞叶的脑结构特征具有较高的区分能力, 行为数据和脑影像数据结合的分类效果优于单模态数据。现阶段研究存在样本量不足和泛化能力欠缺的局限, 未来研究应注意扩大样本量、制定标准化的分类方法, 从而进一步探究机器学习在精神疾患中的作用。     

CNI模型在道德决策研究中的应用

道德决策是指个体面临两种或两种以上道德观或道德需求之间的冲突时, 对行为和行为结果进行利弊权衡并做出最终选择。道德两难困境是研究道德决策的经典范式, 而传统道德两难困境范式受到诸多质疑, 道德两难困境的不现实性及缺乏有效指标量化功利论和道义论倾向, 无法对道德决策进行准确解释。针对传统道德两难困境范式不足, 道德决策CNI模型通过多项式建模的方法, 分别计算个体对结果(Consequences)的敏感性、对道德规范(moral Norms)的敏感性以及个体的行为反应偏好(Inaction versus action), 能够更清晰的识别影响道德决策的重要因素。未来研究应围绕影响道德决策的其他因素、道德情境的生态效度以及跨文化适用性等方面继续完善CNI模型, 并进一步探索道德决策的潜在心理机制。     

西方政治伦理思想的历史流变及其启示

自古至今,西哲们紧跟时代的脚步,不断把西方的政治伦理观推陈出新:美德政治伦理、神性政治伦理、非道德主义的政治伦理、权利政治伦理。全面、系统地梳理和展现西方政治伦理思想的演变及其价值诉求,对于理解和把握政治伦理学中的一些重要理论问题具有重大的启迪意义。     

The Career Human Agency Theory

The authors propose a constructivist theory of career human agency to integrate and update the existing career theoretical models to better address the current postmodern zeitgeist. The career human agency theory (CHAT) represents a metatheory of career psychology guided by the principles of Bandura’s human agency framework and informs career development practice and counseling interventions. CHAT promotes the enactment of personal, proxy, and collective agency in the face of uncertainty and adversity. This article describes 4 pillar principles of career agency and provides concrete examples for career counseling application.     

心理长度对二年级儿童数字线估计表征的影响

从心理长度的角度探讨二年级儿童在0~100和0~1000数字范围存在不同表征方式的原因。实验一要求二年级儿童完成长度均为10cm,范围分别为0~100和0~1000的数字线估计任务。实验二要求儿童对长度分别为10cm和18cm,范围均为0~1000的数字线进行估计。结果发现在两个实验中二年级儿童的估计均存在心理长度,但与以往研究的一年级儿童相比,心理长度的范围有所缩小。随着数字范围的增大或长度的减小,儿童的表征方式出现了从线性表征向对数表征的转变趋势。这些结果表明不精确的表征方式可能与心理长度策略的使用有关,心理长度在一定程度上影响了二年级儿童的估计表征方式。     

Community identity as a mediator of the relationship between socioeconomic status and altruistic behaviour in Chinese residents

Socioeconomic status is related to altruistic behaviour, but the link between them remains controversial. The present study explored the link between socioeconomic status and altruistic behaviour, as well as the psychological mechanism between them. We recruited 1,052 residents from 34 provinces in China to investigate the relationship between socioeconomic status and altruistic behaviour and the mediating mechanism. Results showed that objective socioeconomic status was positively related to altruistic behaviour. Subjective socioeconomic status was positively associated with community identity and altruistic behaviour. Community identity mediated the relationship between subjective socioeconomic status and altruistic behaviour. The findings suggest that enhancing individuals' community identity or subjective status perception can effectively increase their altruistic behaviour.     

Psychologists’ Leadership Roles and Leadership Training Needs in Academic Health Centers

Journal of Clinical Psychology in Medical Settings - Psychologists are increasingly called upon to become more involved in academic health centers (AHCs) as leaders across a range of leadership...     

启动和重复抑制:启动神经机制的研究述评

启动是经验对当前任务的易化作用.重复抑制是刺激重复导致的皮层神经活动减少.大量研究表明启动与重复抑制密切相关.该文以理论假设对启动研究结果的解释效力为依据,对近期认知领域内有关启动和重复抑制的研究进行梳理,评介三种理论解释启动神经机制的适用性和局限性.指出未来研究可以考虑细化启动成分和重复抑制的具体关系,并尝试在此基础上建立神经元、重复抑制和行为启动的整合理论.这将对启动神经机制的理解具有重要意义.     

书法练习对儿童情绪及其调节策略发展的促进作用

本研究采用纵向设计,对170名儿童（实验组：101人;对照组：69人）进行为期两学年的追踪,旨在探讨书法练习对儿童情绪状态及认知性情绪调节策略发展的影响。研究发现,1）以前测成绩为协变量,后测时实验组的积极情绪显著高于对照组;2）实验组在“积极重新关注”、“计划”两维度上的情绪调节策略得分增量（后测-前测）显著高于对照组。结果表明,书法练习对儿童情绪及其调节策略发展具有促进作用。