The formation of implicit and explicit attitudes for neutral and valenced stimuli using the self

In Evaluative Conditioning (EC) studies, novel Conditioned Stimuli (CSs) are usually selected so to be neutral. However, in real life, because of the tendency of humans to evaluate novel stimuli automatically, novel CSs are very often initially valenced. From the literature little is known on whether EC can be successful under these conditions. In this contribution we applied a specific EC paradigm, namely self-referencing (SR) task, to new fictitious social groups. We present three studies. The first preliminary study is a pretest for selecting novel CSs. We examined the valence of four fictitious novel groups with both direct (semantic differential) and indirect (IAT) measures. The results showed that one pair was neutral (Lerriani vs. Dattiani) and the other was valenced (Niffiani, CS+ vs. Duppiani, CS?). In the second and third studies, we applied the SR paradigm to the neutral and initially valenced CSs. The results revealed a significant EC effect on both indirect and direct measures, such that the groups associated with the self became more positive and the groups associated with the other became more negative. The effects were found for both neutral and initially valenced groups, therefore showing that neutrality is not a prerequisite for EC effects. If anything, the effects were stronger for the initially valenced groups, especially on the indirect measure. Results are discussed in light of the detection of EC effects for both neutral and initially valenced CSs.     

Self-body recognition depends on implicit and explicit self-esteem

The present contribution bridges research on body image, self-esteem, and body recognition. Recent work in neuroscience indicates a superiority in the processing of self relative to others’ body parts. The present contribution shows that this ability is not universal but it is qualified by individual differences in implicit and explicit self-esteem. In fact, two studies (n₁ = 41 and n₂ = 35) using two different paradigms in body recognition and direct and indirect measures of self-esteem reveal that this advantage in recognizing one's own body parts is associated with one's level of self-esteem. Moreover, it appears that measures of implicit and explicit self-esteem provide different contributions to self-body recognition abilities and that these contributions depend on how self-body recognition is assessed. Implications of these results are discussed notably in the perspective of research on body image.