From attitudes to behaviour: Basic and applied research on the theory of planned behaviour

The present article traces the development of the theory of planned behaviour, from early research on the attitude-behaviour relationship through the theory of reasoned action. In particular, it is argued that a perceived lack of correspondence between attitude and behaviour led to examination of variables that either moderated (e.g., attitude strength, measurement correspondence) or mediated (behavioural intention) the relationship between attitudes and behaviour. Several meta-analytic reviews provide strong empirical support for the theory of planned behaviour, yet several applied and basic issues need to be resolved. The six papers that make up the remainder of this special issue address several of these issues.     

Self-perception of competence in Korean children: Age, sex and home influences

The self-perceived competence of 750 Korean children in kindergarten through the seventh grade was investigated using adaptations of Harter's scales for younger and older children. Measures of family characteristics and the home environment were collected to explore the determinants of variation in self-perceived competence. Adaptations of the competence scales yielded maximum similarity of content across the full age span, and also reflected the Korean emphasis on collectivist, intergenerational social skills and on early, direct training in academic cognitive skills. The results replicate two findings reported for North American and European samples; namely, increasing differentiation of domains of self-perceived competence with age, and decreasing levels of self-perceived competence in the opening years of primary school. In addition, the present study also finds two phenomena not evident in previous reports. First, a significant statistical interaction of grade and sex in the cognitive and physical domain was found, such that girls' self-perceived competence decreased more with age than did that of boys. Second, two social domains were differentiated, one reflecting peer acceptance (like the Harter scales) and the other tapping intergenerational and collectivist social skills that are valued in Korean society. Structural equation modeling revealed different patterns of influence for the four outcome measures. Both the analysis of internal variation and comparison with previous reports highlight the importance of a social and cultural perspective in understanding the development of children's self-perceived competence.     

Early evangelist or reluctant Rudolph? attitudes towards the Christmas commercial campaign

Organisations utilise and maximise marketing at various traditional events during the year. Customised offers are combined with intensive commercial campaigns, which use traditional symbols in order to boost sales volume. The response of customers to these promotional ‘storms’ is complex and diverse. Buyers have developed a series of strategies to deal with the information overload and their attitudes largely determine their response to commercial offers. This paper attempts to investigate the response of customers to the Christmas commercial campaign. Based on customers' attitudes and behaviour, this study proposes an original segmentation of Christmas shoppers, and investigates the use of different advertising channels by different segments. Copyright © 2002 Henry Stewart Publications Ltd.     

Use of an Orientation Session May Help Decrease Attrition in a Pediatric Weight Management Program for Low-Income Minority Adolescents

This study examined predictors of attrition from a pediatric weight-control program in a low-income minority community and the potential usefulness of an orientation session to increase length of treatment. Participants were 342 children and adolescents (M age=13.0 years old; 54% female; 89% African American; M BMI=44.2, M BMI z-score=6.0) and their caregivers who attended FitMatters, a multidisciplinary cognitive-behavioral program focused on long-term participation. Those who attended an orientation session stayed in treatment significantly longer, but attrition was not affected by demographic factors, weight status, or psychological functioning. These results indicate that an orientation session that clearly delineates the structure of a program and expected attitudinal and behavioral requirements for the families may help align expectations, as well as more effectively identify families who are ready to make concerted efforts to change the family lifestyle in support of their obese children's efforts.     

Enlisting the Influence of Others: Alternative Strategies for Persuasive Media Campaigns

This study investigated an Australian antidrug campaign that targeted adolescents directly and indirectly via recruiting parents into drug prevention. Eighty-six parent–child dyads completed surveys measuring campaign evaluations, discussions about drugs, and beliefs about risks to self (own child) and to the average young Australian. Adolescents were optimistic about risks, and media impact was evident only in perceptions of risk to others. Parents were less optimistic, and perceptions of campaign quality predicted perceived risk to own child and discussion about drugs. However, this was moderated by negative affect associated with the campaign. There was some evidence that discussions influenced adolescents' perceptions of personal risk. This demonstrates the importance of individual responses and communication processes in determining the impact of persuasive media messages.     

Predictors of Well‐Being Among Nontraditional Female Students With Children

Many nontraditional female students experience psychological distress related to balancing family and academic roles, whereas others benefit from managing multiple roles. This study of 209 nontraditional female undergraduate students with children investigated factors that influence their psychological well‐being. Results indicated that secure attachment, parent and student self‐efficacy, and social support contributed to the prediction of psychological distress (38%), self‐esteem (54%), and life satisfaction (35%). Recommendations are made to enhance counseling services for nontraditional female students.     

The role of identity and work-family support in work-family enrichment and its work-related consequences

Despite growing research on the positive connections between work and family, antecedents and consequences of work-family enrichment are understudied. Using a sample of employees from a major insurance company, we assessed the relationship of (i) individual (i.e., work and family identities), (ii) family (emotional and instrumental support), and (iii) organizational (benefit use and work-family culture) antecedents to work-family and family-work enrichment. We also examined whether enrichment predicted important work outcomes including organizational commitment and turnover intentions. The strength of an individual’s identity and informal or emotional support within a domain, rather than formal or instrumental support, were associated with greater enrichment. Work-family enrichment positively predicted affective organizational commitment, and family-work enrichment negatively predicted turnover intentions. Implications for individuals and organizations wanting to foster enrichment are discussed.     

Self‐reference and group membership: evidence for a group‐reference effect

Two experiments were designed to explore whether encoding information in reference to a group would facilitate the later recall of that information to the same extent as encoding with reference to the self. In both experiments, participants encoded adjectives with reference to the self, semantic properties, or a group and were subsequently given a surprise‐free recall test. In Experiment 1 (N = 37), the participants' university served as the reference group. In Experiment 2 (N=41), the participants' family served as the reference group. In both experiments, self‐reference resulted in better recall than semantic processing, replicating the typical self‐reference effect (SRE). More importantly, strong evidence for a group‐reference effect (GRE) was found in that group‐reference resulted in better recall than semantic processing and in fact facilitated recall to the same extent as self‐referencing. The existing explanations (schemas, organization, elaboration, mental cueing, and evaluation) for the SRE were compared with regard to their viability in accounting for the GRE patterns. We discuss additional features that may be important in the explanation of the SRE and suggest future directions for research on group‐referencing. Copyright © 2002 John Wiley & Sons, Ltd.     

Measuring Customer Service Orientation Using a Measure of Interpersonal Skills: A Preliminary Test in a Public Service Organization

Organizations are placing increased emphasis on identifying individuals with customer service orientation. In the present investigation we test whether interpersonal skills, as measured through Holland and Baird's (1968) Interpersonal Competence Scale, provides a narrow, yet valid, measure of customer service orientation. Data were collected from a sample of bus transit operators. Interpersonal skills was positively related to operator self-reported performance, but was not related to supervisor ratings or objective measures of performance. Implications for the study and use of broad versus narrowly defined personality constructs in organizational settings are discussed.